Alma Media > Alma for advertisers > Alma Media’s prices and material instructions > Prices and material instructions for Alma Media’s display advertising

Prices and material instructions for
Alma Media’s display advertising


Check out Alma Media’s banner advertising prices, sizes and material guidelines below.

Digital advertising price lists

Cross device display and native display

Alma housing
marketplace
Alma Automotive
marketplaces​
Alma Business
network
Alma Mobility
services
Alma network
Box13,00 €11,30 €22,00 €11,30 €10,50 €
Digital full page24,75 €37,00 €24,75 €23,00 €
Interscroller24,75 €37,00 €24,75 €23,00 €
Giant box29,00 €
Mega Panorama50,00 €
Native display12,90 €27,00 €12,90 €12,00 €
Outstream24,75 €32,00 €24,75 €23,00 €
Giant panorama27,30 €24,75 €37,00 €24,75 €23,00 €
Giant panorama + Vertical panorama24,75 €37,00 €24,75 €23,00 €
Giant Panorama + Wallpaper43,00 €50,00 €43,00 €
Extended Skyscraper15,00 €19,00 €15,00 €
Extra Wide Skyscraper24,75 €37,00 €24,75 €23,00 €
  • Prices are for non-targeted advertising ROS, cpm.
  • There is an additional charge for targeting, depending on the targeting. And a separate additional charge for the Alma Visuals solution. 
  • The currently valid VAT is added to the prices.
  • Cross device visibility, excluding Interscroller, which is displayed only on mobile and Giant box, Mega Panorama, Wallpaper and Extended Skyscraper, which are displayed only on desktop.
  • In Alma Businessmedia, the Box can also be 300×300 px, elsewhere 300×250 px.
Ampparit.comIltalehti.fiKotikokki.netTelkkuVuokraovi.comEtuovi.com
Box11,30 €11,30 €11,30 €11,30 €14,00 €14,00 €
Digital full page24,75 €23,00 €24,75 €24,75 €30,00 €30,00 €
Interscroller24,75 €23,00 €24,75 €24,75 €30,00 €30,00 €
Mega Panorama40,00 €43,00 €35,00 €35,00 €
Native display12,90 €12,00 €12,90 €16,80 €16,80 €
Outstream24,75 €23,00 €24,75 €24,75 €30,00 €30,00 €
Giant panorama24,75 €23,00 €24,75 €24,75 €30,00 €30,00 €
Giant panorama + Vertical panorama24,75 €23,00 €24,75 €24,75 €30,00 €30,00 €
Giant Panorama + Wallpaper43,00 €43,00 €45,00 €45,00 €
Extended Skyscraper20,90 €20,90 €
Extra Wide Skyscraper24,75 €23,00 €24,75 €24,75 €30,00 €
  • Prices are for non-targeted advertising ROS, cpm.
  • There is an additional charge for targeting, depending on the targeting. And a separate additional charge for the Alma Visuals solution. 
  • The currently valid VAT is added to the prices.
  • Cross device visibility, excluding Interscroller, which is displayed only on mobile and Giant box, Mega Panorama, Wallpaper and Extended Skyscraper, which are displayed only on desktop.
  • In Alma Businessmedia, the Box can also be 300×300 px, elsewhere 300×250 px.
AutotalliNettiautoNettikaravaaniNettikoneNettimotoNettivaraosaNettivene
Box12,10 €12,10 €12,10 €12,10 €12,10 €12,10 €12,10 €
Digital full page26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €
Interscroller26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €
Native display13,85 €13,85 €13,85 €13,85 €13,85 €13,85 €13,85 €
Outstream26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €
Giant panorama26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €
Giant panorama + Vertical panorama26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €
Giant Panorama + Wallpaper46,20 €46,20 €46,20 €46,20 €46,20 €46,20 €46,20 €
Extended Skyscraper16,20 €16,20 €16,20 €16,20 €15,00 €16,20 €16,20 €
Extra Wide Skyscraper26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €26,60 €
  • Prices are for non-targeted advertising ROS, cpm.
  • There is an additional charge for targeting, depending on the targeting. And a separate additional charge for the Alma Visuals solution. 
  • The currently valid VAT is added to the prices.
  • Cross device visibility, excluding Interscroller, which is displayed only on mobile and Giant box, Mega Panorama, Wallpaper and Extended Skyscraper, which are displayed only on desktop.
  • In Alma Businessmedia, the Box can also be 300×300 px, elsewhere 300×250 px.
Arvopaperi.fiKauppalehti.fiMikrobitti.fiTalouselämä.fiTekniikkatalous.fiTivi.fiUusisuomi.fi
Box23,65 €22,00 €23,65 €23,65 €23,65 €23,65 €22,00 €
Digital full page39,80 €37,00 €39,80 €39,80 €39,80 €39,80 €37,00 €
Interscroller39,80 €37,00 €39,80 €39,80 €39,80 €39,80 €37,00 €
Giant box31,20 €29,00 €31,20 €31,20 €31,20 €31,20 €29,00 €
Mega Panorama50,00 €50,00 €50,00 €50,00 €50,00 €50,00 €50,00 €
Native display29,05 €27,00 €29,05 €29,05 €29,05 €29,05 €27,00 €
Outstream34,40 €32,00 €34,40 €34,40 €34,40 €34,40 €32,00 €
Giant panorama39,80 €37,00 €39,80 €39,80 €39,80 €39,80 €37,00 €
Giant panorama + Vertical panorama39,80 €37,00 €39,80 €39,80 €39,80 €39,80 €37,00 €
Giant Panorama + Wallpaper50,00 €50,00 €50,00 €50,00 €50,00 €50,00 €50,00 €
Extra Wide Skyscraper39,80 €37,00 €39,80 €39,80 €39,80 €39,80 €37,00 €
  • Prices are for non-targeted advertising ROS, cpm.
  • There is an additional charge for targeting, depending on the targeting. And a separate additional charge for the Alma Visuals solution. 
  • The currently valid VAT is added to the prices.
  • Cross device visibility, excluding Interscroller, which is displayed only on mobile and Giant box, Mega Panorama, Wallpaper and Extended Skyscraper, which are displayed only on desktop.
  • In Alma Businessmedia, the Box can also be 300×300 px, elsewhere 300×250 px.

Digital advertising price list – Cross device display advertising, time-based pricing

Giant boxBoxGiant panoramaVertical panorama
Kauppalehti Premises4 460 €3 710 €
Mediuutiset.fi1 660 €1 390 €2 450 €
  • The prices are ROS. There are no targetings in time-based campaigns. Advertising conducted cross device, excluding Wallpaper, which is only shown on desktop.

Etuovi.com and Vuokraovi.com: The price depends on the size of the area, in which the searched items with advertising appear in. Ask for prices and advertising formats from media sales.

Advertising formats, sizes and material instructions

Digital full page

A full page makes for an easy and spectacular campaign. An impressive advertising format that attracts attention and gains visibility on a large advertising surface.

Create request

Digital Full Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

  • Iltalehti, Ampparit: 610 × 877 or 620 × 891 px (max 200 kB), 300 × 431 px (max 100 kB)
  • Tekniikka&Talous, TIVI, MikroBitti, Fakta, Optio, Uusi Suomi, Arvopaperi, Talouselämä, Kauppalehti, Autotalli.com, Nettivaraosa, Nettikaravaani, Nettikone, Nettivene, Nettimoto, Nettiauto: 468 × 672 px (max 200 kB), 300 × 431 px (max 100 kB)
  • Etuovi, Vuokraovi: 610×877 or 468×672 px (max 200 kB) and 300×431 px (max 100 kB)
Media             Desktop
sizes            
Mobile
sizes            
Alma network,
Iltalehti,
Iltalehti segments,
Ampparit,
Kotikokki
610×877 OR
620×891 px
(max 200 kB)
300×431 px
(max 100 kB)
Alma Business network,
Kauppalehti,
Uusi Suomi,
Arvopaperi,
Mikrobitti,
Talouselämä,
Tekniikka&Talous,
TiVi,
Optio,
Fakta,
Etuovi,
Vuokraovi,
Alma Automotive marketplaces​,
Alma Mobility services,
Autotalli,
Autotalli,
Nettiauto,
Nettimoto,
Nettivuokraus,
Nettimökki,
Nettivene,
Nettivaraosa,
Nettikaravaani,
Nettimarkkina,
Nettikone
468×672 px
(max 200 kB)
300×431 px
(max 100 kB)

Giant panorama

Panorama placement of great attention value. A cost-effective ad that is especially suitable for launching products and bringing new information to a wide audience.

Create request

Giant Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

  • Iltalehti, Telkku, Kotikokki, Rantapallo, Ampparit: 980 × 400 px (max 200 kB) and 300 × 250 or 300 × 300 or 320 × 320 or 320 × 300 px (max 100 kB)
  • Etuovi, Vuokraovi, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone: 980 × 400 px (max 200 kB) and 300 × 250 or 300 × 300 px (max 100 kB)
  • Konepörssi: 980 × 400 px (max 200 kB) and 300 × 300 px (max 100 kB)
  • Tekniikka&Talous, TIVI, MikroBitti, Fakta, Optio, Uusi Suomi, Arvopaperi, Talouselämä, Kauppalehti: 980 × 400 px (max 200 kB) and 300 × 300 px (max 100 kB)
Media             Desktop
sizes            
Mobile
sizes            
Iltalehti,
Telkku,
Kotikokki,
Ampparit,
IL-osiot
980×400 px
(max 200 kB)
300×250 or
300×300 or
320×320 or
320×300 px
(max 100 kB)
Alma Businessmediat network,
Kauppalehti,
Uusi Suomi,
Arvopaperi,
Mikrobitti,
Talouselämä,
Tekniikka&Talous,
TiVi,
Optio,
Fakta,
Mediuutiset
980×400 px
(max 200 kB)
300×300 px
(max 100 kB)
Housing marketplace,
Etuovi,
Vuokraovi,
Automotive marketplaces​,
Mobility services,
Autotalli,
Nettiauto,
Nettimoto,
Nettivuokraus,
Nettimökki,
Nettivene,
Nettivaraosa,
Nettikaravaani,
Nettimarkkina,
Nettikone
980×400 px
(max 200 kB)
300×250 or
300×300 px
(max 100 kB)
KL Premises
(Front page +
Listing page)
980×400 px
(max 200 kB)
300×300 or
300×431 px
(max 100 kB)
KL Premises
(Lisiting page)
980×400 px
(max 200 kB)
300×300 or
300×431 or
300×600 px
(max 100 kB)

Vertical panorama

Popular advertising format on the right side of the page. In Vertical panorama it is easy to include several products in the same ad, for example.

Create request

Vertical Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media             Desktop
sizes            
Mobile
sizes            
Iltalehti,
Telkku,
Kotikokki,
Ampparit,
IL-segments,
Automotive marketplaces,
Mobility services,
Autotalli,
Nettiauto,
Nettimoto,
Nettivuokraus,
Nettimökki,
Nettivene,
Nettivaraosa,
Nettikaravaani,
Nettimarkkina,
Nettikone,
Etuovi,
KL Premises
300×600 px
(max 100 kB)
300×431 px
(max 100 kB)
Alma Businessmediat network,
Kauppalehti,
Uusi Suomi,
Arvopaperi,
Mikrobitti,
Talouselämä,
Tekniikka&Talous,
TiVi,
Optio,
Fakta
300×600 px
(max 100 kB)
300×600 px
(max 100 kB)

Box / Column box

Kustannustehokas ja perinteinen mainosmuoto, jolla kasvatat brändisi tunnettuutta. Jos et tiedä mitä haluat, ota boksi.

A cost-effective and traditional ad that increases your brand awareness. If you are unsure of what you need, try the Box.

Create request

Box

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media             Desktop &
mobile sizes
Alma network,
Iltalehti,
Housing marketplace,
Etuovi,
Vuokraovi,
Automotive marketplaces,
Mobility services,
Telkku,
Kotikokki,
Ampparit,
IL-osiot,
Autotalli,
Nettiauto,
Nettimoto,
Nettivuokraus,
Nettimökki,
Nettivene,
Nettivaraosa,
Nettikaravaani,
Nettimarkkina,
Nettikone
300×250 px 
(max 100 kB)

Column Box

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag.
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media             Desktop ja
mobile sizes
Alma Business network,
Kauppalehti,
Uusi Suomi,
Arvopaperi,
Mikrobitti,
Talouselämä,
Tekniikka&Talous,
TiVi,
Optio,
Fakta,
Mediuutiset
300×300 px 
(max 100 kB)

Cross-device carousel

When one picture is not enough, use several. In the carousel, you can display up to 5–8 products or different messages in one format, and link from each image to its own product page.

Create request


600×600 px
Total maximum file size of images:  300 KB

MediaCPMprice (€)
Iltalehti23
Iltalehti segments, Telkku, Kotikokki24.75


300×300 px
Total maximum file size of images:  300 KB

MediaCPMhinta (€)
Iltalehti10.50
Iltalehti segments, Ampparit11.30

Format:

  • JPG
  • 5-8 pictures

Material sizes:

  • 300 × 300 or 600 × 600 px
  • Total maximum weight of images: 300 kB

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Special materials must be delivered five (5) full business days before the start of the campaign by 12:00 noon.
  • Submit the image files named in the desired numerical order 1.jpg, 2.jpg, etc.
  • Each image can have its own link address. Reporting links: 1.jpg = http://www.sivusto.fi etc.

See more comprehensive guidelines to Cross-device carousel >>

Digital front page

A spectacular way to take over the media. The digital front page offers a large advertising surface, high visibility and great attention.

Create request

Digital Front Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • JPG

Material sizes:

Media             Desktop &
mobile sizes
Iltalehti,
Telkku
956×586 px
(max 200 kB)
Etuovi,
Vuokraovi,
Automotive marketplaces​,
Mobility services,
Autotalli,
Nettiauto,
Nettimoto,
Nettivuokraus,
Nettimökki,
Nettivene,
Nettivaraosa,
Nettikaravaani,
Nettimarkkina,
Nettikone
600×700 px
(max 150 kB)

Giant box

The large and impressive Gient box truly stands out. The ad can be found in various media either in the middle of news articles or right after the article.

Create request

Giant Box

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media             Desktop
sizes            
Mobile
sizes            
Alma Business network,
Kauppalehti,
Uusi Suomi,
Mikrobitti,
Talouselämä,
Tekniikka&Talous,
TiVi,
Optio,
Fakta,
Mediuutiset
468×400 px
(max 100 kB)
300×300 px 
(max 100 kB)
Iltalehti,
Telkku,
Kotikokki,
Ampparit,
IL-segment,
Mediuutiset
468×400 px
(max 100 kB)
300×250 or
300×300 or 
320×320 or 
320×300 px
(max 100 kB)

Mega panorama + vertical panorama

The panorama placements that are sure to catch your customers’ notice.  The ad combo is specially good for launching and bringing new information to a wide audience.

Create request


Desktop 980×552 px (max 200 kB)
and mobile 300×431 or 300×600 px (max 100 kB)

MediaCPMprice (€)
Iltalehti26.40
Iltalehti segments28.40
Etuovi, Vuokraovi35


Desktop 980×552 px (max 200 kB)
and mobile 300×431 px (max 100 kB)

MediaCPMprice (€)
Etuovi, Vuokraovi35

Mega Panorama + Vertical Panorama

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

  • Iltalehti, Etuovi, Vuokraovi: 980×552 px (max 200 kt) ja 300×431 tai 300×600 px(max 100 kt)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Conversational ad

An interactive advertisement well suited for gamification, recommending suitable products, conveying information and evoking inspiration.

Create request

Concept options:

  • Gamification
  • Information & Inspiration
  • Recommendation


Conversational ads can be shown in the following ad placements:

  • Giant panorama + Vertical panorama
  • Digital full page

Conversational advertising solutions can be used throughout the Alma network.


Desktop 610×877 px (max 200 kB)
and mobile 300×431 px (max 100 kB)

MediaCPMprice (€)
Alma-network, Iltalehti23
Iltalehti segments, Ampparit, Kotikokki24.75


Desktop 468×672 px (max 200 kB)
and mobile 300×431 px (max 100 kB)

MediaCPMprice (€)
Alma Business network, Kauppalehti , Uusi Suomi37.00
Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi39.80


Desktop 980×400 px (max 200 kB)
and mobile 300×431 px (max 100 kB)

MediaCPMprice (€)
Automotive marketplaces​, Mobility services24.75
Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone26.60


Desktop 980×400 px (max 200 kB)
and mobile 300×431 or 300×600 px (max 100 kB)

MediaCPMprice (€)
Ampparit, Telkku, Kotikokki, Iltalehti segments24.75
Iltalehti23
Etuovi, Vuokraovi30.00

Note! production costs + 1,50€ net CPM

Native display

An ad that resembles the content of the service, but is marked as an advertisement. Often directs the customer to content on a website. A cost-effective form of advertising that increases the visibility of your content marketing.

Create request

Native Display

Materials:

  • Advertiser Name: Max. 50 characters.
  • Title + ingress: Max 80 character title + 150 character ingress OR longer max. 120 characters title (no ingress)
  • Image (JPG, GIF, PNG only): 600 × 314 px (recommended) or 1200 × 628 px. Max weight 100kB.
  • Logo: Optional, not currently in available.
  • Redirect URL: The URL to which the ad will be redirected.
  • Video: Not available, coming soon.

See more comprehensive guidelines here >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Media
Iltalehti, Alma Consumer network
Telkku, Kotikokki, Ampparit, IL-segments
Etuovi, Vuokraovi
Mobility services
Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone
Alma Business network, Kauppalehti, Uusi Suomi
Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi

Partner banner

With this fixed advertising solution, you get cost-effective coverage for the chosen target group. For example: Car, boat, motorcycle switchers. Partner banner is an effortless tool for continuois advertising; always-on for a month at a time.

Create request


The partner banner is sold on a time-basis for a month at a time.


Partner banner packages are available for the following media:

MediaPackage prices
/ month
Autotalli & NettiautoUpon inquiry
NettimotoUpon inquiry
NettikoneUpon inquiry
NettiveneUpon inquiry
NettikaravaaniUpon inquiry
NettivaraosaUpon inquiry

All packages include impressions in Ampparit.com!

Partner banner

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

MediaKoot
Autotalli & Nettiauto,
Nettikone,
Nettikaravaani,
Nettivaraosa
300x100px ja 468x60px
(max 100 kB)
Nettimoto,
Nettivene
300x100px (max 100 kB)

Newsletter

Advertising spot in a newsletter. A cost-effective ad next to a suitable topic, served alongside the latest news.

Create request


300×300 px (max 100 kB)

Mediaprice (€)
Arvopaperi, Kauppalehti, Kauppalehti marketing, medicine, Mikrobitti, Talouselämä, Tekniikka&Talous, Tivi, Uusi Suomi, Optio, FaktaUpon request
KotikokkiUpon request
Static jpg or static gif only (no 3rd party tag).
In the newsletters, only one material per week.

*Weekly price. Appears five times a week: Mondays, Tuesdays, Wednesdays, Thursdays and Fridays. Target group doctors. You can also do recipe advertising in the newsletter!

**Weekly price. Appears on Wednesdays. Target group: health professionals and decision-makers as well as health technology operators!

Newsletter

  • Jpg or static gif
  • Only one item per campaign

Material sizes:

  • 300x300px (max 100kt)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Interstitial

Advertising space in the perfect spot on the search results page. Awareness and visibility for your brand among audience interested in housing.

Create request


Desktop 980×120 ja mobile 300×150 px (100 kB)

MediaCPMprice (€)
Etuovi9

Interstitial

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

  • Etuovi: 980 × 120 and 300x150px (100kt)
  • Vuokraovi:
    • logo: 140 × 65 px
    • image: 108 × 85 px
    • Title max. 50 characters. Text max. 100 characters.
    • Hex code for background color and text color. Background color must be other than white #FFFFFF.

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Skyscraper

Everything else seems small next to the Skyscraper. This traditional ad format, visible on the right side of the page, is especially suitable for tactical reminder and product advertising.

Create request

Sticky Skyscraper

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media             Desktop ja
mobile sizes
Alma Business network,
Kauppalehti,
Uusi Suomi,
Arvopaperi,
Mikrobitti,
Talouselämä,
Tekniikka&Talous,
TiVi,
Alma Automotive marketplaces​,
Alma Mobility services,
Autotalli,
Nettiauto,
Nettimoto,
Nettivuokraus,
Nettimökki,
Nettivene,
Nettivaraosa,
Nettikaravaani,
Nettimarkkina,
Nettikone
160×600 px
(max 100 kB)

Skyscraper

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media             Desktop ja
mobile sizes
Etuovi, Vuokraovi, KL Premises, Alma Business verkosto, Kauppalehti ROS, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Autoilun markkinapaikat, liikkumisen palvelut, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone160×600 px
(max 100 kB)

Giant panorama + Vertical panorama

A spectacular Panorama combo. An attention-grabbing ad format that is especially suitable for launching and bringing new information to a wide audience.

Create request


Desktop 980×400 px (max 200 kB)
ja mobile 300×431 px (max 100 kB)

MediaCPMprice (€)
Automotive marketplaces, Mobility services24.75
Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone26.60


980×400 px (max 200 kB)
and mobile 300×431 or 300×600 px (max 100 kB)

MediaCPMprice (€)
Ampparit, Telkku, Kotikokki, Iltalehti segment24.75
Iltalehti23
Etuovi, Vuokraovi30.00
Kauppalehti, Alma Business network, Uusi Suomi37
Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, Tivi39.80

Giant Panorama + Vertical Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media             Desktop
sizes            
Mobile
sizes            
Automotive marketplaces​,
Mobility services,
Nettiauto,
Nettimoto,
Nettivuokraus,
Nettimökki,
Nettivene,
Nettivaraosa,
Nettikaravaani,
Nettimarkkina,
Nettikone
980×400 px
(max 200 kB)
300×431 px
(max 100 kB)
Ampparit,
Telkku,
Kotikokki,
Iltalehti segments,
Iltalehti,
Etuovi,
Vuokraovi,
Kauppalehti,
Alma Business network,
Uusi Suomi,
Arvopaperi,
Mikrobitti,
Talouselämä,
Tekniikka&Talous,
Tivi
980×400 px 
(max 200 kB)
300×431 or
300×600 px 
(max 100 kB)

Super Front Page / Super Page

A Brand advertising solution even more impressive than the Digital front page. Guarantees the consumer’s attention.

Create request

Super Front Page / Super Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • JPG or MP4 (Alma Visuals)
  • MP4-video (as Alma Visuals -implementation):
    • MP4 file
    • Max length 10 sec.
    • CTA, logo and a key message preferably visible during the video
    • If the video has sound with a message, a subtitled video is recommended. Sound can be activated by the user.
    • Alma Visuals implementation is made by the Alman Visuals team


Material sizes:

MediaDesktop
dimensions
Mobile
dimensions
Iltalehti,
Ampparit,
Telkku,
Kotikokki,
Uusi Suomi,
Arvopaperi,
Mikrobitti,
Talouselämä,
Tekniikka&Talous,
TiVi,
Nettiauto,
Nettimoto,
Nettivene,
Nettikone,
Nettivaraosa,
Autotalli,
Etuovi,
Vuokraovi,
Kauppalehti*​,
Optio​,
Fakta​,
Talouselämä,​
Arvopaperi​,
Tekniikka&Talous​,
Tivi​,
Mikrobitti​
2560×1440 px
(JPG max 400 kB
or
MP4 max 3,5 MB)
1024×1366 px
(JPG max 300 kB
or
MP4 max 3,5 MB)

*Max 50% of all impressions

E-magazine Full page

When buying a print ad, it also ends up in the e-magazine. But, this ad is not interactive, i.e. it cannot be clicked and analytics are not collected.

With separately purchased e-magazine ad, you can engage the consumer directly in the magazine, just like with other digital advertising.

Create request

E-mag advertising is particularly well-suited for:

  • As part of the ABM multi-channel package
  • On the side of the print package, when you want your E-magazine ad to be interactive
  • As part of a digital campaign where you also want to reach logged-in users who read the E-magazine

During the campaign period, advertising will appear in all magazines selected for the campaign, including archived magazines.

Advertising is possible in Kauppalehti, Optio and Fakta. In addition, you can also elect to show it in Iltalehti.

The magazine reaches engaged readers. There is a charge for reading and people spend a long time with the magazine. The magazine is read for an average of 9 minutes.

E-magazines can be read on a computer, tablet or phone, advertisements are displayed on all devices, and the content matches the printed magazine.

The ad stands out perfectly: interstitial is a full-page ad that appears after every 3rd page of a magazine. An ad can be a static image ad with a link to the advertiser’s website.

The ad is sold on a time basis for a week, at during which it will appear in all issues of the selected media and is therefore not tied to a specific number.


1536×2008 px + 2048×1496 px 
(combined max 5 mB)

Filetype: jpg / png

MediaWeekly price
Kauppalehti + KL Optio + KL Fakta + Talouselämä + Arvopaperi + Tekniikka ja Talous + Tivi + Iltalehti5900 €
Arvopaperi + Kauppalehti + KL Optio + KL Fakta + Talouselämä + Tekniikka ja Talous + Tivi5100 €
Kauppalehti + KL Optio + KL Fakta + Talouselämä + Tekniikka ja Talous + Tivi5100 €
Arvopaperi + Kauppalehti + KL Optio + Talouselämä5100 €

Giant panorama + Wallpaper

The most impressive ad format on the desktop. Take over the entire background of a site with your brand, and enhance it with an ad on the Giant panorama. An unbeatable combination when you want to create an eye-catching and impressive campaign.

Create request


980×400 px (max 200 kB)
and 1600×1200 px (max 300 kB)

MediaCPMprice (€)
Iltalehti40
Telkku, Kotikokki, Iltalehti segments43
Alma Businessmediat network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta50
Etuovi, Vuokraovi45
Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone46.20

Giant Panorama + Wallpaper

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

  • 980x400px (up to 200kB) and 1600x1200px (up to 300kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

See more comprehensive guidelines here >>

Mega panorama

A mega-sized ad format. The advertisement, which is higher than the usual Giant panorama, makes for a spectacular implementation that attracts mega attention.

Create request


980×552 px (200 kt)

MediaCPMhinta (€)
Iltalehti40
Iltalehti osiot, Telkku, Kotikokki, Ampparit43


980×600 px (200 kt)

MediaCPMhinta (€)
Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi50

Mega Panorama

Format:

  • Jpg, gif, png, html5, or third party tag.
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

  • Iltalehti, Telkku, Kotikokki: 980 × 552 px (max 200 kB)
  • Tekniikka&Talous TIVI, MikroBitti, Fakta, Optio, Uusi Suomi, Arvopaperi, Talouselämä, Kauppalehti: 980x600px (200 kB)

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Digital front page

A spectacular way to take over the media. Digital front page offers a large advertising surface, high visibility and great attention.

Create request


956×586 px (max 200 kB)

MediaCPMprice (€)
Iltalehti segments, Telkku48

Digital Front Page

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • JPG

Material sizes:

Media             Desktop &
mobile sizes
Iltalehti,
Telkku
956×586 px
(max 200 kB)
Etuovi,
Vuokraovi,
Automotive marketplaces​,
Mobility services,
Autotalli,
Nettiauto,
Nettimoto,
Nettivuokraus,
Nettimökki,
Nettivene,
Nettivaraosa,
Nettikaravaani,
Nettimarkkina,
Nettikone
600×700 px
(max 150 kB)

Skyscraper

Advertising space on the right side of the page. The Skyscraper is especially suitable for tactical reminder advertising and product advertising.

Create request


160×600 px (max 100 kB)

MediaCPMprice (€)
Alma Business network, Kauppalehti, Uusi Suomi19
Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi20.45
Etuovi, Vuokraovi20.90
Automotive marketplaces, Mobility services15
Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone16.20

Skyscraper

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

Media             Desktop ja
mobile sizes
Etuovi, Vuokraovi, KL Premises, Alma Business verkosto, Kauppalehti ROS, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Autoilun markkinapaikat, liikkumisen palvelut, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone160×600 px
(max 100 kB)

Interscroller

Take over the entire screen of the mobile device and maximize the attention value of your message. Both still images and videos can be used in Interscroller on the entire advertising area. 

Create request
  • + €2 gross CPM is added to the prices
  • Can also be purchased at Telkku (cross device)
  • Not available in apps.


768×1230 px (100 kB)

MediaCPMprice (€)
Iltalehti23
Iltalehti segment, Ampparit24.75
Alma Business network, Kauppalehti, Uusi Suomi37
Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi39.8
Etuovi, Vuokraovi30
Automotive marketplaces, Mobility services24.75
Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone26.60

Interscroller

Format:

  • JPG, PNG, MP4
  • This ad format is implemented using the Alma Visuals tool.
  • Transparent .png files can be placed over the image / video.

Material sizes:

  • 768×1230 px
    • A full-page video or, alternatively, an image can be used in the material.
    • If you have a video, you can place a separate final image in your ad that will be displayed when the video stops.
  • Recommended video length 6-15sec. Max 30 sec

See more comprehensive material guidelines >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Vertical panorama

An attractive and screen-filling ad format for mobile. Perfect visibility on a large advertising surface.

Create request


300×431 or 300×600 px (max 100 kB)

MediaCPMprice (€)
Etuovi, Vuokraovi30

Vertical Panorama

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Format:

  • Jpg, gif, png, html5, or third party tag
  • All materials and any tracking pixels must be HTTPS compliant.

Material sizes:

MediaDimensions
Etuovi, Vuokraovi300×600px (max 100 kB)
or
300×431px (max 100 kB)

Social display format

Increase the visibility of your social media campaign. An ad format that uses exactly the same materials (image, video) as Facebook. An easy solution for the advertiser.

Create request

Only available for purchase in the following networks:

  • Alma Consumer network
  • Alma Businessmedia

Alma Consumer network:
  • Minimum budget 1500 €
  • Min. campaign period: 2 weeks
  • Targeting possibilities
    • Interest
    • Device
    • GEO
    • Gender and age
    • Operating system

Alma Businessmediat:
  • Minimum budget €3,500
  • Min. campaign period: 4 weeks
  • No separate allocations
  • You can use 1-3 different materials.

Other considerations:
  • The price per click is optimized according to the competitive situation and the effectiveness of the advertising
  • Alma Media does not guarantee a specific number of clicks or budget for the campaign
  • Performance-based advertising is billed based on the number of clicks verified by the system

Social Display Format

Materials:

  • 1-3 different materials
    • The material must have a clear call-to-action (e.g. “Buy now”, “Order here”)
    • The prompt must appear in the advertising material at all times.
  • Aspect ratio: 16:9
  • Recommended image sizes :
    • Min. 600 x 315 px,
    • max. 1200 x 630 px
    • NOTE! Keep the aspect ratio the same (16:9)
  • File type: .JPG
  • File size: 250 KB
  • Logo or icon: 1:1 (optional)
  • Advertiser name: max. 50 characters
  • Description: max 75 characters
  • Title: max 50 characters
  • Body text: max. 150 characters 
  • CTA button: max 18 characters
  • Displayed URL ie. website address (must be public):
    • Alma Consumer network: max. 50 characters
    • Alma Business network: max. 30 characters
  • Landing page URL (not visible)

NOTE! All elements are required to run the campaign


Additional instructions if video is used:

  • Maximum video size: 3MB
  • Video aspect ratio: 16:9
  • Length max. 20s
  • Material: VAST or MP4
  • The last frame of the video remains as the static ending frame

See more comprehensive guidelines here >>

Material delivery:

Delivery of materials to: mediamainonta(a)almamedia.fi

  • Basic materials must be submitted no later than three (3) full business days before the start of the campaign by 12:00 noon.
  • Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.

Targeting opportunities

  • Social Display Format: Alma Consumer network only
  • Performance-based advertisement: Alma network only

Demographics:

Gender Gender – Men
Gender Gender – Women
AgeAge – 45-54
AgeAge – 55-64
AgeAge – 35-44
AgeAge – 25-34
AgeAge – 65+
AgeAge – 18-24

Areas of interest:

Automotive  Motor enthusiasts 
Career  Work life 
Entertainment  TV & Movies 
Entertainment  Music & Concerts 
Entertainment Literature
Entertainment  Parties 
Entertainment  Pop culture & Celebrities 
Entertainment  Restaurants 
Food and drinks  Cooking 
Hobbies  Boats 
Hobbies  eSports & Video games 
Hobbies  Hunting & Fishing 
Hobbies  Outdoor activities 
Hobbies  Pets – Dogs 
Hobbies  Pets 
Hobbies  Photography 
Hobbies  Science 
Housing  Gardening 
Housing  Home & Garden 
Housing  Interior Decorating 
Housing  Renovations 
Lifestyle  Beauty & Makeup 
Lifestyle  Environment & Ecology 
Lifestyle  Family and parenting 
Lifestyle  Fashion 
Lifestyle  Health & Well-being 
Lifestyle  Pregnancy and babies 
Sports  Exercise 
Sports  Sport followers 
Technology  Consumer Electronics 
Technology  Information security 
Technology  Technology & Computing 
Technology  Technology & Computing 
Travel  Travelling 

Regional targeting:

Provinces:

  • Uusimaa
  • Pirkanmaa
  • Southwest Finland
  • Northern Ostrobothnia
  • middle-Finland
  • Satakunta
  • Ostrobothnia
  • Kanta-Häme
  • Northern Savonia
  • Lapland
  • Päijät-Häme
  • Kymenlaakso
  • Southern Ostrobothnia
  • South Karelia
  • North Karelia
  • Southern Savonia
  • Central Ostrobothnia
  • Kainuu

Cities:

  • Helsinki
  • Espoo
  • Tampere
  • Vantaa
  • Turku
  • Oulu
  • Jyvaskyla
  • Pori
  • Lahti
  • Vaasa
  • Kuopio
  • Kouvola
  • Hämeenlinna

See segment sizes: Targeting – Alma Media

Performance-based advertisement

Online advertisement where you only pay for actual clicks. Performance-based advertising is used when the goal is to drive traffic to a website.

Create request

Only available for purchase in the following networks:

  • Alma-network
  • Alma Businessmedia

Alma-network:

At least three (3) ad formats must be submitted for each campaign:

  1. Box: 300×250 px (max 100 kB)
  2. Skyscraper: 160×600 ja 200×600 AND/OR 250×600 px (max 100 kB)
  3. Panorama: 980×120 px (max 100 kB) AND/OR Giant box: 468×400 px (max 100 kB)

Alma Businessmedia:

At least four (4) ad formats must be submitted for each campaign:

  • Box: 300×300 px (100kB)
  • Skyscraper: 160×600 px (100kB)
  • Giant panorama: 980×400 px (200kt)
  • Giant box: 468×400 px (100kt)

Other considerations:
  • The price per click is optimized according to the competitive situation and the effectiveness of the advertising
  • Alma Media does not guarantee a specific number of clicks or budget for the campaign
  • Performance-based advertising is billed based on the number of clicks verified by the system

See more comprehensive material guidelines for performance-based advertising here >>

Targeting opportunities

  • Social Display Format: Alma Consumer network only
  • Performance-based advertisement: Alma network only

Demographics:

Gender Gender – Men
Gender Gender – Women
AgeAge – 45-54
AgeAge – 55-64
AgeAge – 35-44
AgeAge – 25-34
AgeAge – 65+
AgeAge – 18-24

Areas of interest:

Automotive  Motor enthusiasts 
Career  Work life 
Entertainment  TV & Movies 
Entertainment  Music & Concerts 
Entertainment Literature
Entertainment  Parties 
Entertainment  Pop culture & Celebrities 
Entertainment  Restaurants 
Food and drinks  Cooking 
Hobbies  Boats 
Hobbies  eSports & Video games 
Hobbies  Hunting & Fishing 
Hobbies  Outdoor activities 
Hobbies  Pets – Dogs 
Hobbies  Pets 
Hobbies  Photography 
Hobbies  Science 
Housing  Gardening 
Housing  Home & Garden 
Housing  Interior Decorating 
Housing  Renovations 
Lifestyle  Beauty & Makeup 
Lifestyle  Environment & Ecology 
Lifestyle  Family and parenting 
Lifestyle  Fashion 
Lifestyle  Health & Well-being 
Lifestyle  Pregnancy and babies 
Sports  Exercise 
Sports  Sport followers 
Technology  Consumer Electronics 
Technology  Information security 
Technology  Technology & Computing 
Technology  Technology & Computing 
Travel  Travelling 

Regional targeting:

Provinces:

  • Uusimaa
  • Pirkanmaa
  • Southwest Finland
  • Northern Ostrobothnia
  • middle-Finland
  • Satakunta
  • Ostrobothnia
  • Kanta-Häme
  • Northern Savonia
  • Lapland
  • Päijät-Häme
  • Kymenlaakso
  • Southern Ostrobothnia
  • South Karelia
  • North Karelia
  • Southern Savonia
  • Central Ostrobothnia
  • Kainuu

Cities:

  • Helsinki
  • Espoo
  • Tampere
  • Vantaa
  • Turku
  • Oulu
  • Jyvaskyla
  • Pori
  • Lahti
  • Vaasa
  • Kuopio
  • Kouvola
  • Hämeenlinna

See segment sizes: Targeting – Alma Media

Alma Business Plus CPC

Advertising campaign in Alma Businessmedia and Alma network. This campaign will be targeted at “business influencers” -segment.

Create request

Only available for purchase in the following networks:

  • Alma network
  • Alma Businessmediat

160x600px and 300x250px (max 100 KB)

  • Minimum campaign budget 3500 € 
  • Minimum campaign period 2 weeks 
  • No other targeting
  • The price per click is optimized according to the competitive situation and the effectiveness of the advertising
  • Alma Media does not guarantee a specific number of clicks or budget for the campaign
  • Performance-based advertising is billed based on the number of clicks verified by the system