Native display

Material instructions / general

Advertiser Name: Max. 50 characters
Title: Max 80 characters + description 150 characters
          OR longer title max. 120 characters (no description)
Description: Max. 150 characters
Image (JPG, GIF, PNG only): 1200×628 or 600×314 (recommended),
Icon/logo: Optional, not currently in use
Link address: Required
Video: Off, coming soon

Remember on landing page: 

• A directional native advertisement takes the reader to interesting content: An article, tips, guide, interview, story etc. 
• The landing page content should correspond to the promise of the highlight; the content should be of excellent quality. A landing page must not include sheer advertising or a call to action that does not provide content with additional value to the visitor. 
• In other words, do not direct the link to a product page or online store, advertisement, or a page with nothing but a download link. Serve the readers and notify them if the content involves a video. 
• Please note that the publishers have the right and duty to approve and, if necessary, refuse campaigns that do not suit the context or fulfil the qualitative, legal, or technical requirements of native advertising. 

Material Instructions / Programmatic, Appnexus / Xandr

Advertiser Name                                Max. 50 characters
Brand Name                                Required *
Title                                                               Max 80 characters, required *
Description                                Max. 150 characters
Image (JPG, GIF, PNG only)                                1200×628, 600×314,
                                                                              Max. 200 kt. Image required *
Icon or logo                                1: 1
Control Address                                Required *
Prompt text                                Not supported

Material instructions / Programmatic , Adform

Advertiser Name                                Max. 50 characters
Brand Name                                Required *
Title                                Max 80 characters, required *
Description                                Max. 150 characters
Image (JPG, GIF, PNG only)                                1200×628, max. 200 kt. Image 
                                                                               required *
                                                                              Icon or logo 1: 1
Control Address                                Required *
Prompt text                                Not supported

Material instructions / Programmatic , DBM

Advertiser Name                                Max. 25 characters
Brand Name                                Required *
Title                                Max 50 characters, required *
Description                                Max. 150 characters
Image (JPG, GIF, PNG only)                                1200×628, max. 200 kt. Image 
                                                                              required *
Icon or logo                                                               1: 1
Control Address                                Required *
Prompt text                                Not supported

* If the description exceeds its maximum number of characters, the material will be displayed without the description.

Please submit the Native display material no later than 5 working days before the agreed release