By targeting your advertising, you will reach the right audiences at the right time. When your message reaches the most potential target groups, you will achieve better campaign results and save money.
With targeting, you can cover all stages of the purchase funnel and customise your marketing message for each audience.
4 + 1 steps to better targeting
Define the goal of advertising
Make use of data and the audience’s interests, for example
Target based on the buying journey – In Alma’s services, you will reach target groups planning to buy a car or home in particular
Customise your message for the target group
+1. Target by choosing the right media
Alma helps you reach masses and specific audiences
We reach nearly all Finns. The versatile and specific content of Alma’s media and servicesas well as the great number of visitorsenable unique and precise but wide-reaching targeting options.
At Alma, you can advertise in a high-quality media context and target responsibly. The data used in targeting are from Alma’s own sites – we know how they have been collected and processed.
96 %
96% of Alma’s impressions can be targeted with data
Targeting is available for the majority of impressions on large media, such as Iltalehti.
The time of targeting is not over
Alma provides you with solutions to reach the right audiences without third-party cookies. For example, contextual targeting based on the visitor’s current interests or consumed content works without cookies.
In addition, website visitors’ behavioural data and data modelling enable targeting in the future. The advertiser’s own customer data can be used in targeting with Alma Data Cleanroom.
Nearly all of our impressions are already available for targeting. Versatile targeting options are available for direct or programmatic buying. The time of targeting is not over – we keep developing new, more effective targeting methods and technologies.
Target for the right audience
We create different audiences with modelled data based on the visitors’ behaviour, interests, and background information. Find out more about the audiences >>
We effectively reach all Finns with a versatile media selection. For example, Iltalehti is Finland’s largest digital medium (source: most FIAM measurements 2021–2022, KTM 2022) that also has a wide reach of various lifestyle audiences. With us, you will also reach business decision-makers: Alma’s network includes Finland’s most important financial media, such as Kauppalehti and Talouselämä. With regional targeting, your reach is wide in your own region.
Did you know that you can target advertising in various stages of the purchase funnel, from dreaming to purchase intent? With us, you will reach target groups interested in automotive and housing in particular: Nettiauto, Autotalli, Etuovi.com, and Vuokraovi.com are Finland’s largest marketplaces that bring audiences to content and, at the same time, produce a great amount of data on the customers’ behaviour and preferences.
For targeting, you can use the audience’s:
Interests
Display advertising in the context of relevant content
Reach audiences based on their interests
Life circumstances
Reach families, single people, and others
Background or position
Target advertising to B2B decision-makers
Purchasing power
Use the audience’s demographics, such as income level
Purchase intent
Reach people planning to buy a car or home effectively
Location
Target nationally or regionally
Season
Weather, holidays, and other seasons provide new possibilities
The data used in targeting are collected from Alma’s own digital services, customer and registration databases, and various surveys. We only use data that meet data protection requirements.
The best targeting options
Get to know Alma’s targeting options and find the best audience for your needs. By trying and combining various targeting options creatively, you will find the best way to reach the right audience at the right time.
We provide hundreds of various audiences and target groups. The audiences are based on website visitors’ behaviour in Alma’s media and their interest level in a given topic. By customising content based on the audience’s behaviour, you can target advertising in all stages of the purchase funnel and from brand advertising to tactical campaigns.
Find below Alma’s data segments now available for buying. From the list, you can search segments by category or theme, or by open search. The data segments are available in programmatic advertising and direct-sold campaigns.
ALMA – Automotive – Car Sellers Visited “sell your car” -section in Nettiauto or Autotalli
14k
ALMA – Automotive – Ecological cars Viewed or searched for hybrid or electric cars in Nettiauto or Autotalli, or consumed content related to electric and hybrid cars in Alma Media
290 k
ALMA – Automotive – Family cars Viewed or searched for station wagons or minivans in Nettiauto or Autotalli, or consumed content related to family cars in Alma Media
320k
ALMA – Automotive – Heavy machinery Visited Nettikone
350k
ALMA – Automotive – Luxury cars Viewed or searched for luxury car brands or cars priced over €50,000 in Nettiauto or Autotalli
320k
ALMA – Automotive – Maintenance Visited AutoJerry or Nettivaraosa, or consumed content related to car maintenance in Alma Media
410k
ALMA – Automotive – Mopeds Viewed or searched for mopeds in Nettimoto, or consumed moped related content in Alma Media
54k
ALMA – Automotive – Motor enthusiasts Consumed motor vehicle related content in Alma media
1.2M
ALMA – Automotive – Motorbikes Viewed or searched for motorcycles in Nettimoto, or consumed motorcycle related content in Alma media
180k
ALMA – Automotive – Motorhomes Visited Nettikaravaani, or consumed RV and caravan related content in Alma Media
89k
ALMA – Automotive – New cars Searched for or Viewed new cars in Nettiauto or Autotalli
35k
ALMA – Automotive – Pick up Viewed or searched for pickup trucks in marketplaces
120k
ALMA – Automotive – Sedans Viewed or searched for sedans in Nettiauto or Autotalli
150k
ALMA – Automotive – Snowmobiles Viewed or searched for snowmobiles in Nettimoto, or consumed snowmobile related content in Alma media
85 k
ALMA – Automotive – Spare parts Visited Nettivaraosa
82k
ALMA – Automotive – Station wagons Viewed or searched for station wagons in Nettiauto or Autotalli, or consumed station wagon related content in Alma Media
200k
ALMA – Automotive – SUVs Viewed or searched for SUVs on automotive marketplaces, or consumed SUV related content in Alma Media
440k
ALMA – Automotive – Trade-in cars Viewed or searched for trade-in cars in Nettiauto or Autotalli
740k
ALMA – Automotive – Utility cars Viewed vans, flatbeds, or trucks in automotive marketplaces
240k
ALMA – Automotive – Vans Viewed or searched for vans on automotive marketplaces, or consumed van related content in Alma Media
180k
Automotive – Car brand
Population
ALMA – Automotive – Car brand – Jeep Viewed or searched for Jeep brand cars in Nettiauto or Autotalli
22k
ALMA – Automotive – Car brand – Audi Viewed or searched for Audi brand cars in Nettiauto or Autotalli
190k
ALMA – Automotive – Car brand – BMW Viewed or searched for BMW brand cars in Nettiauto or Autotalli
220k
ALMA – Automotive – Car brand – Chrysler Viewed or searched for Chrysler brand cars in Nettiauto or Autotalli
20k
ALMA – Automotive – Car brand – Citroen Viewed or searched for Citroen brand cars in Nettiauto or Autotalli
39k
ALMA – Automotive – Car brand – Dacia Viewed or searched for Dacia brand cars in Nettiauto or Autotalli
11k
ALMA – Automotive – Car brand – Ford Viewed or searched for Ford brand cars in Nettiauto or Autotalli
160k
ALMA – Automotive – Car brand – Hyundai
43k
ALMA – Automotive – Car brand – Jaguar Viewed or searched for Jaguar brand cars in Nettiauto or Autotalli
21k
ALMA – Automotive – Car brand – Kia Viewed or searched for Kia brand cars in Nettiauto or Autotalli
43k
ALMA – Automotive – Car brand – Land Rover Viewed or searched for Land Rover brand cars in Nettiauto or Autotalli
30k
ALMA – Automotive – Car brand – Mazda Viewed or searched for Mazda brand cars in Nettiauto or Autotalli
50k
ALMA – Automotive – Car brand – Mercedes-Benz Viewed or searched for Mercedes-Benz brand cars in Nettiauto or Autotalli
340k
ALMA – Automotive – Car brand – Nissan Viewed or searched for Nissan brand cars in Nettiauto or Autotalli
160k
ALMA – Automotive – Car brand – Opel Viewed or searched for Opel brand cars in Nettiauto or Autotalli
150k
ALMA – Automotive – Car brand – Peugeot Viewed or searched for Peugeot brand cars in Nettiauto or Autotalli
73k
ALMA – Automotive – Car brand – Renault Viewed or searched for Renault brand cars in Nettiauto or Autotalli
41k
ALMA – Automotive – Car brand – Skoda Viewed or searched for Skoda brand cars in Nettiauto or Autotalli
120k
ALMA – Automotive – Car brand – Suzuki Viewed or searched for Suzuki brand cars in Nettiauto or Autotalli
30k
ALMA – Automotive – Car brand – Tesla Viewed or searched for Tesla brand cars in Nettiauto or Autotalli
29k
ALMA – Automotive – Car brand – Toyota Viewed or searched for Toyota brand cars in Nettiauto or Autotalli
240k
ALMA – Automotive – Car brand – Volkswagen Viewed or searched for Volkswagen brand cars in Nettiauto or Autotalli
260k
ALMA – Automotive – Car brand – Volvo Viewed or searched for Volvo brand cars in Nettiauto or Autotalli
240k
Automotive – Car buying intent
Population
ALMA – Automotive – Car buying intent – High Viewed a high volume of items, activated search alerts or sent a lead in Nettiauto or Autotalli, or visited the price calculator or the sell your car section in Nettiauto
780k
ALMA – Automotive – Car buying intent – Low Visited Nettiauto or Autotalli, or read car tests in Iltalehti
670k
ALMA – Automotive – Car buying intent – Mid Searches in Nettiauto or Autotalli
700k
Automotive – Car Price
Population
ALMA – Automotive – Car Price – €10,000-15,000 Viewed cars priced €10,000-€15,000 in Nettiauto or Autotalli
280k
ALMA – Automotive – Car Price – €15,000-20,000 Viewed cars priced €15,000-€20,000 in Nettiauto or Autotalli
250k
ALMA – Automotive – Car Price – €20,000-30,000 Viewed cars priced €20,000-€30,000 in Nettiauto or Autotalli
300k
ALMA – Automotive – Car Price – €30,000-€50,000 Viewed cars priced €30,000-€50,000 in Nettiauto or Autotalli
270k
ALMA – Automotive – Car Price – €5,000-10,000 Viewed cars priced €5,000-€10,000 in Nettiauto or Autotalli
240k
ALMA – Automotive – Car Price – Less than €5000 Viewed cars priced less than €5,000 in Nettiauto or Autotalli
350k
ALMA – Automotive – Car Price – Over €50,000 Viewed cars priced more than €50,000 in Nettiauto or Autotalli
240k
Automotive – Leasing
Population
ALMA – Automotive – Leasing – Business leasing Visited the business leasing section in Autotalli
8.3k
ALMA – Automotive – Leasing – Private leasing Visited the private leasing section in Autotalli
33k
ALMA – Automotive – Leasing Visited the leasing section in Autotalli, or consumed leasing related content in Alma media
38k
Automotive – Model year
Population
ALMA – Automotive – Model year – 1969 and older Viewed cars made in 1969 or older cars in Nettiauto or Autotalli
140k
ALMA – Automotive – Model year – 1989-1970 Viewed cars made between 1989-1970 in Nettiauto or Autotalli
350k
ALMA – Automotive – Model year – 1999-1990 Viewed cars made between 1999-1990 in Nettiauto or Autotalli
370k
ALMA – Automotive – Model year – 2009-2000 Viewed cars made between 2009-2000 in Nettiauto or Autotalli
720k
ALMA – Automotive – Model year – 2014-2010 Viewed cars made between 2014-2010 in Nettiauto or Autotalli
540k
ALMA – Automotive – Model year – 2019-2015 Viewed cars made between 2019-2015 in Nettiauto or Autotalli
580k
ALMA – Automotive – Model year – 2020 Viewed cars made in 2020 in Nettiauto or Autotalli
210k
ALMA – Automotive – Model year – 2021 Viewed cars made in 2021 in Nettiauto or Autotalli
200k
ALMA – Automotive – Model year – 2022 Viewed cars made in 2022 in Nettiauto or Autotalli
220k
ALMA – Automotive – Model year – 2023 Viewed cars made in 2023 in Nettiauto or Autotalli
67k
Business
Population
ALMA – Business – Business Influencers High volume of visits in Arvopaperi, Mikrobitti, Tekniikka&Talous, Uusi Suomi, Kauppalehti, Mediuutiset, Talouselämä or Tivi
780k
ALMA – Business – Decision makers High volume of visits to Kauppalehti, Talouselämä or Tekniikka&Talous, excluding stock market section in Kauppalehti
560k
ALMA – Business – Economics Consumed financial content in Alma Business media
940k
ALMA – Business – Executives Visited Kauppalehti or Talouselämä, or consumed content related to management in Alma media, and professional status is manager or entrepreneur, excluding those over 65
130k
ALMA – Business – Financial management Consumed content related to financial management, finance or accounting in Alma Business media
380k
ALMA – Business – Investing Visited Arvopaperi or Stock Exchange or My Portfolio sections in Kauppalehti, or consumed investment related content in Alma Business media
770k
ALMA – Business – Startups Consumed content related to founding a company or startups in Alma Business media
65k
ALMA – Business – Sustainability Consumed corporate responsibility related content in Alma Business media
710k
ALMA – Business- Digitalisation Consumed content related to digitization in Alma Business media
360k
Business – Industry
Population
ALMA – Business – Industry – Automation Consumed automation related content in Alma Business media
61k
ALMA – Business – Industry – Chemistry Consumed content related to the chemical industry in Alma Business media
270k
ALMA – Business – Industry – Engineering Visited Tekniikka&Talous, or consumed engineering or technology related content in Alma Business media
1.0M
ALMA – Business – Industry – Healthcare Visited Mediuutiset
51k
ALMA – Business – Industry – Human resources Consumed HR management related content in Alma Business media, or visited the competence development sections of Almatalent.fi
470k
ALMA – Business – Industry – IT Visited Tivi or Mikrobitti, or consumed IT related content in Alma Business media
1.1M
ALMA – Business – Industry – Law Consumed content related to law and jurisprudence in Alma media, or visited Alma Talent’s legal services section
350k
ALMA – Business – Industry – Logistics Consumed logistics related content in Alma Business media
1.2M
ALMA – Business – Industry – Marketing Visited Almamedia.fi’s Advertisers section, or consumed marketing related content in Alma Business media
190k
ALMA – Business – Industry – Sales & Customer service Consumed content related to sales and customer service in Alma Business media
570k
Career
Population
ALMA – Career – Searching for job Visited Jobly
170k
ALMA – Career – Work life Consumed content related to working life and career in Alma media
1.0M
Entertainment
Population
ALMA – Entertainment – Books and literature Consumed literature related content in Alma media
290 k
ALMA – Entertainment – Music & Concerts Consumed content related to music events or music in Alma Media
940k
ALMA – Entertainment – Parties Consumed content related to parties or organizing parties in Alma Media
120k
ALMA – Entertainment – Pop culture & Celebrities Consumed content related to entertainment and celebrities in Alma media
910k
ALMA – Entertainment – Restaurants Consumed restaurant related content in Alma media
590k
ALMA – Entertainment – Streaming Visited Telkku’s streaming section, or consumed content related to streaming services in Alma media
180k
ALMA – Entertainment – TV & Movies Visited Telkku or TV and movies section in Iltalehti or consumed movie or TV program related content in Alma media
1.0M
Food and Drinks
Population
ALMA – Food and drinks – Baking Viewed dessert or pastry recipes in Kotikokki, or consumed dessert and pastry related content in Alma Media
470k
ALMA – Food and drinks – Cooking Visited Kotikokki or Iltalehti Pippuri section, or consumed cooking related content in Alma Media
1.5M
ALMA – Food and drinks – Wine Visited Iltalehti Viinikellari section or Optio Viiniklubi section, or consumed wine related content in Alma Media
880k
Food and drinks – Diet ALMA – Food and drinks – Diet – Gluten free
Population
ALMA – Food and drinks – Diet – Gluten free Viewed gluten-free recipes in Kotikokki, or consumed content related to gluten-free diet in Alma Media
17k
ALMA – Food and drinks – Diet – Vegan Viewed vegan recipes in Kotikokki, or consumed content related to a vegan diet in Alma Media
330k
Hobbies
Population
ALMA – Hobbies – eSports & Video games Consumed content related to eSports or video games in Alma Media
780k
ALMA – Hobbies – Handicrafts Consumed craft related content in Alma Media
310k
ALMA – Hobbies – Hunting & Fishing Consumed hunting or fishing related content in Alma Media
680k
ALMA – Hobbies – Outdoor activities Consumed content related to outdoor recreation in Alma Media
1.6M
ALMA – Hobbies – Photography Consumed photography related content in Alma Media
370k
ALMA – Hobbies – Science Consumed science related content in Alma media
950k
Hobbies – Boats
Population
ALMA – Hobbies – Boats – Boat buying intent Searched in Nettivene
55k
ALMA – Hobbies – Boats Visited Nettivene, or consumed content related to boating in Alma Media
200k
Hobbies – Pets
Population
ALMA – Hobbies – Pets – Cats Consumed cat related content in Alma Media
45k
ALMA – Hobbies – Pets – Dogs Consumed dog related content in Alma Media
470k
ALMA – Hobbies – Pets Viewed or searched for pet supplies in Nettimarkkina, or consumed pet related content in Alma Media
620k
Housing
Population
ALMA – Housing – Building Visited the Etuovi Construction section, or consumed construction related content in Alma Media
930k
ALMA – Housing – Farms Viewed or searched for farms or forest in Etuovi
110k
ALMA – Housing – Garages Viewed or searched for storage in Etuovi
11k
ALMA – Housing – Gardening Consumed gardening related content in Alma Media
950k
ALMA – Housing – Home & Garden Consumed content related to housing, home and garden in Alma media
1.2M
ALMA – Housing – Home self-sellers Visited Etuovi’s sales guide or the sell your apartment by yourself section
9.2k
ALMA – Housing – Home Sellers Visited the broker comparison or the Price estimate section in Etuovi
83k
ALMA – Housing – Interior Decorating Consumed decorating related content in Alma Media
1.0M
ALMA – Housing – Landlords Visited Vuokraovi’s section for landlords or rent calculator, or consumed content related to renting apartments in Alma Media
170k
ALMA – Housing – Leisure Homes and Cottages Viewed or searched for cabins in Etuovi, or consumed cabin related content in Alma Media
250k
ALMA – Housing – Movers Visited Muuttomaailma, or consumed content related to moving house in Alma Media
26k
ALMA – Housing – Plots Viewed or searched for lots in Etuovi
140k
ALMA – Housing – Renovations Visited the Etuovi’s Renovation section, or consumed renovation related content in Alma Media
180k
Housing – Home buying intent
Population
ALMA – Housing – Home buying intent – High High volume of visits to Etuovi, activated Etuovi search alerts, or contacted a seller in Etuovi
590k
ALMA – Housing – Home buying intent – Low Visited Etuovi
760k
ALMA – Housing – Home buying intent – Mid Viewed items in Etuovi
200k
Housing – Home Renting intent
Population
ALMA – Housing – Home Renting intent – High Viewed items in Vuokraovi, or high volume of visits to Vuokraovi
320k
ALMA – Housing – Home Renting intent – Low Visited Vuokraovi
290 k
Lifestyle
Population
ALMA – Lifestyle – Beauty & Makeup Consumed beauty or makeup related content in Alma Media
730k
ALMA – Lifestyle – Charity Consumed charity related content in Alma Media
300k
ALMA – Lifestyle – Culture & Fine Arts Consumed cultural or art related content in Alma Media
1.4M
ALMA – Lifestyle – Discount Hunters Consumed sales and bargains related content in Alma media
890 k
ALMA – Lifestyle – Environment & Ecology Consumed content related to the environment or ecological lifestyle in Alma media
1.2M
ALMA – Lifestyle – Family and parenting Consumed content related to family life in Alma media
1.2M
ALMA – Lifestyle – Fashion Visited the Tyyli.com section of Iltalehti, or consumed fashion and style related content in Alma media
1.2M
ALMA – Lifestyle – Health & Well-being Consumed health or wellness related content in Alma media
1.4M
ALMA – Lifestyle – Pregnancy and babies Consumed pregnancy and baby related content in Alma media
1.0M
Personal Finance
Population
ALMA – Personal Finance – Consumer credits Visited Etua’s consumer credit counter, or consumed content related to consumer credit in Alma Media
660k
ALMA – Personal Finance – Mortgage Visits to Etuovi’s loan calculator, or Etua.fi’s Housing loan section
58k
Personal Finance – Investing
Population
ALMA – Personal Finance – Investing – Forest investors Viewed or searched for forest farms in Etuovi, or consumed content related to forest ownership or management in Alma Media
150k
ALMA – Personal Finance – Investing – Real Estate investors Consumed content about real estate investment in Alma Media, or visited Alma Talent’s Asuntopuntari
140k
ALMA – Personal Finance – Investing Consumed content related to investing in Alma Media
1.4M
Socio – Age Group
Population
ALMA – Socio – Age Group – 18-24 years Modeled and deterministic data from customer registers and surveys
1.5M
ALMA – Socio – Age Group – 25-34 years Modeled and deterministic data from customer registers and surveys
2.0M
ALMA – Socio – Age Group – 35-44 years Modeled and deterministic data from customer registers and surveys
2.1M
ALMA – Socio – Age Group – 45-54 years Modeled and deterministic data from customer registers and surveys
2.2M
ALMA – Socio – Age Group – 55-64 years Modeled and deterministic data from customer registers and surveys
2.2M
ALMA – Socio – Age Group – over 65 years Modeled and deterministic data from customer registers and surveys
1.9M
Socio – Company Size
Population
ALMA – Socio – Company Size – 1 person company Modeled and deterministic data from customer registers and surveys
1.6M
ALMA – Socio – Company Size – 10-49 person company Modeled and deterministic data from customer registers and surveys
2.1M
ALMA – Socio – Company Size – 2-9 person company Modeled and deterministic data from customer registers and surveys
1.9M
ALMA – Socio – Company Size – 250-500 person company Modeled and deterministic data from customer registers and surveys
2.2M
ALMA – Socio – Company Size – 50-249 person company Modeled and deterministic data from customer registers and surveys
2.9M
ALMA – Socio – Company Size – Over 500 person company Modeled and deterministic data from customer registers and surveys
3.4M
Socio – Education Level
Population
ALMA – Socio – Education Level – Primary school Modeled and deterministic data from customer registers and surveys
1.6M
ALMA – Socio – Education Level – Secondary school Modeled and deterministic data from customer registers and surveys
1.7M
ALMA – Socio – Education Level – University/Polytechnic Modeled and deterministic data from customer registers and surveys
3.7M
ALMA – Socio – Education Level – Vocational school Modeled and deterministic data from customer registers and surveys
3.9M
Socio – Employer sector
Population
ALMA – Socio – Employer sector – Private Modeled and deterministic data from customer registers and surveys
5.2M
ALMA – Socio – Employer sector – Public Modeled and deterministic data from customer registers and surveys
3.7M
Socio-Entrepreneur
Population
ALMA – Socio – Entrepreneur – No Modeled and deterministic data from customer registers and surveys
6.6M
ALMA – Socio – Entrepreneur – Yes Modeled and deterministic data from customer registers and surveys
1.6M
Socio – Gender
Population
Socio – Gender
Population
ALMA – Socio – Gender – Female Modeled and deterministic data from customer registers and surveys
3.9M
ALMA – Socio – Gender – Male Modeled and deterministic data from customer registers and surveys
4.0M
Socio – House Type
Population
ALMA – Socio – House Type – Apartment house Modeled and deterministic data from customer registers and surveys
3.9M
ALMA – Socio – House Type – Detached house Modeled and deterministic data from customer registers and surveys
3.9M
ALMA – Socio – House Type – Row house Modeled and deterministic data from customer registers and surveys
3.0M
Socio – Housing Form
Population
ALMA – Socio – Housing Form – Own house/apartment Modeled and deterministic data from customer registers and surveys
5.5M
ALMA – Socio – Housing Form – Rented house/apartment Modeled and deterministic data from customer registers and surveys
3.2M
Socio – Income Level
Population
ALMA – Socio – Income Level – 20,000-49,999 €/year Modeled and deterministic data from customer registers and surveys
3.9M
ALMA – Socio – Income Level – 50,000-99,999 €/year Modeled and deterministic data from customer registers and surveys
3.8M
ALMA – Socio – Income Level – Less than €20,000/year Modeled and deterministic data from customer registers and surveys
2.0M
ALMA – Socio – Income Level – More than 100,000 €/year Modeled and deterministic data from customer registers and surveys
1.1M
Socio – Life Situation
Population
ALMA – Socio – Life Situation – Cohabiting Modeled and deterministic data from customer registers and surveys
4.0M
ALMA – Socio – Life Situation – Cohabiting with children Modeled and deterministic data from customer registers and surveys
3.4M
ALMA – Socio – Life Situation – Single Modeled and deterministic data from customer registers and surveys
3.0M
ALMA – Socio – Life Situation – Single parent Modeled and deterministic data from customer registers and surveys
830k
Socio-Professional Status
Population
ALMA – Socio – Professional Status – Director/Entrepreneur Modeled and deterministic data from customer registers and surveys
2.0M
ALMA – Socio – Professional Status – Employee/Functionary employee Modeled and deterministic data from customer registers and surveys
3.2M
ALMA – Socio – Professional Status – Managerial employee Modeled and deterministic data from customer registers and surveys
1.8M
ALMA – Socio – Professional Status – Other Modeled and deterministic data from customer registers and surveys
4.1M
ALMA – Socio – Professional Status – Student Modeled and deterministic data from customer registers and surveys
1.1M
Sports
Population
ALMA – Sports – Exercise Consumed sports related content in Alma Media
1.2M
ALMA – Sports – Football Visited Soccer section in Iltalehti, or consumed soccer related content in Alma media
1.3M
ALMA – Sports – Formula 1 Visited Iltalehti’s Formulas section, or consumed Formula related content in Alma Media
300k
ALMA – Sports – Horse sports Visited Harness racing section in iltalehti, or consumed content related to horse sports in Alma media
86k
ALMA – Sports – Ice Hockey Visited Iltalehti’s Ice Hockey section, or consumed hockey related content in Alma media
700k
ALMA – Sports – Motor sports Consumed motorsport related content in Alma Media
140k
ALMA – Sports – Sport followers Visited Iltalehti’s Sports section, or consumed sports related content in Alma media
1.7M
Technology
Population
ALMA – Technology – Information security Consumed content related to information security in Alma Media
200k
ALMA – Technology – Programming Consumed content related to programming in Alma Media
630k
ALMA – Technology – Technology & Computing Consumed content related to technology or information technology in Alma media
1.1M
Technology – Consumer electronics
Population
ALMA – Technology – Consumer Electronics – Computers Consumed computer related content in Alma Media
33k
ALMA – Technology – Consumer electronics – Phones Consumed content related to mobile and smart phones in Alma media
200k
ALMA – Technology – Consumer Electronics Visited Mikrobitti, or consumed content related to consumer electronics in Alma media
670k
Travel
Population
ALMA – Travel – Beach holidays
380k
ALMA – Travel – City Breaks
730k
ALMA – Travel – Finland Visited GoFinland, Nettikaravaani or Nettimökki, or consumed content related to domestic tourism in Alma Media
270k
ALMA – Travel – Travel buying intent
66k
ALMA – Travel – Traveling Consumed travel related content in Alma Media
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys
Modeled and deterministic data from customer registers and surveys