Alma Media > Alma for advertisers > Programmatic buying > Programmatic buying

Programmatic buying

Programmatic buying involves automated buying and selling of advertising. Alma Media is a safe, high-quality, and transparent environment for programmatic buying. Read more about our products here.

You can trust us with your programmatic advertising campaigns. We develop our programmatic buying channels and opportunities continuously so that you can have the latest technological advances at your disposal.

Your processes and campaign monitoring will be easy and productive, thanks to our close collaboration with you.

Programmatic buying: why?

  • Programmatic buying is almost always a viable purchasing method. Alma Media offers similar advertising solutions for closed auctions and direct selling.
  • Programmatic buying is effective and provides an extensive choice of targeting methods and real-time optimisation of campaigns.


The ABCs of programmatic buying

See more information on the principles of programmatic buying.

Products

Buying Alma”s advertising inventory programmatically.

Programmatic buying guide

Read more >>

Programmatic vs. direct buying

Find out more about the pros and cons of programmatic vs. direct buying

Programmatic Ad Preview:



Ad format:


You can request the Xandr Creative ID of your programmatic ad from your demand side platform’s support.


Contact us

E-mail: programmatic(a)almamedia.fi

  • Maarit Toivonen

    Programmatic Manager, Team Lead

    Tel. 010 665 6218
    Maarit.Toivonen(at)almamedia.fi

  • Tanja Jaatinen

    Programmatic Manager

    Tel. 010 665 2556
    tanja.jaatinen(at)almamedia.fi

  • Noora Pyörre

    Programmatic Manager

    Tel. 0106656227
    noora.pyorre(at)almamedia.fi

  • Elias Hokkanen

    Programmatic Specialist

    Tel. 0106655402
    elias.hokkanen(at)almamedia.fi

  • Aki Salonen

    Programmatic Specialist

    Tel. 010 665 2644
    aki.salonen(at)almamedia.fi