Alma Media sells Kauppalehti 121 to Bisnode AB

Alma Media Corporation   Press release   4 November 2009 at 10.00

 

ALMA MEDIA SELLS KAUPPALEHTI 121 TO BISNODE AB

 

Kauppalehti Oy, part of the Alma Media Group, has sold Kauppalehti 121 Oy, its direct marketing company, to Bisnode AB. The parties have agreed not to disclose the transaction price. As a result of the transaction, Alma Media will record a capital gain of approximately EUR 0.4 million.

 

– The deal is well in line with Kauppalehti Group’s long-term strategy to offer our customers a versatile and constantly developing range of business information services that add value, says Mr Juha-Petri Loimovuori, Managing Director, Kauppalehti Group. – Kauppalehti 121’s offering complements very well Bisnode’s current selection of direct marketing services. The new owner has excellent opportunities to develop and grow the company’s business and provide even better service to its customers.

 

Other Bisnode Group companies in Finland are Soliditet, D&B, Kompass and DirektMedia.

 

Kauppalehti 121 offers its customers value adding marketing services and is particularly well known for its innovative direct and customer relationship marketing tools. Its largest customers operate in the car sales, media and financial industries. Kauppalehti 121 employs 55 marketing experts.

 

Bisnode is one of Europe’s leading providers of digital business information, including credit reports, company and consumer marketing information services and direct marketing tools. Bisnode employs approximately 3,200 people in 18 countries. The company is owned by the private equity company Ratos and the media company Bonnier.

 

More information:

 

Juha-Petri Loimovuori, Managing Director, Kauppalehti Group, tel. +358 10 665 2360

Juha Airaksinen, Managing Director, Bisnode Finland, tel. +358 9 7511 9100

 

 

 

Alma Media is a profitable and internationally expanding company that invests in the future of newspapers and online media. Its best known products are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.

 

Net sales in 2008 totalled EUR 341 million and the operating margin was over 14%. The company’s share is listed in the Mid Cap segment of the NASDAQ OMX Helsinki. Please visit www.almamedia.com for further information.