Video advertising solutions
Video advertising price lists
Outstream
| Media | Price |
|---|---|
| Alma Network | 14 € |
| Alma Businessmedia Arvopaperi, Kauppalehti, Mikrobitti, Talouselämä, Tekniikkatalous, Tivi.fi, Uusisuomi | 21 € |
| Mobility marketplaces Autotalli.com, Nettiauto, Nettimoto, Nettivene, Nettikone, Nettivaraosa, Nettikaravaani | 15 € |
| Housing services Etuovi, Vuokraovi | 18 € |
| Consumer media and services Iltalehti, Telkku, Kotikokki, Ampparit | 14 € |
IL-palat
(instream)
| Duration | Net price |
|---|---|
| Preroll max 15 s. | 5.00 € |
Iltalehti Video premium
(instream)
| Duration | Price |
|---|---|
| Preroll max 6s* | 9,8 € |
| Preroll max 10s* | 16,7 € |
| Preroll max 15s* | 25,9 € |
| Preroll max 20s* | 34,9 € |
| Postroll max 30s | 14,00 € |
*Guaranteed completion on max. 20 s preroll videos
Alma Video Volume
(instream+outsream)
| Duration | Net price |
|---|---|
| Alma Video Volume 10 s. | 8.00 € |
| Alma Video Volume 15 s. | 10.00 € |
Prices are non-targeted advertising prices ROS, cpm.
There is an additional charge for targeting, depending on the chosen targeting.
VAT is added to the prices.
Cross-device visibility.
See also:
TARGETING | DISCOUNTS | ADDITIONAL CHARGES | TERMS OF SALE
Advertising formats and sizes
The outstream video ad appears among editorial text content such as articles and news.
Outstream video
Outstream video will not start until it is on the visitor’s screen. Similarly, it stops if the visitor moves elsewhere on the screen.
The ads viewed until the end have a high attention value!
With Outstream Video, the advertiser gets wide reach and can take advantage of the precise targeting Alma provides.
Create request
Outstream
Formaatti:
- mp4
- File size max 4 MB
- Max. length 30 s (recommended 5-15 s)
See here for detailed material instructions >>
Material sizes:
| Media | Dimensions |
|---|---|
| Alma Business verkosto, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Iltalehti, Alma-verkosto, Telkku, Kotikokki, Ampparit, IL osiot, Etuovi, Vuokraovi, Autoilun markkinapaikat, liikkumisen palvelut, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone | Horizontal 16:9 OR vertical 9:16 OR square 1:1 |
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
- Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Instream, i.e. spot advertising, is shown with editorial video content.
Preroll & Postroll videos
Advertising formats that appears with video content. Enables the use of storytelling silmilar to TV advertising.
Preroll video ad is shown before video content and postroll video ad is shown after video content. In instream advertising, you can also use interactive preroll.
Create request
File formats: mp4 or webm
Resolution: 360×640 px or 640×360 px
Duration: max 30 sec.
See here for more detailed material instructions >>
| Media |
|---|
| Alma Business network, Iltalehti |
IL-palat
IL-palat is a new way of consuming news. Among other things, the most interesting videos and pictures are added to them, the important points of big news topics are summarized, and new angles and more interesting details are added to the topics.
Create request
File formats: mp4 or webm
Resolution: 360×640 px
Duration: max 15 sec.
See here for more detailed material instructions >>
- Display-based vertical instream advertising can be purchased for IL pieces
- In blocks, the user can skip visible advertising by swiping to the next one – skippable (no guarantee of viewing to the end)
- Very short videos are preferred – from 6 sec. and a maximum of 15 sec. (Tip: Bring the most important message and logos to the screen in the first second.)
| Media |
|---|
| Iltalehti |
Alma Video Volume
In Alma Video Volume, video ads are displayed cross-device, both in connection with editorial video content (instream) and text articles (outstream).
Create request
Aspect ratio: Horizontal 16:9 AND/OR Vertical 9:16
Max size: 4MB
| Media | Length | CPM‑price (€) |
|---|---|---|
| Alma-network | Max.10s OR Max.15s | Upon request |
Outstream video starts automatically without sounds when the ad appears on the user’s screen. The last frame of the video remains visible in the advertising space.
Other video advertising solutions – Alma Visuals
Alma Visuals can be used to implement completely new types of campaign solutions or to enrich basic ad formats with new elements. Alma Visuals is an easy-to-use tool for agile creative productions.
Create request
See detailed material instructions for Alma Visuals solutions >>