Traditionally, Alma Media’s competitors have primarily been other Finnish media companies. The internationalisation of the business and changes in consumers’ media consumption have significantly diversified the competitive landscape and made it global in terms of both content and advertising.
The table below summarises the competitive landscape by business area.
Classified job postings provided by local marketplaces Global technology giants Small, specialized niche portals / verticals Recruitment and HR service companies
Domestic and international media publishers providing financial and professional media content and advertising solutions, as well as customers’ own media solutions Companies that provide business and real estate information services Publishers of professional literature Training and event organizers Global technology giants
Domestic media publishers providing news media and lifestyle content and advertising solutions Local marketplaces for housing and motoring, classifieds & advertising Companies providing housing, motoring and loan comparison services Providers of business systems for sales process in housing and cars Global technology giants Digital services providing content and advertising sales for travelling, dating and food