is Finland’s most comprehensive housing service

    Alma Media > Alma for advertisers > Alma Housing > is the number one housing site in Finland with the highest brand recall among real estate services.  The website displays the widest range of properties, holiday homes and plots for sale by both companies and private sellers. is a target group media that helps you reach people interested in housing – people looking for a home or ideas for better living. In addition to real estate listing packages, the service offers online and mobile advertising solutions. You can target your advertising based on users’ search behavior in national or regional campaigns. 

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Research shows that is the most comprehensive, most used and most important1

895 000 different visitors / week

16,5 million pageloads

Over 70 %

use on a mobile device

mon, tue & sun

most popular days of the week

7pm to 10pm

most users


the most contact requests are sent


a response to contact requests is expected within

6 min

average length of visit

What kind of companies would you like to see advertise on

All respondents would prefer to see advertising from real estate agents, renovation services and electricity/energy companies2

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1. Reach: FIAM reach different visitors in 2022; mobile usage and usage times: Google Analytics January-June 2022; image: IROResearch February 2022; most comprehensive: target number 2022, most used: Apartment buying and selling process study 2021; expected response time to contacts: visitor survey 2020  
. visitor survey 2022. All respondents, n=6003/6442