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    Alma Media > Sustainable Alma > High-quality service provider > Data is a tool

High-quality service provider

Alma Media’s business is more and more digital. This presents not only new opportunities, but also new responsibilities. 

For example, advertising in the digital environment is more targeted, faster and more data-driven than before. At the same time, advertisers and media outlets must ensure that customer data is processed responsibly and in compliance with the law.

High-quality service provider

Data is a tool

Alma Media’s online services collect information on users in compliance with data protection regulations to support the continued development of service quality. 

The goals of data collection include delivering better targeted digital content and services to consumers and providing reliable first-party and second-party data to advertisers.  

To ensure security, Alma Media invests in the continuous development of systems, services and employee competence. Alma Media also complies with all the legislation governing data processing. 

For more information, please refer to the GDPR page on the Alma Media website.    

Objective indicators

In Alma Media we use two key indicators in monitoring the annual development of information security and data protection in our media and services. These indicators are the total number of serious information security breaches and the number of reprimands by the authorities regarding customer data protection or customer-related information security on our services.  

We are also committed to organising yearly data protection training for our employees to ensure that they maintain the necessary expertise in that area in spite of the changes taking place in our operating environment.


Data must be used legally

Companies that produce digital services need customer data to develop their services but consumers have a right to access their data or set restrictions for the processing of their data, says Alma Media”s Chief Digital Officer Santtu Elsinen.