Programmatic buying
Programmatic buying involves automated buying and selling of advertising. Alma Media is a safe, high-quality, and transparent environment for programmatic buying. Read more about our products here.
You can trust us with your programmatic advertising campaigns. We develop our programmatic buying channels and opportunities continuously so that you can have the latest technological advances at your disposal.
Your processes and campaign monitoring will be easy and productive, thanks to our close collaboration with you.
Programmatic buying: why?
- Programmatic buying is almost always a viable purchasing method. Alma Media offers similar advertising solutions for closed auctions and direct selling.
- Programmatic buying is effective and provides an extensive choice of targeting methods and real-time optimisation of campaigns.
The ABCs of programmatic buying
See more information on the principles of programmatic buying.
Products
Buying Alma”s advertising inventory programmatically.
Programmatic buying guide
Programmatic vs. direct buying
Find out more about the pros and cons of programmatic vs. direct buying
Programmatic Ad Preview:
You can request the Xandr Creative ID of your programmatic ad from your demand side platform’s support.
Alma Spotlight – Daniil Ivanov, Tulos:
The Carbon Footprint of Advertising is the Hottest Topic Right Now!
Digital advertising contributes significantly to carbon dioxide emissions. That’s why the carbon footprint of advertising—especially in programmatic advertising—is the hottest topic right now.
Contact us
E-mail: programmatic(a)almamedia.fi
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Maarit Toivonen
Programmatic Manager, Team Lead
Tel. 010 665 6218
Maarit.Toivonen(at)almamedia.fi -
Tanja Jaatinen
Programmatic Manager
Tel. 010 665 2556
tanja.jaatinen(at)almamedia.fi
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Noora Pyörre
Programmatic Manager
Tel. 0106656227
noora.pyorre(at)almamedia.fi -
Elias Hokkanen
Programmatic Specialist
Tel. 0106655402
elias.hokkanen(at)almamedia.fi