Wallpaper and video wallpaper
Wallpaper
In programmatic buying, see the specifications at bottom of the page
In direct buying the technical specifications below are valid:
- Size: 1600×1200 px
- File size: 300kb
- File formats: jpg, png, gif, HTML5 (zip) or 3rd party tag.
Wallpaper and the related panorama is positioned in the page as follows: The wallpaper is displayed 176 px on the left, the content area covers the following 980px, on the right side the wallpaper is displayed 430px (254+176px). You can define a background colour that shows after 1600 pixels is reached on big screens, report the background color hex code while delivering material. Dynamic wallpaper can’t be repeated. Dynamic wallpaper scrolls with the content until it aligns with the top of the browser after which is it locked in place.
Discreet animation allowed. All animation should stop after 5 seconds. We have received a lot of negative feedback concerning ads that are not calm and have constant animation. Iltalehti / Telkku reserves all rights not to accept content that disturbs readers experience on the page.
Panorama material, displayed together with the dynamic wallpaper, material must be delivered as a separate material. If there are more material rotation in the campaign, please contact: mediamainonta@almamedia.fi.
Tips:
The key message of the ad or prompt should be placed to the Panorama on the link. The core message, a message of support should be placed at the top of the wallpaper near the edge of the content, as on the smaller screens part of the wallpaper can be hidden away. But bare in mind that depending on the size of the users screen the visibility varies. If user has very small screen some or most of the content wont be visible. For this reason, we recommend to use a repeating image in the wallpaper. On mobile devices wallpaper and parade/panorama sold with wallpaper do not appear at all. Wide billboards are not displayed in connection with the wallpaper, so billboards used by the state are available.
We do not recommend to leave the white area in the middle of the wallpaper.
Video Wallpaper (Celtra only)
Required components:
- Video size: 1600 x 1200 px
- Video format: MP4
- Video length: 10 s recommended, max. 15 s
- The video can be looped (play on repeat) or be stopped in the final frame. If the video is not looped, choose a desired end frame.
- File size: max. 10 MB
- The video can be sent as a single asset, or various elements, such as a logo, a CTA button, or text, can be added to the video or image. The elements are added in transparent PNG file format.
- URL (a link to a designated target page)
Ad material delivery:
Wallpapers must be delivered five (5) working days before the campaign to the address: mediamainonta@almamedia.fi
Inform the url address
Possible background color must be informed as hex code (for example #ffffff).
Also provide a back up image for the dynamic wallpaper. If the material is different size, inform the size of the wallpaper.
In programmatic buying:
Please note that wallpaper can be purchased programmatically only in Iltalehti.
Size 1600×1150 px, 980×400 parade banner has to be part of the wallpaper and not a separate JPG item. HTML5 material is also possible.
File size max 300 kB
For programmatic buying, upload here Giant Panorama + Wallpaper template (.psd), where the aspect ratio is correctly preset.
- Size: 1600×1200 px
- File size: 300kb
- File formats: jpg, png, gif, HTML5 (zip) or 3rd party tag.
Wallpaper and the related panorama is positioned in the page as follows: The wallpaper is displayed 176 px on the left, the content area covers the following 980px, on the right side the wallpaper is displayed 430px (254+176px). You can define a background colour that shows after 1600 pixels is reached on big screens, report the background color hex code while delivering material. Dynamic wallpaper can’t be repeated. Dynamic wallpaper scrolls with the content until it aligns with the top of the browser after which is it locked in place.
Discreet animation allowed. All animation should stop after 5 seconds. We have received a lot of negative feedback concerning ads that are not calm and have constant animation. Iltalehti / Telkku reserves all rights not to accept content that disturbs readers experience on the page.
Panorama material, displayed together with the dynamic wallpaper, material must be delivered as a separate material. If there are more material rotation in the campaign, please contact: mediamainonta@almamedia.fi.
Tips:
The key message of the ad or prompt should be placed to the Panorama on the link. The core message, a message of support should be placed at the top of the wallpaper near the edge of the content, as on the smaller screens part of the wallpaper can be hidden away. But bare in mind that depending on the size of the users screen the visibility varies. If user has very small screen some or most of the content wont be visible. For this reason, we recommend to use a repeating image in the wallpaper. On mobile devices wallpaper and parade/panorama sold with wallpaper do not appear at all. Wide billboards are not displayed in connection with the wallpaper, so billboards used by the state are available.
We do not recommend to leave the white area in the middle of the wallpaper.
Video Wallpaper (Celtra only)
Video wallpaper
Required components:
- Video size: 1600 x 1200 px
- Video format: MP4
- Video length: 10 s recommended, max. 15 s
- The video can be looped (play on repeat) or be stopped in the final frame. If the video is not looped, choose a desired end frame.
- File size: max. 10 MB
- The video can be sent as a single asset, or various elements, such as a logo, a CTA button, or text, can be added to the video or image. The elements are added in transparent PNG file format.
- URL (a link to a designated target page)
Ad material delivery:
Wallpapers must be delivered five (5) working days before the campaign to the address: mediamainonta@almamedia.fi
Inform the url address
Possible background color must be informed as hex code (for example #ffffff).
Also provide a back up image for the dynamic wallpaper. If the material is different size, inform the size of the wallpaper.
- Size: 1600×1200 px
- File size: 300kb
- File formats: jpg, png, gif, HTML5 (zip) or 3rd party tag.
Dynamic wallpaper is centralized and locked in place so it doesn’t scroll with the content. Wallpaper and the related Giant Panorama is positioned in the page as follows: On the upper part of the page there are a 159 px high navigation area, above which the parade is positioned. The wallpaper is displayed 265 px on the left, the content area covers the following 1070 px, on the right side the wallpaper is displayed 265 px. You can define a background colour that shows after 1600 pixels is reached on big screens, report the background color hex code while delivering material. We do not recommend to leave the white area in the middle of the wallpaper.
Discreet animation allowed. All animation should stop after 5 seconds. We have received a lot of negative feedback concerning ads that are not calm and have constant animation. Kotikokki reserves all rights not to accept content that disturbs readers experience on the page.
Giant Panorama material, displayed together with the dynamic wallpaper, material must be delivered as a separate material. If there are more material rotation in the campaign, please contact: mediamainonta@almamedia.fi.
Tips:
The key message of the ad or prompt should be placed to the Giant Panorama on the link. A message of support should be placed at the top of the wallpaper near the edge of the content, as on the smaller screens part of the wallpaper can be hidden away. But bare in mind that depending on the size of the users screen the visibility varies. If user has very small screen some or most of the content wont be visible. For this reason, we recommend to use a repeating image in the wallpaper. On mobile devices wallpaper and parade sold with wallpaper do not appear at all.
Ad material delivery:
Wallpapers must be delivered five (5) working days before the campaign to the address: mediamainonta@almamedia.fi
Inform the url address
Possible background color must be informed as hex code (for example #ffffff).
Also provide a back up image for the dynamic wallpaper.
(Programmatic buying, see instructions at the bottom.)
Wallpaper
In direct buying the technical specifications below are valid:
- Size: 1600×1200 px
- File size: 300kb
- File formats: jpg, png, gif, HTML5 (zip) or 3rd party tag.
Layout:
Nettimoto
Nettivaraosa:
Autotalli
Nettiauto
Nettivene:
Nettikaravaani:
Nettikone:
Discreet animation allowed. All animation should stop after 5 seconds. We have received a lot of negative feedback concerning ads that are not calm and have constant animation. We reserve all rights not to accept content that disturbs readers experience on the page.
Panorama material, displayed together with the dynamic wallpaper, material must be delivered as a separate material. If there are more material rotation in the campaign, please contact: mediamainonta@almamedia.fi.
Tips:
The key message of the ad or prompt should be placed to the Panorama on the link. The core message, a message of support should be placed at the top of the wallpaper near the edge of the content, as on the smaller screens part of the wallpaper can be hidden away. But bare in mind that depending on the size of the users screen the visibility varies. If user has very small screen some or most of the content wont be visible. For this reason, we recommend to use a repeating image in the wallpaper. On mobile devices wallpaper and parade/panorama sold with wallpaper do not appear at all. Wide billboards are not displayed in connection with the wallpaper, so billboards used by the state are available.
We do not recommend to leave the white area in the middle of the wallpaper.
Video Wallpaper (Celtra only)
Required components:
- Video size: 1600 x 1200 px
- Video format: MP4
- Video length: 10 s recommended, max. 15 s
- The video can be looped (play on repeat) or be stopped in the final frame. If the video is not looped, choose a desired end frame.
- File size: max. 10 MB
- The video can be sent as a single asset, or various elements, such as a logo, a CTA button, or text, can be added to the video or image. The elements are added in transparent PNG file format.
- URL (a link to a designated target page)
Ad material delivery:
Wallpapers must be delivered five (5) working days before the campaign to the address: mediamainonta@almamedia.fi
Inform the url address
Possible background color must be informed as hex code (for example #ffffff).
Also provide a back up image for the dynamic wallpaper. If the material is different size, inform the size of the wallpaper.
In programmatic buying:
Please note that wallpaper can be purchased programmatically only in Nettiauto.
Size 1600×1150 px, 980×400 parade banner has to be part of the wallpaper and not a separate JPG item. HTML5 material is also possible.
File size max 300 kb
Download Giant Panorama + Wallpaper template for programmatic buying (.psd), where the aspect ratio is correctly preset.
Wallpaper
Wallpaper, Kauppalehti, Arvopaperi and Mediuutiset material instructions
The size of the wallpaper is 1600 x 1200 px
On the front page, news sections and stock market, wallpaper is displayed on both sides of the content for 200 pixels, and for 310 pixels on the Panorama.
Wallpaper, Talouselämä, Tivi ja Tekniikka&Talous material instructions
The size of the wallpaper is 1600 x 1200 px.
The wallpaper is displayed on both sides of the content for 215 pixels, and for 310 pixels next to the Panorama.
Wallpaper, general material instructions
- The wallpaper consists of the following elements: wallpaper material, parade material and the target url
- The clickable wallpaper should include a prompt that directs the user to click
- The core message or prompt of the advertisement must be placed in connection with the parade
- The size of the wallpaper material is 1600 x 1200 px
- The size of the parade area is 980 x 400 px
- The implementation of the wallpaper must be relatively discreet and must be approved by Alma Talent no later than five (5) days before the start of the campaign. Alma Talent has the right to request corrections to the implementation.
- The dynamic wallpaper remains visible at all times as the page is scrolled down.
- It is also possible to have the wallpaper attached around the Panorama, so that when scrolling down the page, the wallpaper is scrolled into hiding.
- At the top of Alma Talent’s media is Alma Talent’s navigation (42px high). With the reader at the top of the site, the wallpaper starts right under it.
Tips for implementation:
The core message or prompt of the advertisement must be placed in connection with the parade venue. It is a good idea to place a message that supports the core message at the top of the wallpaper near the edge of the content, because at lower screen resolutions, some of the wallpaper may be hidden. How much wallpaper is displayed depends on the width of the visitor’s screen. If the visitor has a small screen, the wallpaper may not be displayed at all or only partially. For this reason, it is worth favoring, for example, a repetitive image in the wallpaper, the intelligibility of which does not suffer from different screen widths. On mobile devices, the wallpaper and the parade venue sold with it are not visible at all. Leaving a white area in the middle of the wallpaper is not recommended.
| Ad format | Wallpaper | Parade |
| Size (pixels) | 1600×1200 px | 980×400 px |
| Size (max. Kb) | 300 kt | 100 kt |
| File format | GIF, JPG, PNG, HTML5-zip or third party tag | GIF, JPG, PNG, HTML5-zip or third party tag |
Video Giant Panorama + wallpaper material instructions
The video material can be both wallpaper and Panorama material or justPanorama material, in which case the wallpaper material is a static image.
Alma offers the video wallpaper as a turnkey implementation.
Wallpaper / video size:
1600 x 1200 px (entire wallpaper area)
Video size max 4 mb, recommended length 10-30 sec.
The video is set to loop, so it is recommended that you edit the video so that it acts as a loop
A pause / play button can be added to the material, allowing the user to pause or restart the video
Giant Panorama material size:
- 980 x 400 px (Giant Panorama area)
- It is possible to place graphic elements in * .png format (eg logo or text) on top of the video wallpaper so that the video is displayed below the graphics
| Ad format | Wallpaper | Parade |
| Size (pixels) | 1600 x 1200 px | 980 x 400 px |
| (Possible) image material size (max. Kb.) | 300 kt | 100 kt |
| File format of (possible) image material | GIF, JPG, PNG | GIF, JPG, PNG |
| Recommended video length | 10-30 sec. | 10-30 sec. |
| Video size (max. Mb) | 4 mb | 4 mb |
| Video file format | .mp4 | .mp4 |