Finland's leading financial and professional media

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Alma Businessmedia

Alma Businessmedia reach an audience of over a million readers every week.

Alma Businessmedia are known for their classics such as Kauppalehti and Talouselämä, but also other media such as Arvopaperi, Tekniikka&Talous and Uusi Suomi that reach the Finnish decision-makers every week.

Finland’s most influential business audience of decision-makers and professionals

DIGITAL

~1,4 mil.

VISITORS PER WEEK

DECISION MAKERS AND PROFESSIONALS

52 %

( managers + executives + entrepreneurs )

DIGITAL AND PRINT

~1,5 mil.

READERS/VISITORS
per week

^{Source: KMT 2024, Mind Consumer jan-jun 2024, Kantar Decision Maker Mind 2023; * digi 1 wk, print x 1}

Alma Businessmedia create a total of 1 500 000 contacts for the use in your marketing efforts, both online and in print, every week. The digital network alone reaches 1 400 000 online visitors per week. The printed magazines reach 326 000 readers, who represent Finnish senior officials, experts, decision-makers and entrepreneurs.

Alma Businessmedia reach the majority of Finnish decision-makers and those involved in the decision-making process in a fitting media environment, reading about matters of professional interest. Versatile media channels enable a wide outreach to top management and final procurement decisions, as well as experts and professionals of various fields.

^{Source: KMT 2024, Mind Consumer jan-jun 2024, Kantar Decision Maker Mind 2023; * digi 1 wk, print x 1}

With Alma Businessmedia you reach:

54 %

decision makers and preparers

57 %

Full-time entrepreneurs

61 %

senior management

73 %

gross income 8,000 + €/month

And they all have an impact on decisions

^{Source: Kantar Mind Decision Maker 2023; print x 1, digi x 1 wk}

WE KNOW THE DECISION-MAKERS

The life of a decision-maker is hectic, with changes happening quickly and unexpectedly. Shifts in the competitive situation and how to respond to them are on the executive teams’ agenda. Equally important is the acquisition of new customers. The executives are also thinking about the development of technology and digitalization, without forgetting increases to business efficiency. Recruitment also becomes important in growth companies.

The decision-maker weighs a lot of different issues related to digitization. The top 3 most frequently cited obstacles to digitalization are the lack of expertise or resources, the variability of digital readiness and the high costs of investments. In the next couple of years, the decision-makers plan to invest in digital content, the utilization of artificial intelligence and self-service solutions for customers. Uncertainty still prevails among decision-makers around digitization; what should you invest in and how to bring bring attention to your efforts?

Measures related to corporate responsibility have been taken in large companies significantly more often than in smaller ones, because the reporting obligations are only starting to reach smaller companies. Also the industry-specific differences are large. When asked in which matters the responsibility efforts have been very successful, internal work came to the fore: Good governance, marketing and communication, diversity of personnel and equality. Outside of companies, the focus is on e.g. to partnerships. When the company’s responsibility increases and concrete actions are taken, it is worthwhile to communicate about them – for example through content marketing. This is also one way to differentiate yourself and develop your brand.