Promoting democracy, pluralism
and vitality in society

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Contributor to a sustainable society

Alma Media’s media brands are committed to defending freedom of speech and a pluralistic and democratic society. They engage in ethical, objective and transparent journalism and help citizens improve their media skills.

Other Alma Media services also strive to enhance the vitality of their communities and support the balanced development of society, often in cooperation with other organisations, educational institutes or other companies.

While the methods vary, the goal is the same: providing people with tools for sustainable growth in both professional and private life.

Contributor to a sustainable society

Improving the Slovak education

One of the main themes in Profesia’s sustainability work is improving the Slovak education system. 

Profesia has built a portal,, which enables transparent and fair recruitment process in schools. Educational institutions can post job advertisements on for free. In 2020 over 5000 open positions were posted on the portal. received the Via Bona Slovakia Award in the Category Fair-Play in 2013.

Profesia also runs an academy for elementary and high school management. The academy aims to improve the human resource skills of school principals. Since 2018 over 20 principals per year have graduated from the academy. In the graduation event of 2020, the ceremony speech was held by the Minister of Education of Slovakia. 

An opposing force to fake news and hate speech

Responsible media companies must internalise how they can best support democracy and open dialogue between citizens.

One way to achieve this is to develop the ways editorial teams work and to open up this information to public scrutiny. Alma Media’s editorial teams have set quality goals for the content they publish. The key indicators used in monitoring their achievement include the number of condemnatory decisions by the Council for Mass Media as well as the results of reader surveys.

If the results decline, the editorial teams take action to respond. 

Alma Media’s editorial offices also cooperate with schools in many ways. One of the focuses of this cooperation is media education. We consider it important for schools to produce children who have the capacity to act sensibly both as consumers and producers of content.



Interesting but not irresponsible

Headlines can be bold but they must not upset or insult anyone. Facts must be checked and false rumours exposed, states Iltalehti’s Editor-in-Chief Erja Yläjärvi.