Alma Media > Alma for advertisers > Programmatic buying > Programmatic buying

Programmatic buying

Programmatic buying involves automated buying and selling of advertising. Alma Media is a safe, high-quality, and transparent environment for programmatic buying. Read more about our products here.

You can trust us with your programmatic advertising campaigns. We develop our programmatic buying channels and opportunities continuously so that you can have the latest technological advances at your disposal.

Your processes and campaign monitoring will be easy and productive, thanks to our close collaboration with you.

Programmatic buying: why?

  • Programmatic buying is almost always a viable purchasing method. Alma Media offers similar advertising solutions for closed auctions and direct selling.
  • Programmatic buying is effective and provides an extensive choice of targeting methods and real-time optimisation of campaigns.

The ABCs of programmatic buying

See more information on the principles of programmatic buying.

Programmatic buying guide



Buying Alma”s advertising inventory programmatically.

Programmatic vs. direct buying

Find out more about the pros and cons of programmatic vs. direct buying

Contact us

E-mail: programmatic(a)

  • Maarit Toivonen

    Programmatic Manager, Team Lead

    Tel. 010 665 6218

  • Tanja Jaatinen

    Programmatic Manager

    Tel. 010 665 2556

  • Aki Salonen

    Programmatic Specialist

    Tel. 010 665 2644