Alma Media > Investors > Financial information > Sensitivity analysis

Sensitivity Analysis

The table below explains how the changes, for example, in revenue and wage and salary costs impact on Alma Media’s profit before taxes.

Factor

Change (%)

Impact on EBIT (MEUR)

Revenue from classified businesses+1+1,0
Advertising revenue, media+1+0,5
Content revenue, media+1+0,5
Wages and salaries, average +1-1,0
Exchange rate (CZK)
+1+/-0,2
Average interest rate+1-2,0

Table updated 21 April 2021.

The impacts in euros of the changes referred in the table above are provided as gross values. The calculations are estimates and based on historical annual figures. For instance, a significant decline in the value of advertising leads to cost savings (as the production costs of newspapers decrease, among other things) and thus the impact in euros in the profit before taxes is not linear. These cost savings are not included in the said estimates.