Transparency & Consent Framework
As part of its consent management, Alma adheres to the IAB Europe Transparency and Consent Framework (TCF) v2.0. The aim is to ensure that all parties in the digital advertising chain comply with the GDPR when processing personal data. Alma Media’s media will transfer to the new consent management platform by 15 August 2020 at the latest.
TCF v2.0 will bring improvements that make data collection and use more transparent and manageable. The new version gives consumers more control over how their data is collected and used. Publishers employing the new and improved TCF v2.0 gain, for example, clearer rules on how technology partners can use data. A more detailed description of the new version is available on the IAB Europe website.
The Transparency and Consent Framework (TCF) is essential for all digital advertising operators to protect consumer data privacy. The framework allows for programmatically purchased and data-targeted advertising to be displayed or measured, and its content personalised and advertising profiles created, only for consenting users. In the programmatic buying supply chain, the user’s consent for targeted advertising is conveyed to partners approved by Alma.
Partners approved by Alma
As part of its data protection policy, Alma approves all of its partners and data usage purposes through the framework. Finland’s most popular DSPs and advertising distribution systems are on the list of approved partners.
The list of approved partners:
11 Quantcast International Limited
16 RTB House S.A.
21 The Trade Desk
25 Verizon Media EMEA Limited
30 BidTheatre AB
32 Xandr, Inc.
52 The Rubicon Project, Inc.
68 Sizmek by Amazon
79 MediaMath, Inc.
91 Criteo SA
115 smartclip Europe GmbH
126 DoubleVerify Inc.
130 NextRoll, Inc.
152 Meetrics GmbH
209 Delta Projects AB
217 2KDirect, Inc. (dba iPromote)
264 Adobe Advertising Cloud
273 Bannerflow AB
278 Integral Ad Science, Inc.
315 Celtra, Inc.
772 Oracle Data Cloud – Moat
755 Google Advertising Products
Alma’s consent management tool is validated by IAB and registered on the TCF’s CMP list with the ID number 84.
If your advertising technology partner is not on the list of approved partners, please contact programmatic(a)almamedia.fi.
Responsible Alma Media
Alma Media strives for responsible operations and provides a safe and reliable advertising environment for responsible marketing. Read more about the key aspects and objectives of Alma Media’s corporate responsibility.