has purchasing power

    Alma Media > Alma for advertisers > Media and Services > National Consumer Media > is a national online service for buying cars with about 531,00 unique visitors per month. The service has a unique car-buyer target group of high-income people in the 40+ age group. Of our users, 85% own a car, 90% have a genuine intention to buy a newer car, and 26% are interested in not only used cars but also new cars. 6% are interested in leasing options. Advertising with us allows you to reach this target audience that has a high purchasing power and a genuine intention to buy.


Digital advertising support service helps to build high-performance advertising campaigns digital advertising support service focuses on building goal-oriented campaigns and ensuring good results from advertising, all based on the customer’s needs.

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Profile and reach

531 000 monthly visitors


90% planning to buy a car



Desktop users


Mobile users


Page loads

6,9 Million


Use of the service

Weekdays with the highest traffic

Monday to Wednesday

Time of the day with the highest traffic

6 p.m. to 9 p.m.

Page loads per session



Contact our sales representatives for more information on advertising opportunities on

Media information

Visitor profile


Sources: FIAM – comScore January-September 2019; Google Analytics; Kävijätutkimus 2019, Digitalist Group Oyj; Mind Atlas January-June 2019, Kantar TNS Oy

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