Finland’s top marketplaces, journalistic content, and advertising solutions – with Alma’s driving and mobility package, you can reach consumers with significant purchasing power.
REACH DRIVING AND MOBILE TARGET GROUPS
Alma ranks #1 in Finland for reach within the driving and mobility sectors.
By integrating marketplaces, digital services, and journalistic content, you can connect with up to 1.2 million* Finns interested in driving and mobility.
Whether your customer is a dedicated driver or an enthusiastic motorcyclist, they’re likely using Alma’s media and services.
In addition to websites focused purely on driving and mobility, we offer sections such as Iltalehti’s Cars section, which covers the most intriguing topics and news in the automotive world. Kauppalehti’s automotive content addresses cars and driving from an economic perspective.
Advertising within Alma’s driving and mobility package allows you to reach affluent, brand-loyal, and quality-conscious target groups. Regardless of whether your audience has a passion for cars, Alma’s driving and mobility services provide opportunities for effective digital advertising across various industries.
*Source: FIAM Week 10/2025
Examples of products and services whose target groups can be found in the driving and mobility package:
Maintenance Services
Accessories and Equipment
Travel and Hospitality Services
Fuel and Energy
Consumables and Tools
DATA
Unique insights into market demand and readership. Tailor your advertisements based on consumer preferences and behavior.
CONTEXT
Comprehensive solutions for every stage of the purchasing journey. Reach audiences with purchasing power in the automotive and mobility sectors.
AD SOLUTIONS
Effective, creative, and productive advertising solutions available through various purchasing methods.
Beyond broad reach, you can precisely target your advertising. For instance, automotive and mobility marketplaces provide comprehensive data on the market and target audiences, which you can leverage for targeted advertising.
Nettiauto and Autotalli.com achieve more effective reach together
Top automotive marketplaces: Autotalli.com and Nettiauto together reach 945,000 users per week.
These services complement each other and engage different visitor segments:
Visitors to Nettiauto do not visit Autotalli.com.
users per week
Visitors to Autotalli.com do not visit Nettiauto.
*Source: FIAM week 14/2025
NETTIAUTO
Nettiauto is the leading online marketplace for cars, measured by the number of visitors, listings, and cars sold. It offers the widest selection of both new and used vehicles.
You can reach true car enthusiasts on Nettiauto.
of users own at least two cars.
of visitors are over 36 years old.
weekly visitors
page views per week
Source: Market Pulse 2/2025, FIAM week 14/2025
AUTOTALLI.com
Autotalli.com is a nationwide online service for car sales and a growing partner in the automotive industry. The platform features used cars, all new cars available in Finland, and leasing cars from the industry’s top providers.
Autotalli.com enables you to reach consumers with purchasing power.
of site visitors are men
of visitors are over 36 years old.
weekly visitors
weekly visitors
Source: FIAM week 14/2025
Reach boaters, caravan enthusiasts, and motorcyclists through leading marketplaces
Nettivene, Nettikaravaani, and Nettimoto are leading marketplaces in their fields, attracting quality-conscious, affluent, and brand-loyal consumers. For many, boating, caravanning, and motorcycling are not just hobbies but also a lifestyle and passion. These activities involve an active and mobile lifestyle, driving various purchasing decisions.
NETTIVENE
Nettivene is Finland’s largest and most popular site for listing new and used boats.
weekly visitors
Visitors predominantly include educated individuals and those in high-ranking positions. They tend to have higher-than-average incomes, with 18 percent having household gross incomes exceeding €100,000 annually.
NETTIKARAVAANI
Nettikaravaani is the marketplace for buying and selling used motorhomes, caravans, and mobile homes across Finland.
weekly visitors
Visitors are more likely than average to be interested in construction and renovation, as well as technology and its development.
NETTIMOTO
Nettimoto is Finland’s largest marketplace for motorcycles, snowmobiles, ATVs, mopeds, and scooters.
weekly visitors
Visitors show a higher-than-average interest in construction and renovation, as well as in technology and its advancement.
Source: FIAM Week 14/2025, Kantar Mind Consumer 2H2022
We attract individuals interested in heavy equipment, spare parts, and maintenance services
NETTIKONE
Nettikone is the country’s largest marketplace for heavy equipment and machinery. It facilitates the buying and selling of forestry and agricultural machinery, work equipment, excavators, and ATVs. Each week, the site attracts 138,000 engaged visitors who spend a significant amount of time browsing.
NETTIVARAOSA
Nettivaraosa is Finland’s largest and most popular site for advertising spare parts and accessories. It offers vehicle accessories, spare parts, as well as tires and rims. The site attracts an average of 37,000 visitors per week.
KATSASTUSHINNAT.fi
Katsastushinnat.fi is a nationwide service that provides information on the nearest vehicle inspection stations and their pricing. You can also book inspection appointments at most stations through Katsastushinnat.fi.
AUTOJERRY
Autojerry is the country’s largest marketplace for car maintenance services. Consumers can use Autojerry to compare and bid on repair shop services.
Source: FIAM week 14/2025