Alma Housing
Reach home seekers in Finland’s leading housing media.
Etuovi.com and Vuokraovi.com have a comprehensive reach of home buyers – allowing you to use target groups and data to make your advertising even more effective.
Weekly reach
and
different visitors
/ week
Reaching the target groups of Alma Housing
is based on our popular services:
895 000 different visitors / week
16,5 million pageviews
261 000 different visitors / week
4,8 million pageviews
Source: FIAM 2023 week1-4
Alma housing marketplaces + media = leading trailblazer
Data
Unique information about the market, what is being searched, bought and read
Context
The most comprehensive solutions for all stages of the purchase path
Advertising solutions
The most creative and productive advertising solutions, with best reach
can be purchased with different methods (direct sales, programmatic purchasing, programmatic guaranteed).
We know what is searched and what is read
Housing services are part of the Alma network, which reaches
3,2 million
Finns each week
Source: FIAM 2023 (1-8)
Etuovi.com is apartment buyers‘ most used website
Where did you search or get information about the apartments for sale? Websites only.
Source: Etuovi.com Apartment buying and selling process survey 2021. All respondents, n=700/676.
Answers given spontaneously. The respondents have bought the apartment for their own use within 6 months
Etuovi.com and Vuokraovi.com reach the hottest buyers in the purchase funnel
• Home changers
• Decorators
• Renovators
• Dreamers
Share of the internet at different stages of the home buying process
Information gathering
88 %
search for information on the Internet
Familiarization
75 %
checked pictures, information, video/virtual presentations of the apartment online
Attending the showing
3 %
participated in the remote presentation of the purchased apartment
Loan negotiations
75 %
of borrowers held the negotiations remotely in a video meeting or by phone
Finalizing purchase
20 %
made transactions remotely, digitally
Alma Data
Website users are divided into segments based on their behavior. You can target behaviorally based interest segments and modeled demographic segments.
Alma offers targeting opportunities for most needs
Contextual and content targeting
Targeting around the contents of a certain topic, targeting with media selection or targeting different themes or sections.
Retargeting
Retargeting to those who have previously seen / clicked on the ad.
Technical targeting
E.g. time, browser and device targeting.
Geographical (GEO)
Based on GPS data in mobile, IP addresses in Desktop. Geo segments also available.
Data and Targeting
Purchase intent
Context (sections)
Marketplace search
Interests
Life situation
Demographic
Location
Weather
Retargeting
Reach your exact target group with the right media environment and the data connected to it – get your message more coverage and repetition with Alma’s media
Cooperation worthy of trust
High quality:
The data source is Alma’s own digital services, subscriber and registration information, and various surveys
Responsible:
Data is collected and processed taking into account the requirements of data protection regulations and user privacy.
Transparent:
We know where the data comes from and how it has been processed. We transparently disclose how our segments are formed and their population sizes.
Subject to continuous development:
Our Data Scientists and experts are constantly developing data modeling with modern machine learning methods.