Prices and material instructions for Alma Media’s video advertising
See Alma Media’s video advertising prices, sizes and material guidelines below.
Alma networks
| Outstream | Instream: Preroll max 6 s. | Instream: Preroll max 10 s. | Instream: Preroll max 15 s. | Instream: Preroll max 20 s. | |
|---|---|---|---|---|---|
| Alma Automotive marketplaces | 24.75€ | ||||
| Alma Business network | 32.00€ | 52.00€ | 62.00€ | ||
| Alma Mobility services | 24.75€ | ||||
| Alma network | 23.00€ |
Alma consumer media by site
| Outstream | Instream: Preroll max 6s* | Instream: Preroll max 10s* | Instream: Preroll max 15s* | Instream: Preroll max 20s | Instream: Preroll max 30s | Instream: Postroll max 30s | |
|---|---|---|---|---|---|---|---|
| Ampparit.com | 24.75€ | ||||||
| Autotalli.com | 26.60€ | ||||||
| Etuovi.com | 30.00€ | ||||||
| Iltalehti.fi | 23.00€ | 14.00€ | 26.50€ | 36.00€ | 42.00€ | 52.70€ | 14.00€ |
| Kotikokki.net | 24.75€ | ||||||
| Nettiauto.com | 26.60€ | ||||||
| Nettikaravaani.com | 26.60€ | ||||||
| Nettikone.com | 26.60€ | ||||||
| Nettimoto.com | 26.60€ | ||||||
| Nettivaraosa.com | 26.60€ | ||||||
| Nettivene.com | 26.60€ | ||||||
| Telkku | 24.75€ | ||||||
| Vuokraovi.com | 30.00€ |
*Guaranteed completion of max 15 s preroll videos.
Alma Businessmedia by site
| Outstream | |
| Arvopaperi.fi | 34.40€ |
| Kauppalehti.fi | 32.00€ |
| Mikrobitti.fi | 34.40€ |
| Talouselämä.fi | 34.40€ |
| Tekniikkatalous.fi | 34.40€ |
| Tivi.fi | 34.40€ |
| Uusisuomi.fi | 32.00€ |
- Prices are non-targeted advertising prices ROS, cpm.
- There is an additional charge for targeting, depending on the targeting.
- The valid VAT is added to the prices.
- Cross-device visibility.
The outstream video ad appears among editorial text content such as articles and news.
Outstream video
Outstream video will not start until it is on the visitor’s screen. Similarly, it stops if the visitor moves elsewhere on the screen.
The ads viewed until the end have a high attention value!
With Outstream Video, the advertiser gets wide reach and can take advantage of the precise targeting Alma provides.
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Outstream
Format:
- mp4
- Weight max 4 MB
- Max. length 30 s (recommended 5-15 s)
See here for detailed material instructions >>
Material sizes:
| Media | Dimensions |
|---|---|
| Alma Business network, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Iltalehti, Alma-network, Telkku, Kotikokki, Ampparit, IL sections, Etuovi, Vuokraovi, Automotive marketplaces, mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone | Horizontal 16:9 OR vertical 9:16 OR square 1:1 |
Material delivery:
Delivery of materials to: mediamainonta(a)almamedia.fi
- Special materials must be submitted five (5) full business days before the start of the campaign by 12:00 noon.
Instream, i.e. spot advertising, is shown with editorial video content.
Preroll & Postroll videos
Advertising formats that appears with video content. Enables the use of storytelling silmilar to TV advertising.
Preroll video ad is shown before video content and postroll video ad is shown after video content. In instream advertising, you can also use interactive preroll.
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File formats: mp4 or webm
Resolution: 360×640 px or 640×360 px
Duration: max 30 sec.
See here for more detailed material instructions >>
| Media |
|---|
| Alma Business network, Iltalehti |
IL-palat
IL-palat is a new way of consuming news. Among other things, the most interesting videos and pictures are added to them, the important points of big news topics are summarized, and new angles and more interesting details are added to the topics.
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File formats: mp4 or webm
Resolution: 360×640 px
Duration: max 15 sec.
See here for more detailed material instructions >>
- Display-based vertical instream advertising can be purchased for IL pieces
- In blocks, the user can skip visible advertising by swiping to the next one – skippable (no guarantee of viewing to the end)
- Very short videos are preferred – from 6 sec. and a maximum of 15 sec. (Tip: Bring the most important message and logos to the screen in the first second.)
| Media |
|---|
| Iltalehti |
Inbanner video advertising can be displayed in any normal advertising space, for example in the form of a Giant Panorama.
The video can be used in banners of all sizes. In addition to the video, it is possible to add a static surface to the banner, for example for a tactical message.
An existing TV film can also be conveniently laid out into any banner format.
Digital full page
The entire advertising surface can become a video. Digital full page is a highly effective ad format. The large area and high attention value work perfectly for brand advertising.
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wallpaper
Filetype: mp4
Max. size: 4 MB
One link and the entire ad serves as a link area.
You can provide your own click/impression tracking for the materials.
Video solutions are implemented only through Alma Visuals (Celtra) or alternatively via tag.
Look here for detailed material instructions
| Media | Sizes |
|---|---|
| Iltalehti, Iltalehti segments, Ampparit, Kotikokki | 300×431 and 610×877 or 620×891 px |
| Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Etuovi, Vuokraovi, Automotive marketplaces, Mobility services, Autotalli,, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone, | 468×672 and 300×431 px |
Video panorama
Giant panorama with a video really grabs attention. Make use of moving image on the entire surface area of the ad.
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Max size: 3 MB
Filetype: mp4
| Media | Sizes |
|---|---|
| Iltalehti, Telkku, Kotikokki, Ampparit, IL-segments | 980×400 and 300×250 or 300×300 or 320×320 or 320×300 px |
| Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta | 980×400 and 300×300 px |
| Housing services, Etuovi, Vuokraovi, Automotive marketplaces, Mobility services, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone, | 980×400 and 300×250 or 300×300 px |
Video wallpaper
Set the whole wallpaper in motion and hook the reader. The largest and most impressive video advertising solution available. The video wallpaper enables impressive campaign implementations.
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Filetype: mp4
Max size: 4MB
Recommended length: 10-30 s.
Look here for detailed material instructions
| Media | Sizes |
|---|---|
| Iltalehti, Telkku, Kotikokki, Iltalehti segments, Alma Businessmediat RON, Kauppalehti, Uusi Suomi, Arvopaperi, Mikrobitti, Talouselämä, Tekniikka&Talous, TiVi, Optio, Fakta, Etuovi, Vuokraovi, Autotalli, Nettiauto, Nettimoto, Nettivuokraus, Nettimökki, Nettivene, Nettivaraosa, Nettikaravaani, Nettimarkkina, Nettikone | 1600×1200 px (whole wallpaper) |
Instream + Outstream
combined product
In the Instream + Outstream combined product, video ads are displayed device-independently both in connection with editorial video content (instream) and text-based articles (outstream).
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Aspect ratio: Horizontal 16:9 AND/OR Vertical 9:16
Max size: 4MB
| Media | Length | CPM‑price (€) |
|---|---|---|
| Alma-network | Max.10s | Upon request |
| Iltalehti | Max.10s OR Max.15s | Upon request |
Outstream video starts automatically without sounds when the ad appears on the user’s screen. The last frame of the video remains visible in the advertising space.
Other video advertising solutions – Alma Visuals (Celtra)
Alma Visuals (Celtra) can be used to implement completely new types of campaign solutions or to enrich basic ad formats with new elements. Alma Visuals (Celtra) is an easy-to-use tool for agile creative productions. No coding required!
Create request
Look here for detailed material instructions for Alma Visuals (Celtra) >>