Iltalehti is a nationwide news media in and a versatile lifestyle media
Iltalehti
Iltalehti is a major Finnish news media that reaches Finns nationwide. Its most popular content is news, but large audiences are also effectively reached through lifestyle articles. Iltalehti Plus, a paid service, complements Iltalehti’s varied content and provides subscribers with interesting, high-quality special articles on a daily basis.
For advertisers, Iltalehti offers a wide reach, a large and active audience and varied and interesting content, as well as effective and efficient advertising solutions, complemented by targeting options that help reach the desired audiences.
Reach1
Iltalehti
Weekly reach (digital + print) | 2,8 million |
Iltalehti print | |
Publication frequency | 6 times per week |
Readers per issue (print + replica)1 | 203 000 |
Iltalehti.fi
Weekly reach2 | 2,7 million |
Share of mobile, of total traffic (mobile + tablet)3 | over 80 % |
Iltalehti Videos
Video starts per week4 | more than 7 million |
Prices and advertising solution
Sources:
1. KMT 2024
2. Mind Consumer jan-jun 2024
3. GA 6/2023
4. Iltalehti Videos GA Q2/2023 avg
Audiences
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Iltalehti.fi*
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Cars
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Digital & technology
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Front page
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Well-being
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Money
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Travel
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Family
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Pippuri (food)
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Weather
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Health
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Tyyli.com (Style)
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Sports
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News
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Entertainment
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Iltalehti Videos
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Print*
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Living
Cars
News, topics, and tips on cars and motoring, tests and quizzes, test drive reviews, videos, and opinions.
Digital & technology
The latest news from the digital and game industries. The Digi section presents and tests new products and gives advice on how to use various digital services.
Well-being
Hyvä olo wants to make women’s everyday lives better. The contents include fitness, diet, relationships, mind, and body.
Money
Content on personal spending, saving, and consumption as well as overall management of personal finances.
Travel
Travel news, tips for Finnish people’s favourite destinations, and travel inspiration
Family
Topical news, tips, and articles on parenting and family life, not forgetting pets. IL Perhe keeps you updated on current events and phenomena.
Food
An abundant, quick, and entertaining food site featuring quick everyday meals and weekend specials, food trends, and topical food news.
Weather
Iltalehti’s Sää (Weather) section and the IL Paras Sää mobile app provide users weather forecast information from Foreca, the Finnish Meteorological Institute, and the Norwegian weather site Yr.no.
Health
Topical news, tips for healthy living and self-care, solutions to problems, and encouraging real-life stories that are easy to identify with
Tyyli.com (Style)
The biggest fashion and beauty news site in Finland; fashion news, major trends, the most useful how-tos, and the most desired products
Iltalehti Videos
Iltalehti’s video content on various themes is published in the Iltalehti Videos section.
Living
Trends, news, and topics about living and home decoration. Housekeeping tips, ideas for the garden, and news-like content on the housing market.
Source: Mind Consumer 2022, *KMT 2024