Traditionally, Alma Media’s competitors have primarily been other Finnish media companies. The internationalisation of the business and changes in consumers’ media consumption have significantly diversified the competitive landscape and made it global in terms of both content and advertising. 

The table below summarises the competitive landscape by business area.

Alma Markets

Recruitment services
Social media
Global technology giants
Online marketplaces
Classified ads

Alma Talent

Finnish media publishers
Information service companies
Publishers of trade literature
Event organisers
Training companies
Global publishers of financial and technology media
Customers’ own media
Social Media
Global technology giants


Alma Consumer

Finnish media publishers
Commercial TV broadcasters
Magazine publishers
Social media
Global entertainment news services
Global technology giants