Alma Media Corporation Press release 18 February 2008
Iltalehti launches a new TV magazine
The publisher Kustannusosakeyhtiö Iltalehti, part of Alma Media Group, will introduce a new type of TV magazine. The new publication, TV-Jätti, is an 80-page information package on 60 TV channels, laid out in an easily readable format and appearing each Monday. The first issue of TV-Jätti comes out on 3 March 2008.
"The shift towards digital media has brought a larger audience to the premium channel packages, and we want to serve them better with an extensive offering of stories and clearly presented programme information. The magazine focuses on the ordinary Finnish TV viewer", says Meri Martikainen, head of TV-Jätti's editorial office.
TV-Jätti will be available as single copies nationwide through all major newsstand chains. The magazine will be low-priced when purchased together with the Iltalehti newspaper. Iltalehti will still retain its daily TV channel information in their familiar format.
TV-Jätti will be Iltalehti's second weekly magazine. The well-received women's magazine Ilona was launched about two years ago.
Meri Martikainen, Head of editorial office, Iltalehti TV-Jätti, tel. +358 10 665 2662
Kari Kivelä, Publisher and Senior Vice President, Iltalehti, tel. +358 10 665 2032
Alma Media in brief
Alma Media is a profitably growing, self-renewing and internationally expanding company that invests in the future of newspapers and online media. Its best known products are Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.
Net sales in 2007 totalled 329 million and the operating margin was over 19%. The company's share is listed in the Mid Cap segment of the OMX Exchange's Nordic List, trading code ALN1V. Read more at www.almamedia.fi