We may collect behavioural information on Alma’s digital services and mobile applications via cookies and similar techniques, such as web beacons, pixels and tags. A cookie is a small text file that is save on your terminal equipment and contains a nameless, numerical identifier which we may use to identify and measure the different browsers that visit our services. A similar identifier to cookie is used also in mobile applications. Cookies and other techniques do not harm your terminal equipment or files. They cannot be used to spread viruses and they do not enable to search information on your hard drive. Also third parties set cookies or use similar techniques on Alma’s sites.
We may combine behavioural data collected via cookies and similar techniques to personally identifiable information, such as name or email address but more typically we use demographic information, such as age place of residence, to enrich observed behavioural data. In this way we may create segments on users of our websites. These segments are compiled of information that relates to a group that is estimated to act similarly or to possess similar features, such as people likely to be interested in sports (interest segment), people likely to buy a car or a new apartment (intent segment), people living in Helsinki metropolitan area (geographic segment) or people aged 20-30 years (demographic segment). When targeting advertising, we may to find segments that interest advertising instead of targeting advertising to you personally.
So-called first party cookies are set by the domain the user is visiting. In addition, our services contain third party cookies, such as cookies of advertising networks, measurement and analytics services, advertising technology providers and social media services. The privacy terms and condition of social media services shall apply in connection with processing of personal data in social media services.
We use, for example, Google Analytics to measure the use of our services. We use Google Analytics remarketing features (remarketing, similar audiences, Google Display network impression and interest reporting and Google Analytics User ID feature). Google Analytics employs cookies that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies (such as pseudonymised IP address) is transmitted to Google’s servers around the world and stored there. Consequently, such data may be processed on servers that are located outside user’s country of residence. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google may also modify advertising based on user’s behaviour. Google may also transfer data to third parties if required by legislation or in cases where the third party is processing data on Google’s behalf.
We strive to ensure, by different physical and electronic means and contractually, that your data is not accessed by unauthorised third parties and used for any other purposes than the ones required by the agreed collaboration. We aim to ensure that third parties follow the applicable legislation.
Cookies and similar techniques are used on Alma’s sites primarily for the following purposes:
Functional cookies: Functional cookies are essential for function of the webservice and therefore these cookies are always in use.
Access to and storing of information: Storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.
Personalisation: The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.
Ad selection, delivery and reporting: The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase.
Content selection, delivery and reporting: The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content.
Measurement: The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service.
Disclosure of data to third parties: Disclosure of data to third parties e.g. disclosure of segments to campaigns. Data is primarily in such a format that it cannot be used to personally identify an individual.
Linking devices: Allow processing of a user’s data to connect such user across multiple devices and use of such data for the above-mentioned purposes.
Social Media: To identify the user in social media services, to select and deliver advertisements, to enable log-in with social media account, to participate in conversation and comments and to share information easily in social media services.
You may use the choices described below.