Alma Media – new vision and new visuals
Alma Media has unified the visual identity of its dozens of renowned products. The new look is just one step towards a more comprehensive brand strategy.
Alma Media is going through big changes. At the end of April, the company launched its new look, which brings together its publications and services and communicates the company's heavy investment in digital media. To Alma Media's customers, the rebranding is currently only apparent in the company’s outward image. The revamp is part of a larger brand strategy development project that will be carried out this year and some years to follow.
“Our aim is to make our customers and stakeholders better understand Alma Media's diverse services, which are constantly being improved. Alma Media consists of dozens of outstanding brands and we want to present ourselves as a unified product family in the future,” says Alma Media's Brand & CR Manager Sanna Forsström-Hack.
The revamp process was brought about by a real need when Alma Media's brand team met up last November with the intention of unifying the various Alma Media products' visual identities. It was a difficult task because products and services with very different visual identities have joined the Alma Media product family over the years.
“We soon realised that we could not simply join the visual identities of the various brands but we had to start from scratch. Alma's new logo is simpler and better structured, and hence it is easier to use in different formats and contexts. For some time now, the Group has had a need to strengthen Alma's brand so that all employees and stakeholders can commit to its values and culture. We have now finished the first leg of the journey.”