Kauppalehti Optio covers events occurring in businesses and the economy, as well as grabs onto the development and well-being of organizations.
The magazine offers also sense stimuli, for instance, in regard to fashion, food, wines, travelling and literature. Providing an excellent advertising context backed by high journalistic standards.
Optio builds and maintains a strong image for brands and companies, while reaching the Finnish consumers with the most purchasing power.
Reach and profiles
|Date of Issue frequency||2 times / month|
|Readers / issue||192,000|
One Optio issue reaches 54,000 decision maker readers
Readers spend more money in many product categories than an average consumer
Family with children
Household income over 75,001 € / y.
Other over 30,000 inhabitants city/municipality
Under 30,000 inhabitants city/municipality
Source: KMT AL + Total F15S16