Moreover, by way of agreement, the company makes every effort to prevent data thefts in cases where, for example, it is agreed with a media agency that they may use Alma Media’s data for their customer’s advertising campaign.
There are good grounds for collecting and using consumer data for purposes such as advertising. In these cases the use of consumer data truly helps to bring more value for consumers. Alma Media recognises the principles of responsible and ethical conduct associated with these activities, and the company develops its operations in order to maintain trust and confidence.
Rauno Heinonen, Senior Vice President, Corporate Communications and IR