Accelerating growth for individuals, businesses and society.

Purpose, vision and values

Purpose

Alma’s purpose is to accelerate responsible growth of individuals, businesses and society.

Through our media and digital services we increase people’s knowledge and understanding of the world. We are present in people’s lives in their important moments helping them to change homes, cars or workplace. We create wellfare to the whole society by being a responsible partner and encouraging companies towards growth.

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Vision

Alma Media is a leading European service and content revolution company, with a local heart.  

We believe that sustainable growth for business and society happens when every individual can make their best choices, when and where they matter the most.  

It is why we want to inspire human curiosity and choice – by creating the most preferred services that combine technology and content in the most locally meaningful and convenient way.  

We will succeed by understanding how and how fast consumer behavior, technology and use of data will change – and by anticipating the impact and opportunities this change will create for us.  

That is how we can always be at arm’s reach, as the first choice; when and where our customers want and need us to be. 

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Values

Our shared values guide all Alma Media employees’ actions and decision-making.

Open and diverse communication

Open and diverse communication is the foundation of trust, collaboration, and sustainable business. We foster a culture where ideas, perspectives, and voices can be expressed freely and respectfully.
We communicate transparently and constructively – both within Alma and with our customers and partners – valuing dialogue, listening, and mutual understanding. By embracing different viewpoints and encouraging open exchange, we strengthen our decisions, relationships, and impact.

Team play

Together we are more! Team play means sharing expertise and other resources between staff members, departments and units. A teamplayer provides a good example for others and gives others space to work. Good team play involves conversation and goal-setting, values the expertise of others and is meaningful for its participants.

Courage

We are bold in transformation. Courage describes the way work and direct resources to new areas. Our future is in our hands, but we listen the perspectives of all our stakeholders and open minded we pounce the new opportunities to leverage our core business operations.


Sustainability

In line with our purpose, we accelerate sustainable growth also through our sustainability actions. We strengthen our positive social impacts, develop the skills of our personnel and reduce the environmental impact of our operations.

For business customers, sustainability is particularly evident in reliable, transparent, and responsible services that help meet regulatory, responsibility expectations, and market requirements. For consumers and the public, sustainability is realised through reliable information dissemination, pluralistic journalism, and services that support responsible choices in everyday life, such as housing, driving, and job searching.

Read more about Alma’s sustainability.