Alma Media Corporation Press release March 6, 2012 at 10:00 EET
ETUOVI.COM LAUNCHES FREE LISTING-SERVICE FOR REAL ESTATE AGENTS
Etuovi.com, online real estate portal, part of Alma Media Corporation, launches free Listing service for real estate agents and life span pricing for private consumers to complement current advertising options. New services are a response to acute demand from the real estate market: during the past couple of weeks, Etuovi.com has received a lot of concerned feedback from consumers, as all apartments cannot be found from the familiar and functional online service. New situation in the real estate market has caused confusion as well as frustration in people searching and selling apartments.
The goal of Etuovi.com is the same as it has been for the last 15 years - to pair off homebuyers and -sellers. Long development work has given birth to the best online service and most functioning tools for real estate market.* In the new Listing-service every real estate agent can list on-sale apartments to Etuovi.com for free. With the new service Etuovi.com wants to ensure that the housing market continues to function fluently also in this new market situation.
"In our opinion, consumers who use real estate agents must be able to trust that his or her home is marketed in all the significant real estate portals", emphasizes Heikki Huttunen, Business unit director of Alma Mediapartners Oy.
Life span pricing for private consumers
Etuovi.com opened its online service to private consumers who wish to sell their apartments themselves at the end of 2011. Now Etuovi.com offers a life span pricing model to these customers. This kind of pricing model for private consumers is the first of its kind in Finland. For a set price consumers can market his or her apartment in Etuovi.com as long as it is sold. If the consumer does not manage to sell the apartment through Etuovi.com, the price of the advertisement is refunded by Etuovi.com, in case the consumer has made a commission agreement with a real estate agent who buys apartment advertising from Etuovi.com.
*Etuovi.com is reviewed to be an online service, which best meets the needs of consumers buying or selling apartments. Source: Real Estate Online 2011, TNS Gallup
For further information, please contact:
Business unit Director, Housing
Alma Mediapartners Oy
tel. +358 40 700 4739
Alma Mediapartners Oy
tel. +358 40 777 8299
Etuovi.com in brief
Etuovi.com is Finland's leading online real estate portal. The business consists of a nationwide online service, a newspaper offering apartment information distributed to households as well as other media and tools for realtor services. Etuovi.com has over 400,000 weekly unique visitors. Together with Vuokraovi.com, online service for rental apartments, Etuovi.com reaches over 455,000 unique visitors every week. The mobile application of Etuovi.com has been loaded to approximately 13,500 iPhone and Android phones. The realtor systems developed by Etuovi.com have approximately 2000 users. Etuovi.com is part of Alma Mediapartners Oy, of which Alma Media Corporation owns 65% and Arena Partners Oy, a development company for newspapers, 35%. See more at www.etuovi.com
Alma Media in brief
Alma Media is a dynamic media company whose best-known products are Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media employs approximately 3,000 professionals. The company's net sales in 2011 totalled MEUR 316.2 with an operating margin of 13.3 per cent. Alma Media's share (ALN1V) is listed in the NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.fi