The readers of Kauppalehti are a group of
consumers with the highest purchasing power in Finland

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Kauppalehti

Kauppalehti is a multichannel news outlet focusing on economic phenomena and the money market in the digital era. Finnish decision-makers read Kauppalehti.

Kauppalehti maintains the leading online and mobile news service in Finland, publishing also the Kauppalehti newspaper and its themed supplements.

Kauppalehti reaches the most influential audience in Finland – an audience that appreciates high quality and good service and has the highest purchasing power in Finland. Your brand will be supported by a valued media environment.

Also the business and lifestyle magazine Optio, and the leadership and management magazine Fakta belong to the Kauppalehti product family.

Reach

Kauppalehti

Publication frequency5 days per week
Number of readers, print + digital111 000
Print reading time32 min

Combined reach

 

Print (1 issue) + digital (1 week)607 000​
Print (5 issues) + digital (1 week)710 000​

Kauppalehti.fi*

Weekly reach588 000
(app. not included)

Different devices**

Mobile phone70 %
Tablet + Mobile80 %

 

 

Sources: KMT 2022, *FIAM Q1/2022 ,**Google Analytics 2020

Circulation:

Print circulation: 23 466

Digital circulation: 118 202

Total circulation: 126 380​

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Case

Increased visibility for content

Estonian Business School ran a Kauppalehti Studio article about pursuing an international degree alongside work. It was a new,fresh way to provide information about the university and its degree programmes. The campaign outperformed its targets, with no negative feedback.

Read more in Finnish

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