Alma Businessmedia

Alma Businessmedia create a total of 1 500 000 contacts for the use in your marketing efforts, both online and in print, every week. The digital network alone reaches  1 300 000 online visitors per week. The printed magazines reach 421 000 readers, who represent Finnish senior officials, experts, decision-makers and entrepreneurs.

The life of a decision-maker is hectic, with changes happening quickly and unexpectedly. Shifts in the competitive situation and how to respond to them are on the executive teams’ agenda. Equally important is the acquisition of new customers. The executives are also thinking about the development of technology and digitalization, without forgetting increases to business efficiency. Recruitment also becomes important in growth companies.

Measures related to corporate responsibility have been taken in large companies significantly more often than in smaller ones, because the reporting obligations are only starting to reach smaller companies. Also the industry-specific differences are large. When asked in which matters the responsibility efforts have been very successful, internal work came to the fore: Good governance, marketing and communication, diversity of personnel and equality. Outside of companies, the focus is on e.g. to partnerships. When the company’s responsibility increases and concrete actions are taken, it is worthwhile to communicate about them – for example through content marketing. This is also one way to differentiate yourself and develop your brand.