Programmatic buying

Programmatic buying (= RTB, Real Time Bidding) is a method of buying and selling advertisement inventory automatically.

Alma Media provides a secure, transparent and high-quality environment for programmatic buying. Our goal is to provide customers with an optimally effective environment for carrying out programmatic campaigns. To this end, we continuously develop programmatic buying channels and options to ensure that advertisers can leverage the opportunities presented by technology in as versatile a manner as possible.

We also engage in close cooperation with the customer in the area of programmatic campaigns to make their practical implementation and monitoring as easy and productive as possible from the customer’s perspective.

Why use programmatic buying?

  • Programmatic buying is a buying method that suits almost all scenarios. In private auctions in particular, Alma Media offers nearly the same inventory as it does through traditional direct sales.
  • Programmatic buying emphasises especially efficiency, broad selection of of targeting options and real-time campaign optimization


Alma Media invests strongly in data-driven service and experience

Alma Media, a media company focusing on digital services and publishing, will deploy Salesforce DMP (Data Management Platform). The deployment will strengthen the development of the data-driven customer experience of Alma’s content and services as well as marketing automation and the targeting of digital advertising.

Read more about new DMP >


The ABCs of programmatic buying

See more information on the principles of programmatic buying.

Audience data

Make use of Alma’s audience data programmatically.

Buying methods

You can buy advertising space on Alma Media’s various websites through either open or private auctions.

Programmatic vs. direct purchasing

Find out more about the pros and cons of programmatic vs. direct purchasing.

Contact us

E-mail: programmatic(a)

  • Maarit Toivonen

    Programmatic Manager
    Tel. +358 10 665 2056
  • Tanja Jaatinen

    Programmatic Manager
    Tel. +358 10 665 2556
  • Otto Kullberg

    Media Specialist
    Tel. +358 10 665 3491