Iltalehti is a major Finnish news media. Its combination of digital and print channels reaches more than 2 million Finns weekly, throughout the country.
Multichannel use is typical of its readers: in addition to reading the printed paper, they use digital devices. News is its most popular content, but its lifestyle content also reaches large audiences effectively. For advertisers, Iltalehti offers a broad and varied range of solutions, with regard to both media environments and forms of advertising.
Content marketing surprised a risk avoider positively
Harmonia Life decided to try out digital content marketing – and achieved great results. The amount and quality of contacts reached a new level.
Sales boost through mobile advertising
Summer is difficult season for car companies. In summer 2015 Citroën decided to focus on mobile marketing. All the results were even better than expected. The engagement was good and the amount of clicks was huge, which had a positive impact on sales figures.
6 times per week
Readers per issue
Unique browsers per week
Of total traffic
Video starts per week
Sources: NRS Autumn 2015/Spring 2016, TNS Panel 4 July 2016 to 2 October 2016 avg, TNS Metrix 4 July 2016 to 2 October 2016 avg., GA 4 July 2016 to 2 October 2016 avg, IL-TV video starts GA 26 September to 13 November.