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Programmatic buying

Programmatic buying involves automated buying and selling of advertising. Alma Media is a safe, high-quality, and transparent environment for programmatic buying. Read more about our products here.

You can trust us with your programmatic advertising campaigns. We develop our programmatic buying channels and opportunities continuously so that you can have the latest technological advances at your disposal.

Your processes and campaign monitoring will be easy and productive, thanks to our close collaboration with you.

Programmatic buying: why?

  • Programmatic buying is almost always a viable purchasing method. Alma Media offers similar advertising solutions for closed auctions and direct selling.
  • Programmatic buying is effective and provides an extensive choice of targeting methods and real-time optimisation of campaigns.

The ABCs of programmatic buying

See more information on the principles of programmatic buying.


Buying Alma”s advertising inventory programmatically.

Programmatic buying guide


Programmatic vs. direct buying

Find out more about the pros and cons of programmatic vs. direct buying

Programmatic Ad Preview:

Ad format:

You can request the Xandr Creative ID of your programmatic ad from your demand side platform’s support.

Alma Spotlight – Daniil Ivanov, Tulos:

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Digital advertising contributes significantly to carbon dioxide emissions. That’s why the carbon footprint of advertising—especially in programmatic advertising—is the hottest topic right now.


Contact us

E-mail: programmatic(a)

  • Maarit Toivonen

    Programmatic Manager, Team Lead

    Tel. 010 665 6218

  • Tanja Jaatinen

    Programmatic Manager

    Tel. 010 665 2556

  • Noora Pyörre

    Programmatic Manager

    Tel. 0106656227

  • Elias Hokkanen

    Programmatic Specialist

    Tel. 0106655402

Read more about Alma's Programmatic Advertising Team >>