Alma Media > Instream + Outstream combined product

Instream + Outstream combined product

In the Instream + Outstream combined product, video ads (max. 10 s) are displayed device-independently both in connection with editorial video content (instream) and text-based articles (outstream).

Outstream video starts automatically without sounds when the ad appears on the user’s screen. The last frame of the video remains visible in the advertising space.

Materials:

Alma network:

  • Aspect ratio: Horizontal 16:9 AND/OR vertical 9:16
  • Length: Max.10s

Iltalehti:

  • Aspect ratio: Horizontal 16:9 AND/OR vertical9:16
  • Length: Max.10s OR Max.15s

Technical instructions:

  • VAST 4.0
  • Format: mp4
  • Video bitrate: 750 – 8000 kbit/s
  • Audio bitrate: 384 kbit/s
  • Stereo audio 44.1 kHz or 48 kHz
  • Sound levels: according to EBU R128 standard -23 LUFS
  • Framerate: 24, 25, 30 FPS
  • Duration: max 10 sec.
  • File size: max 4 MB