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Kauppalehti Optio

Kauppalehti Optio covers events occurring in businesses and the economy, as well as grabs onto the development and well-being of organizations.

The magazine offers also sense stimuli, for instance, in regard to fashion, food, wines, travelling and literature. Providing an excellent advertising context backed by high journalistic standards.

Optio builds and maintains a strong image for brands and companies, while reaching the Finnish consumers with the most purchasing power. 

Reach and profiles

Date of Issue frequency 1 times / month
Decision maker readers / issue 51,000

One Optio issue reaches 91 000 readers

Readers spend more money in many product categories than an average consumer

Reader profiles


58 %


42 %

Management position

14 %



under 34 y.

13 %

35-54 y.

36 %

55-64 y.


65+ y.

27 %

Residential area

Uusimaa area

43 %

Other area in Finland

57 %


Source: KMT 2022

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