Ad bookings and material delivery

printtimainonta.almatalent(a)almamedia.fi, tel. + 358 10 665 8130 (Mon-Fri 8:30–16:30)

Terms and Conditions

Alma Talent additional terms of sale specifications

Alma Talent instructions regarding advertorials

Magazines

Arvopaperi, Kauppalehti Fakta, Kauppalehti Optio, Metallitekniikka, Mikrobitti, Talouselämä and Tivi. Pictures and graphics should be high resolution CMYK pictures (300 dpi) as EPS, JPG or TIFF file types.

Tabloids

Kauppalehti, Markkinointi&Mainonta, Mediuutiset and Tekniikka&Talous. Pictures and graphics should be high resolution CMYK pictures (220 dpi) as EPS, JPG or TIFF file types.

File format

Materials must be submitted in print-ready PDF files, at least version Acrobat 5 (PDF1.4). Images are recommended to be delivered in CMYK format, graphics and logos in CMYK color model. None of the following elements: RGB or Index colors, ICC profiles, OPI-links e.g. Materials will be archived for maximum period of three months.

Please note! Ads printed in Magazines and Markkinointi&Mainonta: bleed 5mm and corner marks. Inner marginal recommendation 10mm.

Fonts

Fonts must be embedded in the PDF file.

Typefaces to be used

We recommend the use of Adobe’s typeface trimmings. TrueType trimmings cannot be used. The texts should be converted to paths, if possible. We do not recommend font sizes under 12 points in the Tabloid magazines.

Separation recommendations

Newspaper alleviation must be noted in the construction of the material. Total color coverage 240 %. Dot spread in middle tones 22 %. Profile to be used e.g. ISOnewspaper26v4. Dot value in Kauppalehti 3-90 %.

Grayscale

Cyan                  Magenta         Yellow

20 %                  14 %                   14 %

30 %                   22 %                  22 %

40 %                  30 %                  30 %

50 %                  40 %                  40 %

Deried density (+0,1):

Cyan                  Magenta         Yellow              Black

0.85                    0.85                    0.85                    1.10

We recommend 75 % achromatic (GCR) separation.

Maxim black at least 85 %, already beginning at the light tones. (Black begins, when Cyan is 5%)

We do not recommend the use of 4 black colors or the use of negatexts or elements with too small fonts because of the alignment variation of the used printing method.

We reserve the right to change color concentration to suit better with the printing process.

Colour profiles

Optio cover: ISO Coated V2 300 and inner pages PSO LWC Improved
Talouselämä cover: ISO Coated V2 300 and inner pages PSO MFC Paper
Tivi, Mikrobitti and Arvopaperi covers and inner pages: ISO Coated V2 300
Profiles (in Finnish) are available at: https://www.punamusta.com/aineisto-ohjeet/aineisto-heatset-tuotantoon/

Kauppalehti, Tekniikka&Talous, Mediuutiset and Markkinointi&Mainonta colour profiles are available at: www.almamanu.fi/fi/painopalvelut/tulostuspalvelu/

Ad prepress and layout, Kauppalehti, Tekniikka&Talous and Markkinointi&Mainonta

Ahaa Sivunvalmistus Oy, tel. +358 3 357 1100

Page production, other magazines and tabloids

Faktor Oy, Alvar Aallon katu 3C, 00100 Helsinki

Contacts, Faktor

Toni Piipponen, tel. +358 44 788 3899

Simo Winqvist, tel. +358 400 883 326

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Technical Information

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Multichannel advertising solutions

Multichannel Front Page

Ad bookings and material delivery

digimainonta(a)almamedia.fi, tel. +358 010 665 2991.

Display advertising materials must be delivered no later than three (3) working days before, special advertising solutions five (5) working days before and content marketing solutions two (2) weeks prior to the starting date of the campaign.

All materials and any tracking pixels must be HTTPS-compatible.

See the full version of Terms and Conditions here >>

Alma Talent additional terms of sale specifications

Please send the materials with following details:

1. Name of the advertiser
2. Campaign dates
3. Target medium (website, ad placement)
4. Campaign target URLs

When submitting materials by email, write the advertiser's name and the campaign dates in the subject field of your email.

Impression based campaigns

The amount of delivered impressions are being followed with the ad hosting program used by Alma Media. If the campaign gets under 95 % of the agreed impressions, the campaign is either continued until all the impressions are delivered or the missing impressions are compensated in the customer's next campaign.

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Ad sizes, display advertising

Only in Kauppalehti.fi

File Format: GIF, JPG, PNG or third a party tag, Kauppalehti Market Place only GIF, JPG or PNG.

General guidelines for using video and sound

The ad can contain sound. The sound is being played with a 0.5 second lag, after the user takes their mouse on the ad and ends, once the user moves the mouse away from the ad. If the ad contains video with auto-play, the video must start without sound. The user must also be able to close the video.

We recommend advertisers to use the standardized video ad solutions of Alma Media. The guidelines for these formats can be found below. If the advertiser wish to use video in other ad formats, please note that the ad must fulfill the requirements for that specific ad spot. 

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HTML5 materials

When delivering HTML5 materials, please ask for more information from digimainonta.almatalent(a)almamedia.fi

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Cross-device carousel

Giant Panorama

• Material: 5-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kt
• Pictures numbered according to desired order: 1.jpg, 2.jpg.
• Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.
• Demo: (desktop and tablet): http://www.iltalehti.fi/ilona/?ad=carousel3d

Rectangle

• Material: 3-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kt
• Pictures numbered according to desired order: 1.jpg, 2.jpg.
• Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.

Giant Rectangle

• Material: 3-8 pictures, format .jpg. Size 300x300 or 600x600 px, pictures in total should be no more than 300 kt
• Pictures numbered according to desired order: 1.jpg, 2.jpg.
• Each picture can have a separate target url. Links should be informed as 1.jpg = http://www.page.com etc.

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Video advertising

Giant video panorama: technical implementation by Alma Media

Alma Visuals produces giant video panorama. You will need to submit the following components:

• Wallpaper
• Video (MP4) max. 50MB
• Logo (can be included in the wallpaper)
• Other required graphic elements
• Link to a designated target page

The video can be scaled within the giant panorama according to your wishes. It can fill a part of or the entire 980x400 space. The video will autoplay without sound unless otherwise instructed. The video can be set to run in a continuous loop or it can end in a still image (980x400).

Technical data:

• Giant video panorama dimensions: 980x400
• Images: JPEG, GIF, or PNG
• Video width: 1280px and height 720px (the video will be scaled to fit the space)
• Graphic region: width 315px x height 400px

Examples:

Giant video panorama in which the video does not fill the entire 980x400 px space

Giant video panorama in which the video fills the entire 980x400 px space

Giant video panorama: technical implementation and hosting by the client

• The ad materials must be located on a server with sufficient capacity.
• The video file must include the MOOV atom at the beginning (progressive download).
• If the video includes an autoplay feature, the video must launch without sound.
• Note polite loading of the video.
• Giant video panorama dimensions: 980px x 400px
• Allowed kilobyte total: 80kt
• MP4, max. 3MB, max. 1 min., video codec H.264 and audio codec AAC.
• When making a booking, please notify us if the material does not work on a certain browser or operating system.

Instream Video

Video

• Format: mp4
• Codec: H.264
• Resolution: 640 x 360 px
• Bitrate: 2000 kbit/s
• Framerate: 24, 25, 30 FPS
• Duration: max. 20 seconds

Audio

• Codec: AAC-LC
• Channels: Stereo
• Data rate: 160 kbit/s
• Sample rate: 48 kHz
• The target URL needs to be submitted to Alma Talent

Guidelines for a video of 3rd party tag

Video

• Format: mp4
• Codec: H.264
• Resolution: 640 x 360 px
• Bitrate: 750 kbit/s
• Framerate: 24, 25, 30 FPS
• Duration: max. 20 seconds
• Moov-part in the beginning of the file
• (Fast Start / Progressive download)

Audio

• Codec: AAC-LC
• Channels: Stereo
• Data rate: 128 kbit/s
• Sample rate: 48 kHz
• The target URL needs to be submitted to Alma Talent

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Special Ad Solutions

Dominance = Giant Panorama + Skyscraper + Double Giant Box

Wallpaper

Wallpaper, general guidelines:

• Wallpaper consists of the following elements: wallpaper, giant panorama and target url
• If the wallpaper is clickable, it should contain a call-of-action for the user
• The advertisement's key message or call-of-action should be implemented in the giant panorama
  
• The size of the wallpaper is 1600 x 1200 px
• The size of giant panorama is 980 x 400 px
• The creative should be subtle and it needs to be approved by Alma Talent at least five (5) days prior to the launch date of the campaign. Alma Talent reserves the right to ask for modifications on the creative.
• Dynamic wallpaper is locked around the content area, so that the wallpaper is being shown all the time when browsing through the site.
• The wallpaper can also be attached to the giant panorama creative, so that when browsing through the site the wallpaper follows the scrolling.

Tips for creative design:

The key message of the ad or prompt should be placed in the giant panorama on the link. The core message, a message of support should be placed at the top of the wallpaper near the edge of the content, as on the smaller screens part of the wallpaper can be hidden away. Please note that depending on the size of the users screen the visibility varies. In smaller screens some or most of the content won't be visible. For therefore we recommend using a repeating image in the wallpaper's design. On mobile devices the wallpaper and giant panorama sold together with the wallpaper do not appear at all. Wide billboards are not displayed in connection with the wallpaper, so billboards used by the state are available. We do not recommend leaving a white area in the middle of the wallpaper.

Wallpaper instructions for Kauppalehti

• Wallpaper size is 1600 x 1200 px
• On the front page and news sections wallpaper is shown 215 px on both sides of the content. // 200 px on campaigns starting October 10th 2018 or later.
  
• On other sections of the site (e.g. pörssi) the wallpaper is shown 302 px on both sides of the content. Thus, for ROS-campaigns that are shown through the Kauppalehti.fi site, both sizes of the creative material need to be delivered for publishing. // This instruction can be ignored on campaigns starting October 10th 2018 or later.
  

Wallpaper instructions for Arvopaperi

• Wallpaper size is 1600 x 1200 px
• Wallpaper is shown 200 px on both sides of the content
• The space reserved for giant panorama starts 30 px from the top

Wallpaper instructions for Uusi Suomi, Talouselämä, Tekniikka&Talous, Tivi, Markkinoin&Mainonta and Mikrobitti

• Wallpaper size is 1600 x 1200 px
• Ask more detailed instructions from media sales department

Giant video panorama + wallpaper instructions

• Of the campaign creative materials both wallpaper and giant panorama can be video materials. If only the giant panorama is a video material, the wallpaper is a static image.
• Wallpaper / wallpaper video size:
  • 1600 x 1200 px (whole wallpaper area)
  • Video size max. 20 mb, recommended length 10-30 sec.
  • Video will be set on loop, which is recommended to be noted while editing the creative material.
  • A pause / play button can be implemented in the creative material, so the user can pause or restart the video.
• Giant panorama ad size:
  • 980 x 400 px (giant panorama area)
  • Graphic elements (such as a logo or text) can be placed on the wallpaper in *png format. The video is then shown underneath the graphics.

   

  Advertisement material	Wallpaper	Giant panorama
  Size in pixels	1600 x 1200 px	980 x 400 px
  Material size for (possible) image creative (max. kt)	300 kb	80 kb
  File format for (possible) image creative	GIF, JPG, PNG	GIF, JPG, PNG
  Video recommended length	10-30 sec.	10-30 sec.
  Video size (max. mb)	20 mb	20 mb
  Video file format	.mp4, .mov or avi	.mp4, .mov or avi

Quick Link

A Quick Link ad includes three parts: heading, a short ad-text and an URL. A company logo can also be included in the Quick Link.

Maximum character counts:

• Heading: max. 20 characters
• Ad-text: max. 50 characters
• The shown www-address: max. 20 characters.

Logo: size 145 x 40 px, max 15 kb, formats: GIF, JPEG, PNG

The heading is bolded in the ad. The copy-text below the heading cannot include any effects, such as bolding or highlighting. The URL is shown below the copy text and the possible logo is being placed above the heading.

In addition, a target address for directing clicks on the link is required. The target URL may be the same as the web address shown in the ad. The character count of the target URL is not limited. The ad copy is wrapped automatically.

Discussion Board Takeover

Discussion Board Takeover includes the following ad spots:

1. Panorama: 980 x 120 px, max. 40 kb.
2. Skyscraper: 160 x 600 px, max. 40 kb.
3. Text-link: One sentence that can be fit on a single short row + target address (to which the link the text-link directs)

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Newsletter

Box 300 x 300 px. Only static jpg or gif (3rd party tags are not applicable to the newsletter), max 40 kb.

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Studio

The pictures for Studio articles must be in JPG-format.

Blogs

Ask for more detailed information from your contact person or from Alma Talent media sales or myynnintuki.almatalent(a)almamedia.fi

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Tablet Advertising

Interstitial

Interstitial is a full page ad format, which is shown in between the content pages of Kauppalehti and Optio e-papers

• Ad sizes: vertical version 1,536 x 2,008 px, horizontal version 2,048 x 1,496 px
• The combined maximum size of the images is 5 MB
• Both, vertical and horizontal versions of the ad material are required
• File format: PNG or JPG with good quality

Rich Media Interstitial

For more information on the Rich Media solutions, please contact myynnintuki.almatalent(a)almamedia.fi

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Multichannel advertising solutions

Multichannel advertising instructions

Ad bookings and material delivery

digimainonta(a)almamedia.fi, tel. +358 10 665 2991.

Mobile advertising materials must be delivered no later than three (3) working days before, special advertising solutions five (5) working days prior to the starting date of the campaign.

All materials and any tracking pixels must be HTTPS-compatible.

See the full version of Terms and Conditions here >>

Please send the materials with following details:

1. Name of the advertiser
2. Campaign dates
3. Target medium (website, ad placement)
4. Campaign target URLs

When submitting materials by email, write the advertiser's name and the campaign dates in the subject field of your email.

Impression based campaigns

The amount of delivered impressions are being followed with the ad hosting program used by Alma Media. If the campaign gets under 95 % of the agreed impressions, the campaign is either continued until all the impressions are delivered or the missing impressions are compensated in the customer's next campaign.

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Mobile Giant Panorama

Mobile Giant Panorama is suitable for all three ad spots in mobile: 1st, 2nd and 3rd

• First spot: before the news content
• Second spot: after the 3rd article
• Third spot: after the 9th article (only kauppalehti.fi)

Mobile 300x600

• Is displayed in the middle spot

Technical Instructions

• Ad size: 600x600 px (ad material coming from a 3rd party tag must be 300x300, 320x320 or 320x300 px)
• Ad size for the Mobile 300x600 format: 300x600 px
• File format: PNG, JPEG, GIF or A-GIF, max. 100 kb.
• Note when making image creatives: 600x600 px material will be scaled into 300x300 pixel size, 600x500 material into 300x250 px size, 640x640 px into 320x320 px size and 640x600 px into 320x300 px size. This should be taken into account e.g. while using text in creative materials.
• One of the following features can be applied to the ad (Alma Talent will add the feature upon request):
  • link to a web- or mobile site
  • link to a video
  • link to an app store
  • link to make a phone call (does not work in Windows phones)
  • link to save the contact information
  • link to send an SMS
  • link to a passbook-coupon (click-to-calendar, click-to-call, click-to-sms, click-to-video, click-to-appstore, click-to-contact, online-video)

If the material uses document.write, a back-up version without document.write must be submitted to Kauppalehti. Back-up version will be used for the browser version of Kauppalehti Mobile.

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Rich Media

The Rich Media solutions for mobile function on iOS and Android phones as well as on some version of Windows phones. The advertisements are targeted to be shown only on devices with full functioning. All Rich Media solutions can be places on any of the ad placements (excluding interstitial).

See the examples of the ad formats >>

Please note! The mobile Rich Media materials cannot utilize document.write. If the material uses document.write, a back-up version without document.write must be submitted to Kauppalehti. Back-up version will be used for the browser version of Kauppalehti Mobile.

Technical Instructions for Mobile Rich Media Solutions

3D Swipe Cube

• A horizontally spinning cube, with 3-5 pages as the sides of the cube
• The cube spins once automatically, after which the user can spin the cube manually by swiping on the screen
• The cube can have separate links on each side, click-to-call, click-to-SMS, click-to-video, click-to-store, online video, Facebook, Twitter or Google+ 'like'-button
• The ad can also be produced as a general swipe cube where the cube will not spin by itself and the swiping must be done manually.

Technical Instructions

• Ad size: 600x600 px (material coming from a 3rd party tag must be in size 300x300 px)
• Maximum size of one image: 100 kb
• File format: PNG, JPEG or GIF
• The advertiser delivers all the links and/or other material wanted for the ad
• Links: each page can have their own links or all the sides of the cube can be directed to the same address
• Alma Talent creates the ad from the material delivered by the advertiser, without additional costs

Half 3D Swipe Cube

• Ad format, where half of the banner is a static image and the other half is a spinning cube
• Works well in a situation, where the advertiser wishes to present different products and simultaneously keep the contact information visible

Technical Instructions

• A background image of 600 x 600 px, with bottom half empty
• 3-5 images of 600 x 300 px for the spinning part of the cube
• File format: JPG, PNG or GIF
• Maximum size of one image: 100 kb
• Links: each page can have their own links or all the sides of the cube can be directed to the same address

Image-video-image

• A video ad, where the video will open filling the whole screen by clicking the banner
• When the user exits the video, another banner is shown, through which the user can access the landing page

Technical Instructions

• Image material: Two images of 600x600 px (ad material coming from a 3rd party tag must be 300x300 px)
• Maximum size for one image: 100 kb
• File format: JPG, PNG or GIF
• Video material: MP4 (Codec H.264, Audio codec AAC, the resolution of the video 640 x 360)
• Maximu size of the video is 3 MB and maximum duration 1 minute
• The first screen cannot be black
• Links: URL for the site or target to which the user is being directed after clicking the ad

Mobile Video Panorama

Mobile giant video panorama: technical implementation by Alma Media

Alma Visuals produces mobile giant video panorama provider on a turnkey basis. You will need to submit the following components:

• Wallpaper
• Video (MP4) max. 50MB
• Logo (can be included in the wallpaper)
• Other required graphic elements
• Link to a designated target page

The video can be scaled within the mobile giant video panorama according to your wishes. It can fill a part of or the entire 980x400 space. The video will autoplay without sound unless otherwise instructed. The video can be set to run in a continuous loop or it can end in a still image (300x300, 320x320, or 320x300)

Technical data:

• Giant video panorama dimensions: 300x300, 320x320, or 320x300
  Images: JPEG, GIF, or PNG
• Video width: 1280px and height: 720px (the video will be scaled to fit the space)
• Graphic region: width 300px x height 130px (depending on the required space)

Examples:

Mobile giant video panorama in which the video does not fill the entire 300x300

Mobile giant video panorama in which the video fills the entire 300x300 space

Mobile giant video panorama: technical implementation and hosting by the client

• The ad materials must be located on a server with sufficient capacity.
• In the giant video panorama, part of the banner is reserved for the video, and part can include text and a hyperlink.
• Images: 600x600, 600x500, 640x640, or 640x600
• Allowed kilobyte total: 100kt
• File format: JPEG, GIF, or PNG
• Wallpaper for the video in the size reserved for the video.
• Video material: MP4 (Codec H.264, audio codec AAC, video resolution 640x360px)
• Maximum size 3MB, maximum duration 1 minute.
• The video’s first frame must not be black.
• When making a booking, please notify us if the material does not work on a certain browser or operating system.

Store Locator

• A click on the banner opens a view of a map showing the nearest store for the user
• The user can navigate to the store, call the advertiser or click to a mobile-site

Technical Instructions

• Image material: 600x600 px image, maximum file size 100 kb
• File format: PNG, JPEG or GIF
• The information for the stores needs to be filled in an Excel-file
• In addition the advertisers needs to submit the names and addresses for all the stores located in the map
• The colors of the elements in the map can be modified
• Alma Talent creates the advertisement of the material submitted by the advertiser, without additional costs

Guide for listing the stores:

• Required information: name of the store, address, zip-code and city
• Optional information: latitude and longitude coordinates, phone number, e-mail address and website
• Custom information: additional information such as opening hours, special offers etc.

Calendar ad

• By clicking the banner, a calendar notification opens up, which the user can then save on their phone

Technical Instructions

• Image of 600 x 600 px (ad material coming from a 3rd party tag must be 300 x 300 px)
• Maximum size 100 kb
• File format: JPG, PNG or GIF

The advertiser submits the material for which the calendar notification should be applied to (see Mobile Panorama or 3D Swipe Cube) and the information for the calendar notification:

• The headline
• The text content
• The beginning and ending times for the event
• The notification time, e.g. half an hour prior to the event

Scratch Surface

• An ad, where the user can “scratch” (= wipe) the surface of the ad
• The surface can be e.g. rain, ice, dirt, scratch lottery ticket etc. The clickable ad will be place underneath the scratchable surface

Technical Instructions

• Two images of 600 x 600 px. The other image should be the one to be scratched and the other one the banner ad underneath
• Format: PNG, JPG or GIF
• The scratchable image should have a clear call-to-action to scratch the surface
• Links: the target to which the user is being directed after clicking the ad underneath

Interstitial

• Interstitial is a full page ad, shown in between the content pages
• The ad can be shown on Android and iOS apps as well as in the app.kauppalehti.fi news feed
• The ad cannot be shown in the Windows-app.
• In the iOS app the swiping happens vertically, in the Android app as well as in browser version horizontally
• Impression amounts cannot be estimated before the completion of the campaign

Technical Instructions

• Ad sizes: 300 x 440 px and 600 x 880 px (iOS app)
• The ad can have a link to the mobile-site of the advertiser
• File format: PNG, JPEG or GIF
• Maximum size: 100 kb

Interscroller

• Video/audio file size 10 mb
• Video length max 30 s., recommended length 15 s.
• Image/video size 768 x 1230 px
• Adding seethrough *.png files on the image/video is also possible. The graphics are then shown on top of the image/video.