Material Guidelines, Alma Talent

Print Advertising

Ad bookings and material delivery

printtimainonta.almatalent(a)almamedia.fi, tel. + 358 10 665 8130 (Mon-Fri 8:30–16:30)

Terms and Conditions

Alma Talent additional terms of sale specifications

Alma Talent instructions regarding advertorials

Magazines

Arvoasunto, Arvopaperi, Fakta, Kauppalehti Optio, Metallitekniikka, Mikrobitti, Talouselämä and Tivi. Pictures and graphics should be high resolution CMYK pictures (300 dpi) as EPS, JPG or TIFF file types.

Tabloids

Kauppalehti, Markkinointi&Mainonta, Mediuutiset and Tekniikka&Talous. Pictures and graphics should be high resolution CMYK pictures (220 dpi) as EPS, JPG or TIFF file types.

File format

Materials must be submitted in print-ready PDF files, at least version Acrobat 5 (PDF1.4). Images are recommended to be delivered in CMYK format, graphics and logos in CMYK color model. None of the following elements: RGB or Index colors, ICC profiles, OPI-links e.g. Materials will be archived for maximum period of three months.

Please note! Ads printed in Magazines and Markkinointi&Mainonta: bleed 5mm and corner marks. Inner marginal recommendation 10mm.

Fonts

Fonts must be embedded in the PDF file.

Typefaces to be used

We recommend the use of Adobe’s typeface trimmings. TrueType trimmings cannot be used. The texts should be converted to paths, if possible. We do not recommend font sizes under 12 points in the Tabloid magazines.

Separation recommendations

Newspaper alleviation must be noted in the construction of the material. Total color coverage 240 %. Dot spread in middle tones 22 %. Profile to be used e.g. ISOnewspaper26v4. Dot value in Kauppalehti 3-90 %.

Grayscale

Cyan                  Magenta         Yellow

20 %                  14 %                   14 %

30 %                   22 %                  22 %

40 %                  30 %                  30 %

50 %                  40 %                  40 %

Deried density (+0,1):

Cyan                  Magenta         Yellow              Black

0.85                    0.85                    0.85                    1.10

We recommend 75 % achromatic (GCR) separation.

Maxim black at least 85 %, already beginning at the light tones. (Black begins, when Cyan is 5%)

We do not recommend the use of 4 black colors or the use of negatexts or elements with too small fonts because of the alignment variation of the used printing method.

We reserve the right to change color concentration to suit better with the printing process.

Ad prepress and layout, Kauppalehti, Tekniikka&Talous and Markkinointi&Mainonta

Ahaa Sivunvalmistus Oy, tel. +358 3 357 1100

Page production, other magazines and tabloids

Faktor Oy, Alvar Aallon katu 3C, 00100 Helsinki

Contacts, Faktor

Toni Piipponen, tel. +358 44 788 3899

Simo Winqvist, tel. +358 400 883 326

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Technical Information

Magazine
Talouselämä
Tekniikka&Talous
Kauppalehti
Kauppalehti Optio
Magazine size
205×265 mm
280×400 mm
280×400 mm
217×280 mm
Printing area
205×265 mm
253×365 mm
280×400 mm
217×280 mm
No. of columns
4
5
3, 5 and 6
 
Printing method
Offset
Newspaper
offset rotation
Offset rotation
Offset rotation
Screen frequency
60 lines/cm
40 lines/cm
60 lines/cm
70 lines/cm
Resolution
300 dpi
200-300 dpi
220 dpi
350 dpi
Printing paper
Cover: Novapress
115g/m2 or equivalent. Inner pages: UPM Satin 54g/m2 or equivalent.
Newsprint paper
52 g/m2 or equivalent. Brightness 72.
Newsprint paper
48,8 g/m2 or equivalent. Brightness 68.
Cover: Galerie Art 150 g/m2. Inner pages: Galerie Brite 65 g/m2
Binding
stapled
stapled
stapled
perfect bound
Print house
PunaMusta Oy
Kaapelikatu 1
33330 Tampere
Alma Manu Oy
Patamäenkatu 9
33900 Tampere
Alma Manu Oy 
Patamäenkatu 9 
33900 Tampere
PunaMusta Oy 
Kosti Aaltosen tie 9 
80140 Joensuu
     
Magazine
Tivi
Mikrobitti
Arvopaperi and Arvoasunto
Markkinointi&
Mainonta
Magazine size
217×280 mm
205×275 mm
205×275 mm
260×370 mm
Printing area
217×280 mm
205x275 mm
205×275 mm
260×370 mm
No. of columns
4
3
4
5
Printing method
Offset
Offset
Heatset/Offset
Newspaper
offset rotation
Screen frequency
78 lines/cm
60 lines/cm
78 lines/cm
40 lines/cm
Resolution
300 dpi
300 dpi
300 dpi
200 dpi
Printing paper
Cover: Galerie Art Gloss 130 g/m2 or equivalent. Inner pages: Star Silk 75 g/m2 or equivalent.
Cover: Galerie Art Gloss 200g/m2 or equivalent. Inner pages: MyBrite Silk
80 g/m2 or equivalent.
Cover: Galerie Art Gloss 200 g/m2 or equivalent. Inner pages: Galerie Silk 80 g/m2 or equivalent.
Newsprint paper
 55 g/m2 or equivalent. Brightness 80.
Binding
perfect bound
perfect bound
perfect bound
stapled
Print house
PunaMusta Oy
Kosti Aaltosen tie 9
80140 Joensuu
PunaMusta Oy
Kosti Aaltosen tie 9
80140 Joensuu
PunaMusta Oy
Kosti Aaltosen tie 9
80140 Joensuu
Alma Manu Oy
Patamäenkatu 9
33900 Tampere
     
Magazine
Mediuutiset
Fakta
Metallitekniikka
Tekniikan Historia
Magazine size
280×400 mm
217×280 mm
210×297 mm
217×280 mm
Printing area
253×368 mm
217×280 mm
210×297 mm
217×280 mm
No. of columns
5
3–4
4
4
Printing method
Newspaper
offset rotation
Heatset Web Offset
Offset
Offset
Screen frequency
40 lines/cm
78 lines/cm
78 lines/cm
78 lines/cm
Resolution
200 dpi
300 dpi
300 dpi
300 dpi
Printing paper
Newsprint paper
52 g/m2 or equivalent. Brightness 72.
Cover: Galerie Art Gloss 200 g/m2 or equivalent. Inner pages: Novapress Silk 80 g/m2 or equivalent.
Cover: Galerie Art Gloss 130 g/m2 or equivalent. Inner pages: Star Silk 75 g/m2 or equivalent.
Cover: Galerie Art Gloss 200 g/m2 or equivalent. Inner pages: Galerie Silk
80 g/m2 or equivalent.
Binding
stapled
perfect bound
stapled
stapled
Print house
Alma Manu Oy 
Patamäenkatu 9 
33900 Tampere
ForssaPrint Oy
Esko Aaltosen katu 2
30100 Forssa
ForssaPrint Oy
Esko Aaltosen katu 2
30100 Forssa
ForssaPrint Oy
Esko Aaltosen katu 2
30100 Forssa

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Multichannel Front Page in Kauppalehti

Multichannel Front Page

 

Digital Advertising

Ad bookings and material delivery

digimainonta(a)almamedia.fi, tel. +358 010 665 2991.

Display advertising materials must be delivered no later than three (3) working days before, special advertising solutions five (5) working days before and content marketing solutions two (2) weeks prior to the starting date of the campaign.

All materials and any tracking pixels must be HTTPS-compatible.

See the full version of Terms and Conditions here >>

Alma Talent additional terms of sale specifications

Please send the materials with following details:

  1. Name of the advertiser
  2. Campaign dates
  3. Target medium (website, ad placement)
  4. Campaign target URLs

When submitting materials by email, write the advertiser's name and the campaign dates in the subject field of your email.

Impression based campaigns

The amount of delivered impressions are being followed with the Ad hosting program used by Alma Media. If the campaign gets under 95 % of the agreed impressions, the campaign is either continued until all the impressions are delivered or the missing impressions are compensated in the customer's next campaign.

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Ad sizes, display advertising

Ad formats

Size, pixels

Size max. KB

Giant Panorama

980 x 400 px 

80 kb

Panorama 

980 x 120 px or 980 x 160 px 

40 kb

Giant MPU

468 x 400 px

40 kb

Double Giant MPU

468 x 600 px 

60 kb

Skyscraper

160 x 600 px 

40 kb

MPU

300 x 250 px 

40 kb

Giant Banner

728 x 90 px 

30 kb

Billboard

140 x 350 px or 160 x 350 px 

40 kt 

Only in Kauppalehti.fi

Ad formats

Size, pixels

Size max. KB

 

Button (News section)

170 x 250 px 

20 kb

Button (Stock and Companies sections)

160 x 200 px 

20 kb

Button (Business Premises sections)

240 x 200 px 

20 kb

Mega Panorama

980 x 600 px 

120 kb

Tailored banner in the Stock section

648 x 100 px 

40 kb

File Format: GIF, JPG, PNG or third a party tag, Kauppalehti Market Place only GIF, JPG or PNG.

Please note! HTML5 ad materials from a third party tag cannot be utilized for campaigns targeted via the Almascope tool. You can find the instruction for HTML5 materials below.

General guidelines for using video and sound

The ad can contain sound. The sound is being played with a 0.5 second lag, after the user takes their mouse on the ad and ends, once the user moves the mouse away from the ad. If the ad contains video with auto-play, the video must start without sound. The user must also be able to close the video.

We recommend advertisers to use the standardized video ad solutions of Alma Media. The guidelines for these formats can be found below. If the advertiser wish to use video in other ad formats, please note that the ad must fulfill the requirements for that specific ad spot. 

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HTML5 materials

When delivering HTML5 materials, please ask for more information from digimainonta.almatalent(a)almamedia.fi

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Cross-device carousel

Parade

  • Material: 5-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kt
  • Pictures numbered according to desired order: 1.jpg, 2.jpg.
  • Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.
  • Demo: (desktop and tablet): http://www.iltalehti.fi/ilona/?ad=carousel3d

Rectangle

  • Material: 3-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kt
  • Pictures numbered according to desired order: 1.jpg, 2.jpg.
  • Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.

Giant Rectangle

  • Material: 3-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kt
  • Pictures numbered according to desired order: 1.jpg, 2.jpg.
  • Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.

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Video advertising

Giant Video Panorama

When Alma is making the technical execution for the ad and hosting it

  • Alma offers the Giant Video Panorama as a ready-made-solutions. The package includes hosting the video, compiling the parts of the ad together and converting the video in the correct format.
  • The Giant Video Panorama includes the following parts:
    • The background image
    • The starting screen image, by clicking on it, the user starts the video
    • The video
    • The image shown after the video (not mandatory, but highly recommended)
  • The video will be placed on the right side of the Giant Panorama. See the format here
  • The information regarding the interaction with the video will be presented in the campaign report (play, pause, ended)
  • Upon request, we can add impression tracking, click tracing and an awareness study to the Giant Video Panorama
  • The background image and the image shown after the video can be directed to separate addresses
  • See an example here

Technical details

  • Ad size: 980 x 400 px
    • File format: JPEG, GIF or PNG
    • The background image: 980 x 400 px
    • The starting screen image: 640 x 360 px (a play-button will automatically be placed on the starting screen)
    • The image shown after the video: 640 x 360 px
    • The combined maximum size for the images: 80 kb
  • The video can be in nearly any downloadable or stream video (not a Youtube link). E.g. commercial films are suitable.

Video

  • Size: 640 x 360 px
  • MP4, maximum size 3 MB, maximum duration 1 minute, Video Codec H.264 and Audio Codec AAC
  • Alma Talent will convert the video into the correct format if necessary

Materials for submission

  • The advertiser submits the video, the background image, the image shown after the video and information on whether the background should be clickable (+ target URL)
  • Alma Talent offers the service to host the video

General functionality

  • The video cannot be made clickable (the background image and the image shown after the video can be made clickable, and direct to separate addresses if necessary)
  • The Video Giant Panorama does not work in the OSX operating system with Firefox browser.
  • The buttons on the video player have a different appearance on different browsers

Giant Video Panorama

When the advertiser does the ad material and hosts the video

  • The ad material must be placed on a server which can support the traffic of Alma Talent websites
  • The video-file must include a moov-section in the beginning of the file (progressive download)
  • If the video has auto-play implemented, the video must start without sound
  • Ad size: 980 x 400 px
  • The combined size of the images in the ad: 80 kb
  • MP4, max. 3 MB, max. 1 min, Video Codec H.264 and Audio Codec AAC
  • If the ad material does not function on some operating systems or browsers, please mention this when making the booking

Mega Video Panorama

When Alma is making the technical execution for the ad and hosting it

Alma offers the Mega Video Panorama as a ready-made-solutions. The package includes hosting the video, compiling the parts of the ad together and converting the video in the correct format.

  • The Mega Video Panorama includes the following parts:
    • The background image
    • The starting screen image, by clicking on it, the user starts the video
    • The video
    • The image shown after the video (not mandatory, but highly recommended)
  • The video will be placed in the middle of the Mega Panorama. See the format here
  • The information regarding the interaction with the video will be presented in the campaign report (play, pause, ended)
  • Upon request, we can add impression tracking, click tracing and an awareness study to the Mega Video Panorama
  • The background image and the image shown after the video can be directed to separate addresses

Technical instructions

  • Ad size: 980 x 600 px
  • File format: JPEG, GIF or PNG:
  • The background image: 980 x 600 px
  • The starting screen image: 640 x 360 px (a play-button will automatically be placed on the starting screen)
  • The image shown after the video: 640 x 360 px
  • The combined maximum size for the images: 80 kb
  • The video can be nearly any downloadable or stream-video (not a Youtube link). For instance commercial films are suitable.

Video

  • Size: 640 x 360 px
  • MP4, maximum size 3 MB, maximum duration 1 minute, Video Codec H.264 and Audio Codec AAC
  • Alma Talent will convert the video into the correct format if necessary

Materials for submission

  • The advertiser submits the video, the background image, the image shown after the video and information on whether the background should be clickable (+ target URL)
  • Alma Talent offers the service to host the video

General functionality

  • The video cannot be made clickable (the background image and the image shown after the video can be made clickable, and direct to separate addresses if necessary)
  • The Video Giant Panorama does not work in the OSX operating system with Firefox browser.
  • The buttons on the video player have a different appearance on different browsers

Mega Video Panorama

When the advertiser does the ad material and hosts the video

  • The ad material must be placed on a server which can support the traffic of Alma Talent websites
  • The video-file must include a moov-section in the beginning of the file (progressive download)
  • If the video has auto-play implemented, the video must start without sound
  • The size of the ad: 980 x 600 px
  • The combined size of the images in the ad: 120 kb
  • MP4, max. 3 MB, max. 1 min, Video Codec H.264 and Audio Codec AAC
  • If the ad material does not function on some operating systems or browsers, please mention this when making the booking

Instream Video

Video

  • Format: mp4
  • Codec: H.264
  • Resolution: 640 x 360 px
  • Bitrate: 2000 kbit/s
  • Framerate: 24, 25, 30 FPS
  • Duration: max. 20 seconds

Audio

  • Codec: AAC-LC
  • Channels: Stereo
  • Data rate: 160 kbit/s
  • Sample rate: 48 kHz
  • The target URL needs to be submitted to Alma Talent

Guidelines for a video of 3rd party tag

Video

  • Format: mp4
  • Codec: H.264
  • Resolution: 640 x 360 px
  • Bitrate: 750 kbit/s
  • Framerate: 24, 25, 30 FPS
  • Duration: max. 20 seconds
  • Moov-part in the beginning of the file
  • (Fast Start / Progressive download)

Audio

  • Codec: AAC-LC
  • Channels: Stereo
  • Data rate: 128 kbit/s
  • Sample rate: 48 kHz
  • The target URL needs to be submitted to Alma Talent

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Special Ad Solutions

Dominance = Giant Panorama + Skyscraper + Double Giant Box

Wallpaper

  • The size of the wallpaper is 1,600 x 1,200 px. Two versions of the wallpaper are needed for different sections.
  • News-section: width of the news content area is 1,170 px and wallpaper is shown 215 px on the left side and 215 px on the right side. See an example here.
  • In the other sections of the site (e.g. Stock): width of the content area is 996 px and wallpaper is shown on the left side 302 px and on the right side 302 px. See an example here.
  • Both materials need to be delivered for ROS-campaigns, which are shown throughout the Kauppalehti.fi-site.

Wallpaper is always being sold as a package: Wallpaper + Giant Panorama or Wallpaper + Panorama.

Technical instructions for Wallpaper

  • Dimensions: 1,600 x 1,200 px
  • Size: 300 kb max

Format: GIF, JPG, PNG, HTML5-zip (see also HTML5 instructions) or third party tag.

Giant Panorama

  • Dimensions: 980 x 400 px
  • Size: 80 kb

Panorama

  • Dimensions: 980 x 120 px or 980 x 160 px
  • Size: 40 kb

We do not recommend to leave a blank space in the middle of the wallpaper. In JPG format this does not really decrease the size of the file.

Dynamic wallpaper is locked around the content area, so that the wallpaper is being shown all the time when browsing through the site (the wallpaper is not repeated). Adding a background color around the wallpaper is possible. In such case, please add to your material submission e-mail the hex-code of the background color (eg. #ffffff).

The core message or call-to-action should be included in the panorama/giant panorama. The possible supporting message should be located in the upper part of the wallpaper, close to the news content area. This is due to the fact that on some smaller screens, the side of the wallpaper might not show at all or it is being displayed only partly.

A dynamic, clickable wallpaper should contain a call-to-action, which guides the user to click. The creative should be subtle and it needs to be approved by Alma Talent at least five (5) days prior to the launch date of the campaign. Alma Talent reserves the right to ask for modifications on the creative.

Quick Link

A Quick Link ad includes three parts: heading, a short ad-text and an URL. A company logo can also be included in the Quick Link.

Maximum character counts:

  • Heading: max. 20 characters
  • Ad-text: max. 50 characters
  • The shown www-address: max. 20 characters.

Logo: size 145 x 40 px, max 15 kb, formats: GIF, JPEG, PNG

The heading is bolded in the ad. The copy-text below the heading cannot include any effects, such as bolding or highlighting. The URL is shown below the copy text and the possible logo is being placed above the heading.

In addition, a target address for directing clicks on the link is required. The target URL may be the same as the web address shown in the ad. The character count of the target URL is not limited. The ad copy is wrapped automatically.

Discussion Board Takeover

Discussion Board Takeover includes the following ad spots:

  1. Panorama: 980 x 120 px, max. 40 kb.
  2. Skyscraper: 160 x 600 px, max. 40 kb.
  3. Text-link: One sentence that can be fit on a single short row + target address (to which the link the text-link directs)

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Newsletter

Box 300 x 300 px. Only static jpg or gif (3rd party tags are not applicable to the newsletter), max 40 kb.

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Studio

The pictures for Studio articles must be in JPG-format.

Blogs

Ask for more detailed information from your contact person or from Alma Talent Media Sales or myynnintuki.almatalent(a)almamedia.fi

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Tablet Advertising

Interstitial

Interstitial is a full page ad format, which is shown in between the content pages of Kauppalehti and Optio e-papers

  • Ad sizes:  vertical version 1,536 x 2,008 px, horizontal version 2,048 x 1,496 px
  • The combined maximum size of the images is 5 MB
  • Both, vertical and horizontal versions of the ad material are required
  • File format: PNG or JPG with good quality

Rich Media Interstitial

For more information on the Rich Media solutions, please contact myynnintuki.almatalent(a)almamedia.fi

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Multichannel Front Page in Kauppalehti

Multichannel Front Page

 

 

 


Mobile Advertising

Ad bookings and material delivery

digimainonta(a)almamedia.fi, tel. +358 10 665 2991.

Mobile advertising materials must be delivered no later than three (3) working days before, special advertising solutions five (5) working days prior to the starting date of the campaign.

All materials and any tracking pixels must be HTTPS-compatible.

See the full version of Terms and Conditions here >>

Please send the materials with following details:

  1. Name of the advertiser
  2. Campaign dates
  3. Target medium (website, ad placement)
  4. Campaign target URLs

When submitting materials by email, write the advertiser's name and the campaign dates in the subject field of your email.

Impression based campaigns

The amount of delivered impressions are being followed with the ad hosting program used by Alma Media. If the campaign gets under 95 % of the agreed impressions, the campaign is either continued until all the impressions are delivered or the missing impressions are compensated in the customer's next campaign.

__________________________________________________

Mobile Panorama

Mobile Panorama is suitable for all three ad spots in mobile: 1st, 2nd and 3rd

  • First spot: before the news content
  • Second spot: after the 3rd article
  • Third spot: after the 9th article (only kauppalehti.fi)

Technical Instructions

  • Ad size: 600x600 px (ad material coming from a 3rd party tag must be 300x300 px)
  • File format: PNG, JPEG, GIF or A-GIF, max. 60 kb.
  • One of the following features can be applied to the ad (Alma Talent will add the feature upon request):
    • A link to a web- or mobilesite
    • A link to a video
    • A link to an appstore
    • A link to make a phone call (does not work in Windows phones)
    • A link to save the contact information
    • A link to send an SMS
    • A link to a passbook-coupon (click-to-calendar, click-to-call, click-to-sms, click-to-video, click-to-appstore, click-to-contact, online-video)

If the material uses document.write, a back-up version without document.write must be submitted to Kauppalehti. Back-up version will be used for the browser version of Kauppalehti Mobile.

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Rich Media

The Rich Media solutions for mobile function on iOS and Android phones as well as on some version of Windows phones. The advertisements are targeted to be shown only on devices with full functioning. All Rich Media solutions can be places on any of the ad placements (excluding interstitial).

See the examples of the ad formats >>

Please note! The mobile Rich Media materials cannot utilize document.write. If the material uses document.write, a back-up version without document.write must be submitted to Kauppalehti. Back-up version will be used for the browser version of Kauppalehti Mobile.

Technical Instructions for Mobile Rich Media Solutions

3D Swipe Cube

  • A horizontally spinning cube, with 3-5 pages as the sides of the cube
  • The cube spins once automatically, after which the user can spin the cube manually by swiping on the screen
  • The cube can have separate links on each side, click-to-call, click-to-SMS, click-to-video, click-to-store, online video, Facebook, Twitter or Google+ 'like'-button
  • The ad can also be produced as a general swipe cube where the cube will not spin by itself and the swiping must be done manually.

Technical Instructions

  • Ad size: 600x600 px (material coming from a 3rd party tag must be in size 300x300 px)
  • Maximum size of one image: 60 kb
  • File format: PNG, JPEG or GIF
  • The advertiser delivers all the links and/or other material wanted for the ad
  • Links: each page can have their own links or all the sides of the cube can be directed to the same address
  • Alma Talent creates the ad from the material delivered by the advertiser, without additional costs

Half 3D Swipe Cube

  • Ad format, where half of the banner is a static image and the other half is a spinning cube
  • Works well in a situation, where the advertiser wishes to present different products and simultaneously keep the contact information visible

Technical Instructions

  • A background image of 600 x 600 px, with bottom half empty
  • 3-5 images of 600 x 300 px for the spinning part of the cube
  • File format: JPG, PNG or GIF
  • Maximum size of one image: 60 kb
  • Links: each page can have their own links or all the sides of the cube can be directed to the same address

Image-video-image

  • A video ad, where the video will open filling the whole screen by clicking the banner
  • When the user exits the video, another banner is shown, through which the user can access the landing page

Technical Instructions

  • Image material: Two images of 600x600 px (ad material coming from a 3rd party tag must be 300x300 px)
  • Maximum size for one image: 60 kb
  • File format: JPG, PNG or GIF
  • Video material: MP4 (Codec H.264, Audio codec AAC, the resolution of the video 640 x 360)
  • Maximu size of the video is 3 MB and maximum duration 1 minute
  • The first screen cannot be black
  • Links: URL for the site or target to which the user is being directed after clicking the ad

Mobile Video Panorama

  • A part of the banner is reserved for the video and part of the banner can have text and a link to a landing page
  • The video starts playing when the user clicks the video

Technical Instructions

  • Image material: An image of 600x600 px, with a 600x338 px blank space reserved for the video
  • File format: PNG, JPEG or GIF
  • The background image in the video should be the same size as the space reserved for the video
  • Video material: MP4 (Codec H.264, Audio codec AAC, the resolution of the video 640x360
  • Maximum size of the video is 3 MB and the maximum duration 1 minute
  • The first screen cannot be black
  • Please note that materials sent by tags cannot be shown in iPhones due to Apple's own adjustments.

Easyvideo

  • A video ad which is built for the advertiser
  • Half of the ad is video and half is a static image
  • Video starts automatically and the sound can be set on by clicking
  • The static part of the ad can be linked to a landing page
  • The ad is not shown on Windows-phones

Technical Instructions

  • Video: MP4 (Codec H.264, Audio codec AAC, video resolution 640 x 360 px)
  • Size of the video: maximum 10 MB, no limitations for the duration of the video
  • The first screen should not be black
  • Ad size: 300 x 250 px
  • Logo: height max. 50 px and width max 80 px
  • Size of the logo-image: max 20 kb
  • Format: PNG
  • Slogan (call-to-action): max. 60 characters
  • Background color: #000000
  • Link: The target where the user is being directed when clicking the ad

Store Locator

  • A click on the banner opens a view of a map showing the nearest store for the user
  • The user can navigate to the store, call the advertiser or click to a mobile-site

Technical Instructions

  • Image material: 600x600 px image, maximum file size 60 kb
  • File format: PNG, JPEG or GIF
  • The information for the stores needs to be filled in an Excel-file
  • In addition the advertisers needs to submit the names and addresses for all the stores located in the map
  • The colors of the elements in the map can be modified
  • Alma Talent creates the advertisement of the material submitted by the advertiser, without additional costs

Guide for listing the stores:

  • Required information: name of the store, address, zip-code and city
  • Optional information: latitude and longitude coordinates, phone number, e-mail address and website
  • Custom information: additional information such as opening hours, special offers etc.

Calendar ad

  • By clicking the banner, a calendar notification opens up, which the user can then save on their phone

Technical Instructions

  • Image of 600 x 600 px (ad material coming from a 3rd party tag must be 300 x 300 px)
  • Maximum size 60 kb
  • File format: JPG, PNG or GIF

The advertiser submits the material for which the calendar notification should be applied to (see Mobile Panorama or 3D Swipe Cube) and the information for the calendar notification:

  • The headline
  • The text content
  • The beginning and ending times for the event
  • The notification time, e.g. half an hour prior to the event

Scratch Surface

  • An ad, where the user can “scratch” (= wipe) the surface of the ad
  • The surface can be e.g. rain, ice, dirt, scratch lottery ticket etc. The clickable ad will be place underneath the scratchable surface

Technical Instructions

  • Two images of 600 x 600 px. The other image should be the one to be scratched and the other one the banner ad underneath
  • Format: PNG, JPG or GIF
  • The scratchable image should have a clear call-to-action to scratch the surface
  • Links: the target to which the user is being directed after clicking the ad underneath

Interstitial

  • Interstitial is a full page ad, shown in between the content pages
  • The ad can be shown on Android and iOS apps as well as in the app.kauppalehti.fi news feed
  • The ad cannot be shown in the Windows-app.
  • In the iOS app the swiping happens vertically, in the Android app as well as in browser version horizontally
  • Impression amounts cannot be estimated before the completion of the campaign

Technical Instructions

  • Ad sizes: 300 x 440 px and 600 x 880 px (iOS app)
  • The ad can have a link to the mobile-site of the advertiser
  • File format: PNG, JPEG or GIF
  • Maximum size: 60 kb