Iltalehti is a nationwide news media in and a versatile lifestyle media

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Iltalehti is a major Finnish news media that reaches Finns nationwide. Its most popular content is news, but large audiences are also effectively reached through lifestyle articles. Iltalehti Plus, a paid service, complements Iltalehti’s varied content and provides subscribers with interesting, high-quality special articles on a daily basis.

For advertisers, Iltalehti offers a wide reach, a large and active audience and varied and interesting content, as well as effective and efficient advertising solutions, complemented by targeting options that help reach the desired audiences.



Weekly reach (digital + print)

2,8 million


Iltalehti print


Publication frequency

6 times per week

Readers per issue (print + replica)1

219 000

Weekly reach2

2,7 million

Share of mobile, of total traffic (mobile + tablet)4

over 80 %


Video starts per week5

more than 7 million


Prices and advertising solution

Material guidelines

1. KMT 2023
2. FIAM 2023 wk 34-37
3. Kantar Mind 2020
4. GA 6/2023
5. IL-TV GA 1/2023 ka.



News, topics, and tips on cars and motoring, tests and quizzes, test drive reviews, videos, and opinions.

Digital & technology

The latest news from the digital and game industries. The Digi section presents and tests new products and gives advice on how to use various digital services.


Hyvä olo wants to make women’s everyday lives better. The contents include fitness, diet, relationships, mind, and body.


Content on personal spending, saving, and consumption as well as overall management of personal finances.


Travel news, tips for Finnish people’s favourite destinations, and travel inspiration


Topical news, tips, and articles on parenting and family life, not forgetting pets. IL Perhe keeps you updated on current events and phenomena.


An abundant, quick, and entertaining food site featuring quick everyday meals and weekend specials, food trends, and topical food news.


Iltalehti’s Sää (Weather) section and the IL Paras Sää mobile app provide users weather forecast information from Foreca, the Finnish Meteorological Institute, and the Norwegian weather site​


Topical news, tips for healthy living and self-care, solutions to problems, and encouraging real-life stories that are easy to identify with​​ (Style)

The biggest fashion and beauty news site in Finland; fashion news, major trends, the most useful how-tos, and the most desired products


Iltalehti’s video content on various themes is published in the IL-TV section.


Trends, news, and topics about living and home decoration. Housekeeping tips, ideas for the garden, and news-like content on the housing market.

Source: Mind Consumer 2022

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