PROGRAMMATIC ADVERTISING

Why Choose Alma as Your Partner for Programmatic Advertising?

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ALMA REACHES FINNS

Alma’s network consists of nationally and regionally comprehensive media.

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BRAND-SAFE CONTENT

where you can be confident in the advertising context.

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HIGH-QUALITY DATA

We use only our own responsibly collected first party data.

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COOKIE-FREE TARGETING

It also works in a changing digital environment.

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TARGETING AND SCALABILITY

The ability to reach either large audiences or specific target groups—or both.

Learn More about Programmatic Advertising and Alma Media

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PROGRAMMATIC IN FINLAND

Familiar with programmatic, but new to Finnish market? No worries, we’re here to help you.

Learn about the Finnish Programmatic Market

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ALMA MEDIA PROGRAMMATIC PRODUCTS

Alma Media’s programmatic buying offers a combination of scalability, precision, and quality—all in one package.

Explore Alma’s Programmatic Advertising Products

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PROGRAMMATIC HELP CENTRE

Do you need more information about the systems in programmatic, or do your lineitems not spend?

Check out the Programmatic Help Centre

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WHAT IS PROGRAMMATIC ADVERTISING?

Programmatic can feel confusing, but it doesn’t have to be. We collected the basics of programmatic all in one place.

Get Familiar with Programmatic Advertising

Stockholm Programmatic Summit highlights the path to higher-quality inventory: Finnish publishers are driving the inventory quality through deal-based buying

The Stockholm Programmatic Summit, held in September 2025, brought together key players in the programmatic […]

Programmatic Advertising in Finland 2025: Optimism, AI, and New Growth Channels 

IAB Finland’s State and Trends of Programmatic Buying 2025 report, published on November 12, 2025, […]

Outstream video proves it with the numbers: Alma’s programmatic VTR up to 60% 

Video advertising is a powerful way to capture audience attention and outstream video has become […]

May I Have Your Attention, Please!

Capturing attention is essential in any context where a message needs to get through. Many […]

Four key insights every Swedish buyer should know about Finland’s programmatic market 

As programmatic buying continues to shift toward international hubs, understanding markets beyond one’s home country […]

The State of Programmatic: Global Trends and Growth Drivers in Programmatic Advertising

Programmatic advertising continues its strong global growth, even as the development of the open internet […]