Alma Media > Releases > Press release > launches free Listing-service for real estate agents launches free Listing-service for real estate agents

Alma Media Corporation   Press release   March 6, 2012 at 10:00 EET

ETUOVI.COM LAUNCHES FREE LISTING-SERVICE FOR REAL ESTATE AGENTS, online real estate portal, part of Alma Media Corporation, launches free Listing service for real estate agents and life span pricing for private consumers to complement current advertising options. New services are a response to acute demand from the real estate market: during the past couple of weeks, has received a lot of concerned feedback from consumers, as all apartments cannot be found from the familiar and functional online service. New situation in the real estate market has caused confusion as well as frustration in people searching and selling apartments. 

The goal of is the same as it has been for the last 15 years – to pair off homebuyers and -sellers. Long development work has given birth to the best online service and most functioning tools for real estate market.* In the new Listing-service every real estate agent can list on-sale apartments to for free. With the new service wants to ensure that the housing market continues to function fluently also in this new market situation.

“In our opinion, consumers who use real estate agents must be able to trust that his or her home is marketed in all the significant real estate portals”, emphasizes Heikki Huttunen, Business unit director of Alma Mediapartners Oy.

Life span pricing for private consumers opened its online service to private consumers who wish to sell their apartments themselves at the end of 2011. Now offers a life span pricing model to these customers. This kind of pricing model for private consumers is the first of its kind in Finland. For a set price consumers can market his or her apartment in as long as it is sold. If the consumer does not manage to sell the apartment through, the price of the advertisement is refunded by, in case the consumer has made a commission agreement with a real estate agent who buys apartment advertising from

* is reviewed to be an online service, which best meets the needs of consumers buying or selling apartments. Source: Real Estate Online 2011, TNS Gallup

For further information, please contact:

Heikki Huttunen
Business unit Director, Housing
Alma Mediapartners Oy
tel. +358 40 700 4739 

Riikka Wulff
Managing Director
Alma Mediapartners Oy
tel. +358 40 777 8299 in brief is Finland’s leading online real estate portal. The business consists of a nationwide online service, a newspaper offering apartment information distributed to households as well as other media and tools for realtor services. has over 400,000 weekly unique visitors. Together with, online service for rental apartments, reaches over 455,000 unique visitors every week.  The mobile application of has been loaded to approximately 13,500 iPhone and Android phones. The realtor systems developed by have approximately 2000 users. is part of Alma Mediapartners Oy, of which Alma Media Corporation owns 65% and Arena Partners Oy, a development company for newspapers, 35%. See more at  

Alma Media in brief
Alma Media is a dynamic media company whose best-known products are Aamulehti, Iltalehti, Kauppalehti and Alma Media employs approximately 3,000 professionals. The company’s net sales in 2011 totalled MEUR 316.2 with an operating margin of 13.3 per cent. Alma Media’s share (ALN1V) is listed in the NASDAQ OMX Helsinki Exchange. Read more at

  • Published: 6.3.2012, 11:00
  • Category: Press release, Releases

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