AI and value creation at Alma

Artificial intelligence is an integral part of Alma Media’s long‑term value creation. It strengthens productivity, enhances customer value and opens new business opportunities. A robust foundation of data, technology, trusted brands and deep customer relationships positions Alma well to benefit from AI across all its businesses.

AI does not alter the core of Alma’s strategy; rather, it reinforces it. The company’s long‑standing strengths remain central:

  • strong customer relationships
  • high‑quality proprietary data
  • trusted and recognised brands
  • the ability to combine technology with deep domain expertise

AI creates new opportunities across all three segments: Career, Marketplaces and News Media. Shared data assets, technology platforms and organisational capabilities support solution development and enable best‑practice scaling across markets and business lines.

AI strengthens existing value‑creation drivers by supporting: operational development and efficiency, relevance, personalisation and customer experience, new products, features and monetisation opportunities, scalable solutions across segments and geographies.

Data and technology as the foundation
As AI adoption accelerates, the importance of data, customer insight and technology grows. Alma leverages unique market, audience and transaction data, more than three million Alma Account users, a unified cloud and platform architecture, and evolving data and AI capabilities.

As search behaviour shifts in the AI era, Alma continuously monitors new traffic sources and develops its services to remain discoverable and relevant in a changing digital environment.

AI’s role is to support Alma’s competitiveness, innovation, productivity and customer value over the long term.

People unlock AI’s full potential
The greatest impact of AI relates to people and ways of working. Organisational ability to learn, experiment and adopt new workflows determines how effectively AI can be utilised. Alma invests in capability building, modernised processes and the integration of AI into everyday work.

Read more about Alma’s competitive advantages in AI era