Alma Media > Instream Video Advertising

Instream Video Advertising

The video material can be delivered as a ready-made VAST material or as a video file (eg via the download link). The materials must also be accompanied by an URL to which the ad’s clicks will be directed.

Note! An update to Google Chrome is restricting the display of heavy ad material. Read more about this topic here: https://www.almamedia.fi/2020/10/12/google-chromen-paivitys-rajoita-raskaat-mainosaineistojen-nakymista/

VAST

Solutions:

IL-palat

  • Resolution: 360×640 px
  • Aspect ratio: 9:16
  • Length: max 15 sec.

Instream vertical

  • Resolution: 360×640 px
  • Aspect ratio: 9:16
  • Length: max 30 sec.

Instream horizontal

  • Resolution: 640×360 px
  • Aspect ratio: 16:9
  • Length: max 30 sec.

Video:

  • VAST 4.0 (or earlier)
  • Format: mp4, webm
  • Codec: H.264
  • Bitrate: 750 – 6000 kbit / s
  • Framerate: 24, 25, 30 FPS
  • Moov part should be at the start of the file (Fast Start / Progressive download)

Audio:

  • Codec: AAC-LC
  • Channels: Stereo
  • Data rate: 384 kbit / s
  • Sample rate: 48 kHz
  • Sound levels: -23 LUFS (EBU R128 standard)

VPAID

VPAID 2.0 (application / JavaScript) compatible tag
https://www.iab.com/guidelines/digital-video-player-ad-interface-definition-vpaid-2-0/