Alma Media > Sustainable Alma Media > Governance


Alma Media adheres to the principles of ethical and transparent business management and does not accept unethical business practices from its employees or suppliers.  The company condemns corruption and bribery. The ethical principles are included in Alma Media’s Code of Conduct, which form the basis of the company’s responsible business operations and are part of the employee orientation. The Code of Conduct deals with compliance of laws and disclosure, conflicts of interest, gifts and the prohibition of bribery, as well as practices related to personnel, human rights and the environment. The guidance also includes regulatory reductions, among other things, the sections on data protection, anti-money laundering legislation and the prevention of tax evasion. It also emphasises the importance of diversity and permissiveness in the work community. 100% of Alma Media’s personnel in Finland and abroad have completed our revised Code of Conduct coaching by the end of 2022.

Subcontractors are also trained and informed about Alma Media’s code of ethics and the company’s sustainability program in supplier contracts. 73% of the company’s most significant subcontractors 73 per cent of the most significant subcontractors completed the company’s Code of Conduct training by the end of 2022.

Risk management will be continuously improved in the company by reviewing the risk profiles of Alma Media’s operating countries and if necessary, the communications will be improved and training organised in identified risk countries.

Our employees and all stakeholders have access to an anonymous Whistleblow channel through which they can report perceived abuses.  Alma Media’s Whistleblow team receives the notifications and reports on them to the Audit Committee of the Company’s Board of Directors. Actions contrary to the Code of Conduct lead to measures and, if necessary, termination of employment. The company reports annually whether there have been any incidents of business-related suspicions of breaches of ethical guidelines through the Whistleblow channel. Alma Media’s Group Management Team is responsible for the compliance, ethics and transparency of the business. The company’s corporate governance is described in more detail in the corporate governance statement.


80% of Alma Media’s revenue comes from digital sources. The company is developing its online services in a long-term approach to provide secure and diverse services for consumers and advertisers.

Managing User Data

In the core of our business is that users of digital services can trust their customer data to be stored, managed and used responsibly. User data is stored in security audited environments and the company complies with the obligations of the data protection regulation.

The safety of Alma’s digital services has been chosen as one of the main focus areas of our responsibility work. In Alma Media, the data of online service users is used only with the consent of the users and primarily to deliver the service ordered by the user, and also to improve the user experience and meet user expectations. Secondarily, users’ data is utilized, for example, to target relevant content and advertising based on the user’s interests and behavior.

Responsible advertising

In digital advertising, Alma Media is committed to IAB’s self-regulatory principles and uses a consent management solution that is in line with the Transparency & Consent Framework. To increase transparency, Alma’s consumer and business services use a consent management tool, the Consent Management Platform (CMP). The Group observes its legal obligation to safeguard the privacy of the users. Privacy policy and the use of data are described in the company’s data privacy description.

Aiming for zero serious security or privacy breaches

Our ongoing goal is that not a single serious breach of security or data protection will occur in the company’s online services. In the spring of 2022, the Russian invasion of Ukraine increased global political instability and the risk of data breaches. The most important media in Finland, including Alma Media, were targeted by data security breaches. However, serious, long-term service interruptions were avoided and the continuity of data security and data protection was ensured during 2022 as well.

Information security and data protection training for staff are part of proactive risk management activities. Several security audits implemented for commercial services, as well as new security controls introduced in the Service Development process, for vulnerability and software dependency management are also part of our proactive risk management. Alma Media also actively participates in the activities of the Media ISAC (Information Sharing and Analysis Centre) cybersecurity cooperation bodies.


Alma Media develops its responsibility in accordance with the legislation regulating corporate business and media. The development of corporate responsibility is guided by the company’s policies, guidelines and commitments together with guidelines of third parties critical to business.

Alma Media’s Board of Directors monitors the development of responsibility on a regular basis. The Board of Directors discusses the objectives of corporate responsibility and the action plan as part of the company’s strategy and the risk assesment and also when approving the company’s non-financial information statement. The company’s management team is responsible for leading the development of sustainability in relation to changing business environment. The Management Team is responsible for the company’s sustainability strategy, the implementation of targets for the business units and the Group’s joint operations. The practical implementation of the sustainability program is carried out by the management of the business units and the designated key personnel of the Group’s procurement, HR, legal dep and ICT. Alma Media’s Communications and Brand Director coordinates the progress of the sustainability program in the Group Management Team and supports business operations with the Group Communications Team in target positioning, implementation of projects and communication.


Alma Media’s risk management is described more extensively in the Report of the Board of Directors of the Company’s Annual Review. Alma Media’s risk management process also covers sustainability risks, the significance of which is assessed both financially and, among other things, based on the seriousness with which the realisation of the risk would damage the company’s reputation. In its stakeholder communications, the company provides transparent information on its sustainability risks and the challenges of developing corporate responsibility.