Strategy

Our strategy is focused on the customer, improving the customer experience and creating value for all our stakeholders. The three focus
areas are: 1) transformation, 2) growth, and 3) scalability.

Three focus areas of the strategy

Alma Media’s strategy builds on a two-decade transformation from a traditional media company into a provider of digital services and platform-based businesses. The company began its digital transformation in the late 1990s and has, through systematic investments, acquisitions and portfolio choices, evolved from print media into an international business built on data, technology and digital services.

Today, Alma Media focuses on business areas where it can create significant customer value and generate profitable growth. Its core businesses include marketplaces and related services in recruitment, mobility, housing and commercial properties, news media, and information services for professionals and businesses.

Alma Media creates growth and shareholder value by combining leading digital marketplaces, media brands, data and technology. We build sustainable competitive advantages through strong market positions, deep customer relationships, extensive data assets and continuous innovation.

Our digital growth strategy is driven by the digitalisation of recruitment and talent services, increasing utilisation of data and artificial intelligence, growth in digital subscriptions and advertising, the continuous development of marketplace businesses, and carefully selected acquisitions. Sustainability is an integral part of our business model, risk management and decision-making. We believe that responsible business practices, strong customer relationships, unique data assets and continuous renewal create sustainable competitive advantages, support profitable growth and strengthen long-term shareholder value in the age of AI.

In line with our strategy, Alma Media continues to develop its marketplaces into increasingly intelligent digital platforms that support customers throughout their value chains. Growth is pursued by expanding services across different stages of the value chain, entering selected international markets and executing value-creating acquisitions. At the same time, the company continuously develops its technology capabilities, data expertise and operating models to strengthen competitiveness and drive growth.

In the media business, the focus is on the continued transition from print to digital media, enabling scalable and profitable growth. In information services, development is centred on data- and AI-driven solutions that help customers improve efficiency and make better-informed decisions.

A key strategic objective is to grow engaged audiences and provide increasingly personalised services for customers. Alma Media leverages audience, behavioural, market and transaction data to enhance products and services, improve customer experiences and support commercial development.

Artificial intelligence is a key enabler of innovation across the Group. AI is used to accelerate product and service development, improve operational efficiency and modernise workflows. The objective is to systematically integrate AI into business development and create new value-adding solutions for customers.

Alma Media also actively seeks synergies across its businesses to improve growth and efficiency. The company leverages shared technology platforms, expertise and operating models while directing traffic between services to increase audience reach and customer value. In Finland, particular emphasis is placed on joint media sales capabilities.

Alma Media continues to execute its strategy towards becoming an increasingly international, platform-driven and data-powered digital services company.

Read more about Alma Media long-term financial targets.

You can learn more about Alma Media’s business and value creation model on our Investors page.