Use Alma Data programmatically
Alma also offers versatile targeting solutions for programmatic buying. Targeting is based on Alma’s own, first-party data. Read more about Alma Data.
You can choose from ready-made sociodemographics and interest areas. Alma Data also enables tailored target groups in accordance with the advertiser’s goals.
Alma Data’s high quality is based on Alma’s strong decision-maker and consumer content and on analytics and forecast models. The sociodemographics are based on surveys, data collected from registered users, and modelling. Interest-based data is based on browser behaviours on our sites. Our audience data originates in Finland, and we update the interest-based data constantly. We also use journalistic content and offline information for enhanced Alma Data versatility. Alma collects and maintains information in a fully transparent manner so we can provide our customers with high-quality, safe, and functional audience data.
You can buy Alma Data for your programmatic advertising through private deals. Contact us and we’ll find the best audience data for you and your target groups!
The best results are achieved through exact targeting in a relevant media context.