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Alma Media to launch new digital auction for second-hand cars

Alma Media Corporation                  Press Release                     23 November 2022  


Alma Media will launch a digital car auction for second-hand cars between consumers and car dealerships,and, in the auction, the consumer will be able to sell their car as quickly and easily as possible. The service will start operating in the first quarter of 2023.

According to estimates by Alma Media, a total of nearly 380,000 annual transactions take place between private car sellers and car dealerships in Finland. The service allows the consumer to reach car dealerships all over Finland, compare bids at once and make a deal with the selected car dealership even as quickly as in 48 hours. To put a second-hand car up for sale, one needs the registration number, mileage and a few pictures, and, besides, (s)he is not obligated to accept any bids. If one eventually want to sell the car to a private individual, it is handily to do it in Nettiauto.

“We are developing new kinds of service models in the field of car trade. These are intended to serve both the car trade and the consumer even better than before. The main idea of the service to be launched is that the consumer will quickly receive a bid from the car dealer. This way, the service resolves some of the key pain points on a car's sales path for both parties and offers the consumer a valuable alternative to selling a car themselves”, says Kari Kivelä.

Car dealerships will get a quick and easy way to acquire high-quality second-hand cars

At first, cars that have mileage of less than 200,000 kilometres and are newer than 10 years will be included in the advertising in the service. Due to the price estimate in the service, the sellers' price expectations will be realistic, and the buyer will be a reliable car dealership. Bids can be easily compared, and the consumer can decide on the transaction at their leisure. According to Kivelä, the reception among car dealerships has been very good and encouraging.

Used car auction in a nutshell
  • The whole of Finland as the market area.
  • Includes an extensive number of car dealerships.
  • The consumer only needs a few basic facts about the car they are selling. The service is free of charge for consumers and does not oblige them to sell the car.
  • The driving forces are Alma Media and Nettiauto, the leading marketplace for vehicles sold by consumers, where 220,000 car owners put their cars up for sale annually.

For more information:  

Kari Kivelä, SVP of Alma Consumer  
tel. +358 10 665 2032  

Distribution: key media, 

Alma Media in brief

Alma Media is a digital service business and media company with a strong capacity for renewal. We are building sustainable growth from media to services, providing content and services that benefit users in their everyday lives, work and leisure time. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti,, Nettiauto and Nettimoto. Our recruitment services include and in the Czech Republic, in Slovakia and in Croatia.

In Finland, our business operations include leading housing and automotive marketplaces, financial and professional media, national consumer media and content and data services for businesses and professionals. Alma Media’s international business in Eastern Central Europe, Sweden and the Baltic countries consists of recruitment services and an online marketplace for commercial properties.

Alma Media operates in 11 countries in Europe and employs approximately 1,500 professionals. Alma Media’s revenue from continuing operations was EUR 275.4 million in 2021 of which the share of digital business was 76.9%. Alma Media’s share is listed on NASDAQ Helsinki. Read more at

  • Published: 23.11.2022, 09:00
  • Category: Press release

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