Finland's leading business and lifestyle magazine

Kauppalehti Optio

Kauppalehti Optio covers events occurring in businesses and the economy, as well as grabs onto the development and well-being of organizations.

The magazine offers also sense stimuli, for instance, in regard to fashion, food, wines, travelling and literature. Providing an excellent advertising context backed by high journalistic standards.

Optio builds and maintains a strong image for brands and companies, while reaching the Finnish consumers with the most purchasing power. 

Reach and profiles

Date of Issue frequency2 times / month
Decision maker readers / issue57,000

One Optio issue reaches 182,000 readers

Readers spend more money in many product categories than an average consumer

Reader profiles


59 %


41 %

Higher education

69 %

Management position

18 %

Household income over 100,001 € / y.

33 %



12-24 y.

3 %

25-44 y.

31 %

45-64 y.

46 %

65 +

21 %

Residential area

Uusimaa area

52 %

Other area in Finland

48 %


Source: KMT SL fall2017/spring2018

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