Ad bookings and material delivery
digimainonta(a)almamedia.fi, tel. +358 010 665 2991.
Display advertising materials must be delivered no later than three (3) working days before, special advertising solutions five (5) working days before and content marketing solutions two (2) weeks prior to the starting date of the campaign.
All materials and any tracking pixels must be HTTPS-compatible.
See the full version of Terms and Conditions here >>
Alma Talent additional terms of sale specifications
Please send the materials with following details:
- Name of the advertiser
- Campaign dates
- Target medium (website, ad placement)
- Campaign target URLs
When submitting materials by email, write the advertiser's name and the campaign dates in the subject field of your email.
Impression based campaigns
The amount of delivered impressions are being followed with the ad hosting program used by Alma Media. If the campaign gets under 95 % of the agreed impressions, the campaign is either continued until all the impressions are delivered or the missing impressions are compensated in the customer's next campaign.
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Ad sizes, display advertising
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Ad formats | Size, pixels | Size max. KB |
Giant Panorama | 980 x 400 px | 200 kb |
Mega Panorama | 980 x 600 px | 200 kb
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Giant MPU | 468 x 400 px | 100 kb |
Double Giant MPU | 468 x 600 px | 100 kb |
Skyscraper | 160 x 600 px | 100 kb |
MPU | 300 x 250 px | 100 kb |
Giant Banner | 728 x 90 px | 100 kb |
Digital Full Page Desktop | 468 x 672 px | 200 kb |
Digital Full Page Mobile | 300 x 431 | 100 kb |
Only in Kauppalehti.fi
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Ad formats | Size, pixels | Size max. KB |
Button (Front page and Stock section front page) | 300 x 300 px | 100 kb |
Button (Business Premises sections) | 240 x 200 px | 100 kb |
Tailored banner in the Stock section | 648 x 100 px | 100 kb |
File Format: GIF, JPG, PNG or third a party tag, Kauppalehti Market Place only GIF, JPG or PNG.
General guidelines for using video and sound
The ad can contain sound. The sound is being played with a 0.5 second lag, after the user takes their mouse on the ad and ends, once the user moves the mouse away from the ad. If the ad contains video with auto-play, the video must start without sound. The user must also be able to close the video.
We recommend advertisers to use the standardized video ad solutions of Alma Media. The guidelines for these formats can be found below. If the advertiser wish to use video in other ad formats, please note that the ad must fulfill the requirements for that specific ad spot.
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HTML5 materials
When delivering HTML5 materials, please ask for more information from digimainonta.almatalent(a)almamedia.fi
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Cross-device carousel
Giant Panorama
- Material: 5-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kt
- Pictures numbered according to desired order: 1.jpg, 2.jpg.
- Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.
- Demo: (desktop and tablet): http://www.iltalehti.fi/ilona/?ad=carousel3d
Rectangle
- Material: 3-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kt
- Pictures numbered according to desired order: 1.jpg, 2.jpg.
- Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.
Giant Rectangle
- Material: 3-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kt
- Pictures numbered according to desired order: 1.jpg, 2.jpg.
- Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.
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Video advertising
Giant video panorama: technical implementation by Alma Media
Alma Visuals produces giant video panorama. You will need to submit the following components:
- Wallpaper
- Video (MP4) max. 50MB
- Logo (can be included in the wallpaper)
- Other required graphic elements
- Link to a designated target page
The video can be scaled within the giant panorama according to your wishes. It can fill a part of or the entire 980x400 space. The video will autoplay without sound unless otherwise instructed. The video can be set to run in a continuous loop or it can end in a still image (980x400).
Technical data:
- Giant video panorama dimensions: 980x400
- Images: JPEG, GIF, or PNG
- Video width: 1280px and height 720px (the video will be scaled to fit the space)
- Graphic region: width 315px x height 400px
Examples:
Giant video panorama in which the video does not fill the entire 980x400 px space
Giant video panorama in which the video fills the entire 980x400 px space
Giant video panorama: technical implementation and hosting by the client
- The ad materials must be located on a server with sufficient capacity.
- The video file must include the MOOV atom at the beginning (progressive download).
- If the video includes an autoplay feature, the video must launch without sound.
- Note polite loading of the video.
- Giant video panorama dimensions: 980px x 400px
- Allowed kilobyte total: 80kt
- MP4, max. 3MB, max. 1 min., video codec H.264 and audio codec AAC.
- When making a booking, please notify us if the material does not work on a certain browser or operating system.
Instream Video
Video
- Format: mp4
- Codec: H.264
- Resolution: 640 x 360 px
- Bitrate: 2000 kbit/s
- Framerate: 24, 25, 30 FPS
- Duration: max. 20 seconds
Audio
- Codec: AAC-LC
- Channels: Stereo
- Data rate: 160 kbit/s
- Sample rate: 48 kHz
- The target URL needs to be submitted to Alma Talent
Guidelines for a video of 3rd party tag
Video
- Format: mp4
- Codec: H.264
- Resolution: 640 x 360 px
- Bitrate: 750 kbit/s
- Framerate: 24, 25, 30 FPS
- Duration: max. 20 seconds
- Moov-part in the beginning of the file
- (Fast Start / Progressive download)
Audio
- Codec: AAC-LC
- Channels: Stereo
- Data rate: 128 kbit/s
- Sample rate: 48 kHz
- The target URL needs to be submitted to Alma Talent
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Special Ad Solutions
Dominance = Giant Panorama + Skyscraper + Double Giant Box
Wallpaper
Wallpaper, general guidelines:
- Wallpaper consists of the following elements: wallpaper, giant panorama and target url
- If the wallpaper is clickable, it should contain a call-of-action for the user
- The advertisement's key message or call-of-action should be implemented in the giant panorama
- The size of the wallpaper is 1600 x 1200 px
- The size of giant panorama is 980 x 400 px
- The creative should be subtle and it needs to be approved by Alma Talent at least five (5) days prior to the launch date of the campaign. Alma Talent reserves the right to ask for modifications on the creative.
- Dynamic wallpaper is locked around the content area, so that the wallpaper is being shown all the time when browsing through the site.
- The wallpaper can also be attached to the giant panorama creative, so that when browsing through the site the wallpaper follows the scrolling.
Tips for creative design:
The key message of the ad or prompt should be placed in the giant panorama on the link. The core message, a message of support should be placed at the top of the wallpaper near the edge of the content, as on the smaller screens part of the wallpaper can be hidden away. Please note that depending on the size of the users screen the visibility varies. In smaller screens some or most of the content won't be visible. For therefore we recommend using a repeating image in the wallpaper's design. On mobile devices the wallpaper and giant panorama sold together with the wallpaper do not appear at all. Wide billboards are not displayed in connection with the wallpaper, so billboards used by the state are available. We do not recommend leaving a white area in the middle of the wallpaper.
Advertisement material | Wallpaper | Giant panorama
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Size (in pixels)
| 1600 x 1200 px
| 980 x 400 px
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Size (max. kt)
| 300 kb
| 100 kb
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File format
| GIF, JPG, PNG, HTML5-zip or 3rd party tag | GIF, JPG, PNG, HTML5-zip or 3rd party tag |
Wallpaper instructions for Kauppalehti
- Wallpaper size is 1600 x 1200 px
- On the front page and news sections wallpaper is shown 215 px on both sides of the content. // 200 px on campaigns starting October 10th 2018 or later.
- On other sections of the site (e.g. pörssi) the wallpaper is shown 302 px on both sides of the content. Thus, for ROS-campaigns that are shown through the Kauppalehti.fi site, both sizes of the creative material need to be delivered for publishing. // This instruction can be ignored on campaigns starting October 10th 2018 or later.
Wallpaper instructions for Arvopaperi
- Wallpaper size is 1600 x 1200 px
- Wallpaper is shown 200 px on both sides of the content
- The space reserved for giant panorama starts 30 px from the top
Wallpaper instructions for Uusi Suomi, Talouselämä, Tekniikka&Talous, Tivi, Markkinoin&Mainonta and Mikrobitti
- Wallpaper size is 1600 x 1200 px
- Ask more detailed instructions from media sales department
Giant video panorama + wallpaper instructions
- Of the campaign creative materials both wallpaper and giant panorama can be video materials. If only the giant panorama is a video material, the wallpaper is a static image.
- Wallpaper / wallpaper video size:
- 1600 x 1200 px (whole wallpaper area)
- Video size max. 20 mb, recommended length 10-30 sec.
- Video will be set on loop, which is recommended to be noted while editing the creative material.
- A pause / play button can be implemented in the creative material, so the user can pause or restart the video.
- Giant panorama ad size:
- 980 x 400 px (giant panorama area)
- Graphic elements (such as a logo or text) can be placed on the wallpaper in *png format. The video is then shown underneath the graphics.
Advertisement material
| Wallpaper | Giant panorama
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Size in pixels
| 1600 x 1200 px
| 980 x 400 px
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Material size for (possible) image creative (max. kt) | 300 kb
| 80 kb
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File format for (possible) image creative | GIF, JPG, PNG | GIF, JPG, PNG |
Video recommended length | 10-30 sec.
| 10-30 sec.
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Video size (max. mb)
| 20 mb
| 20 mb
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Video file format | .mp4, .mov or avi | .mp4, .mov or avi |
Quick Link
A Quick Link ad includes three parts: heading, a short ad-text and an URL. A company logo can also be included in the Quick Link.
Maximum character counts:
- Heading: max. 20 characters
- Ad-text: max. 50 characters
- The shown www-address: max. 20 characters.
Logo: size 145 x 40 px, max 15 kb, formats: GIF, JPEG, PNG
The heading is bolded in the ad. The copy-text below the heading cannot include any effects, such as bolding or highlighting. The URL is shown below the copy text and the possible logo is being placed above the heading.
In addition, a target address for directing clicks on the link is required. The target URL may be the same as the web address shown in the ad. The character count of the target URL is not limited. The ad copy is wrapped automatically.
Discussion Board Takeover
Discussion Board Takeover includes the following ad spots:
- Panorama: 980 x 120 px, max. 40 kb.
- Skyscraper: 160 x 600 px, max. 40 kb.
- Text-link: One sentence that can be fit on a single short row + target address (to which the link the text-link directs)
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Newsletter
Box 300 x 300 px. Only static jpg or gif (3rd party tags are not applicable to the newsletter), max 40 kb.
The material can be changed once. One material per campaign.
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Studio
The pictures for Studio articles must be in JPG-format.
Blogs
Ask for more detailed information from your contact person or from Alma Talent media sales or myynnintuki.almatalent(a)almamedia.fi
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Tablet Advertising
Interstitial
Interstitial is a full page ad format, which is shown in between the content pages of Kauppalehti and Optio e-papers
- Ad sizes: vertical version 1,536 x 2,008 px, horizontal version 2,048 x 1,496 px
- The combined maximum size of the images is 5 MB
- Both, vertical and horizontal versions of the ad material are required
- File format: PNG or JPG with good quality
Rich Media Interstitial
For more information on the Rich Media solutions, please contact myynnintuki.almatalent(a)almamedia.fi
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Multichannel advertising solutions
Multichannel advertising instructions