Video advertising solutions
Video advertising is suitable for every stage of the purchasing journey. Through video, you can tell stories, capture attention, make an impression, build your brand, increase awareness, differentiate from competitors, create a lasting impression, engage your audience, influence purchasing decisions, and boost sales. Alma offers diverse video advertising solutions to meet various needs.
With video, you can stand out, captivate, surprise, impress, engage, and remind. Even a short video ad can effectively grab attention, and for a lasting impact, provide your customers with a “wow” experience through video. Video advertising is a powerful marketing tool, ideal for product launches, brand campaigns, increasing awareness, or reaching a wide audience with your message. An engaging video can also include elements that directly encourage purchases.
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VIDEO IS A POWERFUL ADVERTISING FORMAT
OF CONSUMERS RECOGNIZE YOUR BRAND THROUGH VIDEOS
VIDEO GAINS BETTER ATTENTION
RETURN ON MARKETING INVESTMENT (ROMI) IMPROVES WHEN COMBINED WITH DISPLAY ADVERTISING
CONSUMERS SPEND AVERAGE TIME WATCHING MOBILE VIDEOS
Source: Insider Intelligence 2023, IAB Australia ja Kantar 2021, Warc 2024, Dagmar ROMI meta-analysis 2024
SHORT VIDEOS WORK ESPECIALLY WELL IN ADVERTISING
Short Video Ads Capture Attention More Effectively
- Short videos quickly grab attention and can convey your message in just a few seconds.
- Their engaging features and targeted content attract audiences and enhance engagement.
- Attention value studies for video advertising are now available, allowing you to assess campaign brand image, activation effectiveness, and message penetration. Contact your media sales representative for more information.
Short Videos Fit All Stages of the Purchase Path
- Short videos assist in brand discovery, reinforce messages from longer ads, and boost purchase intent, especially with a clear message.
Invest in Multi-Channel Strategies
- Integrating short videos with other channels improves brand awareness, recall, and additional sales—especially when the content is tailored to the platform.
Outstream Videos Prove Their Worth with Numbers
- Alma’s completion rate (VTR) is up to 47%*
Source: Warc 2024, *Microsoft Monetize 2024 Alma’s outstream video completion rates
SHORT VIDEOS HAVE DIFFERENT ROLES ALONG THE PURCHASE PATH
AWARENESS
- Share information about products, brands, and trends.
- Capture attention and lead audiences to explore longer content.
CONSIDERATION
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Enhance the impact and messages of longer content.
DECISION
- Motivate consumers toward making a purchase decision.
- Tip! This approach works especially well when there’s a clear message and a practical product benefit.
IL NEWS VIDEO
Video advertising solution that ensures your message reaches the desired audience.
Instream video ads within Iltalehti’s video content, with a 100% completion guarantee.
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ALMA VIDEO TAKEOVER
Comprehensive takeover of video ad space. Instream + outstream advertising through the whole Alma digital network.
An effective solution, particularly when the goal is broad reach and maximizing video views.
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IL VIDEO BITE
IL-palat offers a new captivating advertising space, bringing short videos familiar from social media into a domestic and trustworthy media environment.
The same familiar format as Reels, TikTok, and Stories, but within a reliable local media setting.
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ALMA CAMPAIGN VIDEO
Video alongside text content. With Alma Campaign Video, you can effectively reach a broad audience in your chosen media or service.
Enhance campaign effectiveness by targeting specific media/services and desired audiences.
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ALMA ARTICLE VIDEO
Video alongside text content within the Alma network. Ideal for engagement and boosting brand awareness.
Outstream video advertising solution with guaranteed visibility!
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INBANNER VIDEO ADVERTISEMENT
Video on a standard ad placement, available across Alma’s digital network.
In-banner advertising is versatile for various objectives and can be precisely targeted.
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Is your business missing the right kind of video?
When you want to engage in digital advertising through video, Alma Brand Studio‘s video team handles productions from concept to publication. Editing for existing videos is also available. You don’t have to decide alone which advertising solutions your business should utilize. Contact our nearest expert, and together we’ll determine the best package to suit your company’s needs and budget.
Contact our video team at: videot@almamedia.fi