Business model
Alma Media has three operating and reporting segments:
- Alma Career: Leading recruitment platforms across growing Central and Eastern European markets
- Alma Marketplaces: Leading digital marketplaces for housing, mobility and commercial real estate and information services
- Alma News Media: Leading subscription-based and business media brands in Finland
Alma Media is a media and digital services company whose business consists of digital marketplaces, information services and media operations. Alma Media creates value by connecting audiences, data, technology and sales and by leveraging shared capabilities across marketplaces, information services and media. Revenue is generated through subscriptions, service fees, advertising, recruitment and marketplace solutions, as well as information and content services.
The business model is based on audiences, customer relationships, data, technology and content expertise. By combining these assets and capabilities, Alma Media develops services that address recurring customer needs and support long-term growth and profitability.
Digital Marketplaces
Alma Media operates digital marketplaces in areas including recruitment, housing, mobility and business services.
The marketplaces connect supply and demand and benefit from network effects, established brands and accumulated market data. Revenue is primarily derived from recruitment services, listings, visibility products and other digital services supporting transactions and customer acquisition.
The business is characterized by digital scalability, strong customer relationships and the ability to continuously improve services through user data and market insights.
Information Services
Alma Media’s information services support customers’ decision-making, business processes and competence development.
The business is based on collecting, processing and distributing data, information and expertise through digital services. Revenue is generated primarily through subscription-based products, licences and customer-specific solutions.
Key characteristics of the business include long-term customer relationships, recurring revenue streams and opportunities to expand customer value through service development.
Media Operations
Alma Media’s media operations consist of news media, professional media and other content services.
Revenue originates from subscriptions, advertising sales and commercial content solutions. The business is supported by strong audience relationships, recognised media brands and the ability to serve consumers and advertisers across multiple channels.
Digital subscriptions continue to increase their share of revenue as media consumption shifts further towards digital channels.
Value Creation
Alma Media leverages data, technology, trusted brands and customer relationships to develop services that create value for customers. Better products strengthen customer loyalty, attract new users and increase business volumes.
As the customer base and data assets grow, they further enhance product development and customer insight, reinforcing competitive advantages and supporting profitability. Profitable growth generates strong cash flow, which is allocated to business development, value-creating acquisitions and returns to shareholders.
Strong market positions, well-known brands, extensive user and customer relationships, as well as data and technology, provide the foundation for our value creation. Growth is supported by the digitalisation of recruitment, the development of the digital subscription business and the expansion of our service offering further along the customer value chain. Trusted data and content are increasingly embedded in customers’ daily workflows, while the growing use of data and AI creates new opportunities to develop products and services. In this way, we strengthen customer value, growth and profitability, laying the foundation for sustainable long-term value creation.
Leading brands + Data + Technology + AI + Capital allocation = Value creation
Alma Media’s Value Creation Model