Alma Research
The market is changing faster than ever, and there is an overwhelming amount of data available. The challenge lies in how well we can organize and leverage this data to meet our diverse needs. At Alma, we invest significantly in utilizing various types of data and are eager to assist you in applying different research findings and insights.
Research Data Supporting Advertisers
Alma Media provides advertisers with research data to guide advertising initiatives in the right direction, effectively reaching the target audience. The foundation of our advertising planning tools is built on TNS Mind Päättäjä, Mind Kuluttaja, and the National Media Research (KMT), which offer insights into audience numbers across different media, the behavior of various target groups, and their attitudes toward both B2B and B2C advertisers. Additionally, Alma Media conducts various measurements to help advertisers achieve their goals.
Attention Value Research
Regular attention value studies are conducted on print and online campaigns published in Alma’s media. These studies provide advertisers with valuable feedback directly from the audience about their advertising.
Pre-Testing
With advertisement pre-testing, Alma can help advertisers determine the most compelling way to communicate before investing in a campaign.
Impact Research
The impact of online advertising on brand perception can be assessed by comparing brand metrics in groups that have seen the advertising during the campaign and those that have not.
Custom Research
Custom research projects can be carried out for advertisers when the starting point is different from the aforementioned studies. Alma has conducted studies on building brand awareness and brand positioning among Alma Media’s audiences.
Influencer Audiences
The Alma Business Media Influencer Community is Alma’s own decision-maker panel, consisting of audiences from Alma Business Media—a unique combination of decision-makers, experts, and influencers. This community offers an exceptional direct connection to the core of the decision-maker audience.
