Iltalehti is a nationwide news media in and a versatile lifestyle media

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Iltalehti

Iltalehti is a major Finnish news media that reaches Finns nationwide. Its most popular content is news, but large audiences are also effectively reached through lifestyle articles. Iltalehti Plus, a paid service, complements Iltalehti’s varied content and provides subscribers with interesting, high-quality special articles on a daily basis.

For advertisers, Iltalehti offers a wide reach, a large and active audience and varied and interesting content, as well as effective and efficient advertising solutions, complemented by targeting options that help reach the desired audiences.

Reach1

Iltalehti

Weekly reach (digital + print)

2,8 million

  

Iltalehti print

 

Publication frequency

6 times per week

Readers per issue (print + replica)1

219 000

 

 

Iltalehti.fi

Weekly reach2

2,7 million

Share of mobile, of total traffic (mobile + tablet)4

over 80 %

IL-TV

Video starts per week5

more than 7 million

 

Prices and advertising solution

Material guidelines

Iltalehti.fi





Sources:
1. KMT 2023
2. FIAM 2023 wk 34-37
3. Kantar Mind 2020
4. GA 6/2023
5. IL-TV GA 1/2023 ka.

Audiences

Cars

News, topics, and tips on cars and motoring, tests and quizzes, test drive reviews, videos, and opinions.

Digital & technology

The latest news from the digital and game industries. The Digi section presents and tests new products and gives advice on how to use various digital services.

Well-being

Hyvä olo wants to make women’s everyday lives better. The contents include fitness, diet, relationships, mind, and body.

Money

Content on personal spending, saving, and consumption as well as overall management of personal finances.

Travel

Travel news, tips for Finnish people’s favourite destinations, and travel inspiration

Family

Topical news, tips, and articles on parenting and family life, not forgetting pets. IL Perhe keeps you updated on current events and phenomena.

Food

An abundant, quick, and entertaining food site featuring quick everyday meals and weekend specials, food trends, and topical food news.

Weather

Iltalehti’s Sää (Weather) section and the IL Paras Sää mobile app provide users weather forecast information from Foreca, the Finnish Meteorological Institute, and the Norwegian weather site Yr.no.​

Health

Topical news, tips for healthy living and self-care, solutions to problems, and encouraging real-life stories that are easy to identify with​​

Tyyli.com (Style)

The biggest fashion and beauty news site in Finland; fashion news, major trends, the most useful how-tos, and the most desired products

IL-TV

Iltalehti’s video content on various themes is published in the IL-TV section.

Living

Trends, news, and topics about living and home decoration. Housekeeping tips, ideas for the garden, and news-like content on the housing market.

Source: Mind Consumer 2022

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