Print advertising impacts and convinces
Printed news media has an established and loyal readership. When a familiar newspaper is picked up, readers pause to engage with it. A printed publication ensures a calm and stable media environment for advertisements. Campaigns in news media are 74% more likely to increase the advertiser’s market share.
Source: IPA Databank study 2021, Newsworks & Peter Field
A strong understanding of your customers aids in planning print advertising effectively
Before starting an advertising campaign, it’s essential to take the time to define your target audience. Understanding the media they use most, the types of content they enjoy, and their typical shopping habits will give you insight into the kind of advertising they want to see. This knowledge helps you create impactful advertisements, whether in print or digital channels.
HYPPÄÄ OSIOON
Multi-channel full page
Contains the full page ad in print, as well as a modified version of the print ad on desktop, mobile and tablet.
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Multi-channel spread
Includes an spread in print, as well as a modified version of the print ad on desktop, mobile and tablet.
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Multi-channel front page
A spectacular way to take over the entire media for one day!
Full or front page in print, and a modified version of the print ad on desktop, mobile and tablet.
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Multi-channel half page
Contains a half page in print, as well as a modified version of the print ad on desktop, mobile and tablet.
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| Media | 1/1 page | 1/2 page | Spread |
|---|---|---|---|
| Arvopaperi | 3750 € | 2262 € | 5258 € |
| Kauppalehti | 8142 € | 4901 € | 10251 € |
| Kauppalehti Weekend | 8142 € | 4901 € | |
| Mikrobitti | 3383 € | 2038 € | 3791 € |
| Talouselämä | 8142 € | 4901 € | 10251 € |
| Tekniikka ja Talous | 5625 € | 3383 € | 7887 € |
| Tivi | 3750 € | 2262 € | 5258 € |
Specific location surcharge +10 %.
Multi-channel campaigns are published both in print magazine and online.
Print Media Ad Formats
Print advertising prices
| Format | Weekday | Weekend |
|---|---|---|
| 1/1 page next to the editorial | 5941€ | 6532€ |
| 1/1 page back cover | 7632€ | |
| 1/1 page text | 5554€ | 6109€ |
| 1/2 vertical text | 3322€ | 3658€ |
| 1/2 page Weather page | 4463€ | 4912€ |
| 1/2 horizontal text | 3322€ | 3658€ |
| 1/4 page text | 1865€ | 2048€ |
| 12 x 100 Text | 3893€ | 4280€ |
| 2 x 180 text | 1549€ | 1702€ |
| 6 x 100 text | 2211€ | 2435€ |
| A4 text | 4535€ | 4993€ |
| Spread 1. spread | 12340€ | 13573€ |
| Spread in text | 9558€ | 10516€ |
| Central spread | 9935€ | 10516€ |
Other advertising prices and additional charges
| Issue | Price / additional charge |
|---|---|
| High volume issues | Weekend price + 20 % |
| Midsummer surcharge | Weekend price + 50 % |
| Specific location surcharge | +5 % |
Iltalehti theme magazine
| Format | Price |
|---|---|
| 1/1 page | 3281 € |
| 1/2 page | 2201 € |
| 1/4 page | 1671 € |
| Spread | 6032 € |
| Middle spread | 6226 € |
| Back cover | 3862 € |
Inserts
Packages
Across multiple channels in print and digital
Advertising investments should be balanced appropriately between print and digital advertising. Since many customers engage with various media across multiple channels, advertisers should focus on the mediums where their target audience spends time.
Repetition strengthens the message—even in print advertising
Even if your customers consume more digital content than print, investing in print is far from wasted. Repetition is known to strengthen the message, and when the same campaign appears across different media, it creates a more lasting memory, enhancing message delivery.
