Compared to open marketplaces, using the private marketplace option gives the advertiser a much broader access to programmatic buying for Alma Media’s advertising space. In private marketplaces the buyer can choose from all standard advertisement formats. By using private marketplace the buyer can reach just the right audience.
Private deals will be concluded for the selected advertisement formats and websites/sections, allowing the buyer to easily buy advertising space through the demand-side platform.
Private deals are concluded in co-operation with the programmatic buying team to ensure that the desired inventory is made easily accessible on the demand-side platform. The publishing platform we use includes integration with a large number of demand-side platforms.
The following advertisement formats and Alma Media websites are available via private deals: