Material instructions for print advertising

    Alma Media > Alma for advertisers > Material guidelines > Material instructions for print advertising

Below you will find the compiled material guidelines for Alma’s print ads. With these instructions, you are able to get started with designing your own printed advertisement.

If you have any questions or need help with the delivery of the material, contact Alma’s advertising management at: mediamainonta@almamedia.fi

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General instructions for print advertising

TECHNICAL INSTRUCTIONS: GENERAL PRINT GUIDELINES – ALMA BUSINESSMEDIA

Magazines

Arvopaperi, Kauppalehti Fakta, Kauppalehti Optio,  Mikrobitti, Talouselämä ja Tivi.  Images and graphics as high resolution CMYK images (300 dpi) in EPS, JPG or TIFF format.

Tabloids

Kauppalehti, Mediuutiset, and Tekniikka & Talous. Images and graphics as high resolution CMYK images (220 dpi) in EPS, JPG or TIFF format.

File format

Materials must be submitted as printable PDF files, at least in Acrobat 5 (PDF 1.4) format. Images in CMYK format. Graphics and logos in CMYK process colors. No following elements: RGB or Index colors, ICC profiles, OPI links, must not contain any color profiles. Advertising materials in digital form. The materials are stored for a maximum of 3 months.

NOTE! Please note in magazines ads: 5 mm bleed and corner marks. Internal margin recommendation 10 mm.

Font

Fonts must be included in the PDF file.

Font cuts to be used

We recommend using Adobe Fonts. TrueType fonts are not allowed. Texts should be converted to paths if possible. We do not recommend text sizes below 9 points in Tabloids and less than 12 points in negative text in ads.

Separation recommendations

Newspaper reduction must be taken into account when making the material. Total color coverage 240%. Dot spread in midtones 22%. Profile to be used eg WAN-IFRAnewspaper26v5. Repeated tonal area in Kauppalehti 3-90%

Gray balance:

CyanMagentaYellow
20%14%14%
30%22%22%
40%30%30%
50%40%40%

Target density (+0.1):

Cyan    Magenta    Yellow     Black
0.85     0.85               0.85          1.10

We recommend 75% achromatic (GCR) separation.

Maximum black min. 85%, which starts with already light shades. (black starts when cyan is 5%)

We reserve the right to change the color content of the advertisement to match the printing process of the magazine.

We do not recommend the use of 4-color black or the use of small dot-sized negatives or elements due to possible misalignment due to the printing method.

Color profiles

Optio cover: ISO Coated V2 300 and inside PSO LWC Improved
Talouselämä cover: ISO Coated V2 300 and inside PSO MFC Paper
Tivi, Mikrobitti and Arvopaperi covers and inserts: ISO Coated V2 300
If necessary, profiles can be downloaded here

Kauppalehti, Tekniikka & Talous and Media news color profiles can be found here

Page production and layout:

Kauppalehti classifieds and company pages:
Punamusta Oy
– Heikki Pylkkönen +358 10 230 8584

Tekniikka&Talous:
Punamusta Oy
Page production:
– Simo Winqvist +358 40 088 3326
– Toni Piipponen +358 44 788 3899

Page production for other magazines:
PunaMusta Oy, Content and design services
Alvan Aallon katu 3 C, 00100 Helsinki
– Simo Winqvist +358 40 088 3326
– Toni Piipponen +358 44 788 3899

TECHNICAL INSTRUCTIONS: IL PRINT GENERAL INSTRUCTIONS

Iltalehti accepts only materials that qualify for newspaper and are saved into PDF format. The material has to be:

  • PDF in real 1:1 size
  • Cut without background
  • RGB or CMYK colors
  • Resolution of pictures 220 dpi                                                                                                                                                                                                                                          

PDF document should be named so that the advertiser and publication date are shown in name, for example company010620.pdf.

Ad material can be made either by Mac or PC, by the most common professional graphic software (NOT word- or powerpoint). When using a PostScript file, it has to be converted into PDF by using Adobe Acrobat Distiller software. The version of pdf should be 1.3-1.4. Recommended version is 1.4 (Acrobat 6).

Fonts have to be included with the PDF document. Iltalehti is not responsible for wrongly printed fonts that have not been included in the PDF document.

If using CMYK colors, it is not possible to use 4-color black. The colors should be defined as process colors and pictures have to be differentiated to CMYK format. Total ink coverage in CMYK colours and pictures is not allowed to be over 220 %.

Screen ruling is 40 lines per cm. The raster points enlarge 20-30%, when printed on newsprint.

The ad has to be exactly the size of the booked ad space. Everything in the PDF document will be printed, which means all elements, like alignment marks, which are not supposed to be in the ad, should be avoided.

If the material is not in the required PDF format or is otherwise faulty, it will be delivered back to the maker.

You will find more information from: https://www.sanomapaino.fi/tietoa-tekijoille/

Print profile is WAN-IFRAnewspaper26v5 (load here).

Size and format requirements

If ads are not the height of a full column (365 mm), the maximum height is 280 mm.

Five (5) column ads are not published in the text (except A4).

The minimum size of ads is 300 mm.

Embeddings
Print advertisement can be tailored to fit around the page editorial content so that its embedded in the lay out that covers about half of the page area. Embedded print ad over the spread covers about half of the entire spread area. Embedded ads are always placed on the sports pages. Contact media sales for more information. ATTENTION Embedded print ads are custom placements so they have to be always negotiated and planned individually.

Columns widths

  • 1 colums 38 mm
  • 2 column 81 mm
  • 3 column 124 mm
  • 4 column 167 mm
  • 5 column 210 mm
  • 6 column 253 mm
  • 12 column 520 mm

Printing area

Height 365 mm, width 253 mm

Number of columns: 6

Printing method
Offset rotation

IL SPECIAL ISSUES Technical Guidelines

Technical specifications

IL-Media accepts only materials that qualify for newspaper and are saved into PDF format. Recommended version is 1.5 (Acrobat 6).

Fonts have to be included with the PDF document. IL-Media is not responsible for wrongly printed fonts that have not been included in the PDF document.

Total ink coverage in CMYK colours and pictures is not allowed to be over 300 %.
Screen frequency is 60 lines / cm. Line frequency tone images of 300 dpi and line images of 600 dpi final size .If the material is not in the required PDF format or is otherwise faulty, it will be delivered back to the maker.

Ad size: Ad side of the page

The ad elements (image and base) must be 3 mm bleed. Material must not contain any frames. Text and logos ie. elements must not be placed 8 mm closer to the edge of the page. Cutting marks must be outside of the material and bleed.

Ad size with margins

Between notification and the side of the page will be white margin. For example, materials with frame is prepared in this size.

Color profile

ISO Coated v2 300% (ECI)

Special issues size: 220 x 297 mm
Cutting margins: 3 mm
Number of Columns: 4 columns

Multi-channel print advertising


Multi-channel Full Page + Digital Full Page

MediaPrint dimensionsDesktop dimensionsMobile dimensions
Kauppalehti (Digital Full Page)253×365 mm620x891px
(max 300 kB)
300×431 px
(max 300 kB)
KL Premises253×365 mm620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Optio (Digital Full Page)217×280 mm +5 mm bleed620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Fakta (Digital Full Page)217×280 mm +5 mm bleed620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Talouselämä (Digital Full Page)205×265 mm +5 mm bleed620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Arvopaperi (Digital Full Page)205×275 mm +5 mm bleed620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Tekniikka&Talous (Digital Full Page)253×365 mm620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Tivi (Digital Full Page)217×280 mm +5 mm bleed620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Mikrobitti (Digital Full Page)205×275 mm +5 mm bleed620x891px
(max 300 kB)
300×431 px
(max 300 kB)


Multi-channel Full Page + Super Front Page

MediaPrint dimensionsDesktop dimensionsMobile dimensions
Kauppalehti (Super Front Page)253×365 mm2560×1440 px
(max 400 kB)
1024×1366 px
(max 300 kB)
Optio (Super Front Page)217×280 mm +5 mm bleed2560×1440 px
(max 400 kB)
1024×1366 px
(max 300 kB)
Fakta (Super Front Page)217×280 mm +5 mm bleed2560×1440 px
(max 400 kB)
1024×1366 px
(max 300 kB)
Talouselämä (Super Front Page)205×265 mm +5 mm bleed2560×1440 px
(max 400 kB)
1024×1366 px
(max 300 kB)
Arvopaperi (Super Front Page)205×275 mm +5 mm bleed2560×1440 px
(max 400 kB)
1024×1366 px
(max 300 kB)
Tekniikka&Talous (Super Front Page)253×365 mm2560×1440 px
(max 400 kB)
1024×1366 px
(max 300 kB)
Tivi (Super Front Page)217×280 mm +5 mm bleed2560×1440 px
(max 400 kB)
1024×1366 px
(max 300 kB)
Mikrobitti (Super Front Page)205×275 mm +5 mm bleed2560×1440 px
(max 400 kB)
1024×1366 px
(max 300 kB)



Multi-channel Back Cover + Digital Full Page

MediaPrint dimensionsDesktop dimensionsMobile dimensions
Kauppalehti (Back cover)253×280 mm620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Optio (Back cover)217×250 mm
+5 mm bleed
620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Fakta (Back cover)217×250 mm
+5 mm bleed
620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Talouselämä (Back cover)205×235 mm
+5 mm bleed
620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Arvopaperi (Back cover)205×245 mm
+5 mm bleed
620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Tekniikka&Talous (Back cover)253×280 mm620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Tivi (Back cover)217 x 250 mm
+ 5 mm bleed
620x891px
(max 300 kB)
300×431 px
(max 300 kB)
Mikrobitti (Back cover)205×245 mm
+5 mm bleed
620x891px
(max 300 kB)
300×431 px
(max 300 kB)

MediaPrint dimensionsDesktop dimensionsMobile dimensions
Kauppalehti521×365 mm2560×1440 px (max 400 kB)1024×1366 px (max 300 kB)
Optio434×280 mm + 5 mm bleed2560×1440 px (max 400 kB)1024×1366 px (max 300 kB)
Fakta434×280 mm + 5 mm bleed2560×1440 px (max 400 kB)1024×1366 px (max 300 kB)
Talouselämä410×265 mm + 5 mm bleed2560×1440 px (max 400 kB)1024×1366 px (max 300 kB)
Arvopaperi410×275 mm + 5 mm bleed2560×1440 px (max 400 kB)1024×1366 px (max 300 kB)
Tekniikka&Talous521×365 mm2560×1440 px (max 400 kB)1024×1366 px (max 300 kB)
Tivi434×280 mm + 5 mm bleed2560×1440 px (max 400 kB)1024×1366 px (max 300 kB)
Mikrobitti410×275 mm + 5 mm bleed2560×1440 px (max 400 kB)1024×1366 px (max 300 kB)

Display ad format: Super Front Page

Print ad format: Front page

Filetype – static JPEG

URL linking possible: the customer provides the link they want for the advertisement

The ad is placed by the media in a multi-channel ad template, which is scaled according to the screen used

MediaPrint
dimensions
Digital
dimensions
Kauppalehti253×280 mmDesktop: 2560×1440 px (max 400 kB),
Mobile: 1024×1366 px (max 300 kB)
Tekniikka
&Talous
253×280 mmDesktop: 2560×1440 px (max 400 kB),
Mobile: 1024×1366 px (max 300 kB)
Mediuutiset252 x 270 mmDesktop:
2560×1440 px (max 400 kB),
Mobile:
1024×1366 px (max 300 kB)

E-magazine app

  • Uses the same material as print ad
MediaPrint
size
Desktop
size
Mobile
size
Kauppalehti253×182 mm980×400 px
(max 300 kB)
300×300 px
(max 300 kB)
KL Premises253×182 mm468×400 px
(max 300 kB)
300×300 px
(max 300 kB)
Optio217×140 mm
+5 mm bleed
(Vertical: 108×280 mm
+5 mm bleed)
980×400 px
(max 300 kB)
300×300 px
(max 300 kB)
Fakta217×140 mm
+5 mm bleed
(Vertical: 108×280 mm
+5 mm bleed)
980×400 px
(max 300 kB)
300×300 px
(max 300 kB)
Talouselämä205×132 mm
+5 mm bleed
(Vertical: 102×265 mm
+5 mm bleed)
980×400 px
(max 300 kB)
300×300 px
(max 300 kB)
Arvopaperi205×132 mm
+5 mm bleed
(Vertical: 100×275 mm
+5 mm bleed)
980×400 px
(max 300 kB)
300×300 px
(max 300 kB)
Tekniikka&Talous253×182 mm
(Back cover: 253x180mm)
980×400 px
(max 300 kB)
300×300 px
(max 300 kB)
Tivi217×140 mm
+5 mm bleed
(Vertical: 105×280 mm
+5 mm bleed)
980×400 px
(max 300 kB)
300×300 px
(max 300 kB)
Mikrobitti205×132 mm
+5 mm bleed
980×400 px
(max 300 kB)
300×300 px
(max 300 kB)

We recommend the delivery of separate material for digital, in order to guarantee the best functionality for the campaign. 

  • A target address (url) is required for the digital material.
  • The advertising message must be the same as in print
  • Light animation is ok

If necessary, the material of the full page of the print can be used as such in both print and digital.

  • For spreads and vertical halves, the material cannot be scaled, and a separate material is always needed
  • The advertiser can also separately prohibit the use of a print ad in digital, but this has no effect on the price, and lost digital impressions will not be reimbursed afterwards

The delivery time of the materials is three days before the start of the campaign.

Print advertising

MediaAd dimensions for vertical*Ad dimensions for horizontal*Ad dimensions for postcard*
Iltalehti124×180 mm
Iltalehden speciality magazines50 x 297 mm220 x 65 mm110 x 145 mm
Talouselämä51 x 265 mm205×66 mm + bleed 5 mm84 x 112 mm
Arvopaperi53×275 mm + bleed 5 mm172×57 mm90×120 mm + bleed 5 mm
Optio54 x 280 mm + bleed 5 mm217 x 70 mm + bleed 5 mm90 x 120 mm + bleed 5 mm
Optio (At your service -column)At your service -column: 88 x 124 mm
Fakta54 x 280 mm + bleed 5 mm217 x 70 mm90 x 120 mm
Tivi52×280 mm + bleed 5 mm217×70 mm + bleed 5 mm
Kauppalehti253×90 mm
Tekniikka&Talous253×90 mm
Mediuutiset252 x 90 mm
Mediuutiset (recruitment)123 x 180 mm252 x 90mm

*Arvopaperi, TE, Tivi, Mikrobitti, Optio, Fakta bleed on print ads + 5 mm

MediaDimensions
Kauppalehti253×280 mm
Tekniikka&Talous253×280 mm
Mediuutiset 252×270 mm

Note! Reservation 2 weeks before the publication date

*Incl. SPC text space, max. 1/3 page

MediaDimensions
Kauppalehti210×290 mm
Tekniikka&Talous210×290 mm
Mediuutiset200×280 mm
MediaDimensions
Kauppalehti47×365 mm
MediaDimensions
Kauppalehti47×50 mm
MediaDimensions
Kauppalehti150×182 mm
Tekniikka&Talous150×182 mm
MediaDimensions
Kauppalehti98×90 mm
Tekniikka&Talous98×90 mm
MediaDimensions
Mediuutiset252×182 mm
Mediuutiset
(Recruitment)
123 x 368 or
252 x 180 mm
IL speciality magazine110 x 297 mm or
220 x 148 mm (bleed 3 mm)
Iltalehti124×365 mm or
253×180 mm
MediaMainoskoko
Mediuutiset47×368 mm
MediaDimensions
Mediuutiset98×368 mm
MediaDimensions
Mediuutiset252×368 mm
Mediuutiset
(Recruitment)
252×368 mm
IL speciality magazine220×297 mm
(bleed 3 mm)
Iltalehti253×365 mm

MediaDimensions
IL speciality magazine440×297 mm
(bleed 3 mm)
Iltalehti520×365 mm
Mediuutiset525×368 mm
MediaDimensions
IL speciality magazine220×297 mm (bleed3 mm)
Iltalehti253×365 mm
Mediuutiset252×368 mm

*sis. SPC-tekstipaikan, maks. 1/3 sivu

MediaDimensions
Mediuutiset (Recruitment)4×120 (166×120 mm)
Mediuutiset (Recruitment)4×180 (166×150 mm)
MediaDimensions
Mediuutiset150×115 mm

*Incl. SPC text space, max. 1/3 page

MediaDimensions
Mediuutiset (Recruitment)2×80 (81×80 mm)
Mediuutiset (Recruitment)2×120 (81×120 mm)
Mediuutiset (Recruitment)2×180 (81×180 mm)

Sizes for the module ads with image:

1×50 pmm (38×50 mm)
2×50 pmm (81×50 mm)
2×100 pmm (81×100 mm)
6×50 pmm (253×50 mm)
6×100 pmm (253×100 mm)


Column widths in classifieds and Premises -insert:

1 column – 38 mm
2 columns – 81 mm
3 columns – 124 mm
4 columns – 167 mm
5 columns – 210 mm
6 columns – 253 mm

Iltalehti classified ads

Material requirements

The material should be packed in Zip format. The materials to be prepared must be accompanied by a layout template, a manuscript and the necessary slides, color negatives, photographs or drawings.

The material should be delivered primarily by e-mail to il.luokitelut@ahaavalmistus.fi. CDrom also works.

Programs

Documents created with Illustrator or InDesign, and Adobe Acrobat PDF that meets newspaper requirements.

Fonts

Materials to be prepared Adobe Font Folio Open-Type Edition font, www.adobe.com/type. In PDF files, fonts are attached to the PDF file. For technical print reasons, it is not possible to use four-color black.

Pictures and graphics

As high resolution CMYK images. 220 dpi is recommended for 1: 1 image resolution.

Color values

Defined in CMYK colors. Prints on request and only for notifications over 100 pmm.

Inserts

Insert inside Iltalehti

Printing press attachment

  • Printed in connection with the production of the magazine
  • Number of pages 4-16 pages, in 4-page steps
  • Nationwide full edition, additional editions possible (not 4 pages)
  • Possible Mon-Sat (high print numbers must be confirmed separately)
  • Printing area 253 x 365 mm or 253 x 375 mm (lower white space at the lower top)
  • Paper MFS 59 / 48.8 g / m2

Pullout

  • The customer delivers the attachment pre-printed
  • Nationwide full edition
  • Possible Mon-Sat (high print numbers must be confirmed separately)
  • Ask for more information from media sales.
  • NOTE! Always send a sample of the attachment to the print in advance and have it approved.
  • See printing presses insert instructions here (in Finnish).
    NOTE! Contrary to pdf-instructions, the inserts should be delivered to the following addresses:

    Sanoma Manu
    Patamäenkatu 9
    33700 Tampere, Finland

    Kaleva lehtipaino
    Graniittitie 6
    90620 Oulu, Finland

Technical specs of the insert

Ask further instructions about the prices, booking, material schedules and instructions for delivering the materials from media sales.

NOTE!
The word MAINOS should read at the top and bottom of each pages outside edge of the insert and advertorial.

MAINOS -word

  • Write in capital letters and bold sans serif font (e.g. Arial Bold./Helvetica Bold)
  • Font point size 12 pt
  • The color must stand out clearly from the base color

Material instructions for Alma Businessmedia inserts

The advertiser and the fixed insert – as well as the loose insert – must be marked with the identification text “MAINOS ” in letters at least the same size as the body text of the advertisement.

The color of the tag text must be as distinct from the base color as the body of the ad.

For an ad, the tag text is placed in both top corners of the ad. For inserts it is placed on the front page, and in the top corners of each page.

The material of the advertorial and the fixed insert must be sent to this address for approval well before of the printing date. mediamainonta@almamedia.fi

You can get media-specific insert quantities at mediamainonta@almamedia.fi

See the terms and conditions of sale of the attachments >>

Leaves printed in red and black:

Material instructions for Offset production PunaMusta Oy >>

  • Kauppalehti Option
  • Fact
  • Microbit
  • TIVI
  • Bond
  • Economic life.

Attachments to be printed at Manu Oy:

Check out the material instructions for the attachments to be printed at Manu Oy here >>

Applies to attachments from the following media:

  • Kauppalehti
  • Technology & Economics
  • Media news

Printing press insert is printed at the same time as the magazine.

All attachments must be marked with the identification text “MAINOS” in letters at least the size of the body text of the advertisement in height and thickness.

The color of the identification text must be clearly distinguishable from the background color.

The identification text is placed in both upper corners of the ad.

MediaMin. kokoMax. koko
Kauppalehti
Talouselämä115x200mm205x265mm
Arvopaperi, MikroBitti148×210 mm205×275 mm
Optio115×210 mm*
kapea liite: 115x280mm
matala liite: 217x145mm
217 x 280 mm*
Fakta140×140 mm217×280 mm
Tivi115×210 mm217×280 mm
Tekniikka&Talous280×400 mm280×400 mm
Iltalehti253 x 365 mm253 x 375 mm

*work allowances: roughing 3mm, top edge 15mm, bottom and front edges cut clean

Always check the technical suitability of the attachment before printing and ask your media vendor for reservation situation and printing volume.

Reservations no later than three weeks before the publication date. Finished printed attachments should be delivered to the press 7 working days before the date of publication.

More detailed material instructions for Iltalehti inserts

More detailed material instructions for Alma Businessmedia inserts

Finished printed attachments should be delivered to the press 7 working days before the date of publication.

More detailed material instructions for Alma Businessmedia inserts
  • Cutting to shape, i.e. punching, is possible.
  • The advertising space on the back cover must not be sold, as the insert will also be on the back cover

Always check the technical suitability of the attachment before printing and ask your media vendor for reservation situation and printing volume.

Reservations no later than three weeks before the publication date. Finished printed attachments should be delivered to the press 7 working days before the date of publication.

More detailed material instructions for Alma Businessmedia inserts
MediaMin. sizeMax. size
Kauppalehti90×90 mm280×400 mm
Talouselämä 105×148 mm185x245mm
Arvopaperi, MikroBitti105×148 mm185×255 mm
Optio105×148 mm197×260 mm
Fakta105×148 mm212×275 mm
Tivi105×148 mm200×260 mm
Tekniikka&Talous90×90 mm280×400 mm
Iltalehti
Mediuutiset105×148 mm280×400 mm

Always check the technical suitability of the attachment before printing and ask your media vendor for reservation situation and printing volume.

Reservations no later than three weeks before the publication date.

Finished printed attachments should be delivered to the press 7 working days before the date of publication.

More detailed material instructions for Iltalehti inserts

More detailed material instructions for Alma Businessmedia inserts
MediaMin. sizeMax. size
Talouselämä60×80 mm185×210 mm
Arvopaperi, Mikrobitti60×80 mm165×255 mm
Optio, 60×80 mm
or 80×60 mm
177×240 mm
Fakta, Tivi60×80 mm177×240 mm

A simple card is added on top of the editorial material, otherwise on top of the announcement space. Notification space is charged separately.

Reservations no later than three weeks before the publication date. Finished printed attachments should be delivered to the press 7 working days before the date of publication.

More detailed material instructions for Alma Businessmedia inserts

Belt dimensions: Width max 12 cm, horizontal Belt Total length has to be 64.5 cm. Starting from left: 18 cm second back flap, 28.5 cm front area, 18 cm second back flap

Finished Belts must be submitted to the publication 7 working days before the publication of the magazine.


Mediuutiset Belt

BELT DIMENSIONS:

Width max 12 cm

Horizontal banner

The total length has to be 64.5 cm

From the left

18 cm second rear flap

28.5 cm front area

18 cm second rear flap


FRONT PAGE AREA:

* length 28.5 cm

* 1-2 cm margin, max. 24.5 cm text area, 1-2 cm margin


REAR FLAPS:

length 18 cm x 2

1. rear flap

* length 18 cm

* 2 cm margin, 14 cm text area, 2 cm margin

2. rear flap

* length 18 cm

* 2 cm margin, 6 cm text area, 2 cm margin

* 8 cm from the edge is left under the second flap when taping, no text prints are visible in that area


The Belts are supplied pre-nutched, i.e. with indentations at the folds, but the Belt is supplied straight.

Belts must always be delivered with an additional +5% above the ordered quantity. Belts must be delivered at least 7 days before the date of publication to the address:

Sanoma Manu Oy /paino Tampere
Patamäenkatu 9, Lastausovet 14-16, 33900 TAMPERE
Mailing list details: Main product, date of publication, name of the supplement and quantity to be delivered.
For further information, please contact Sanoma Manu customer service at: sanomamanu.asiakaspalvelu@sanoma.com / tel. 010 700 4969

Alma Media Publishing Schedules

Publication schedule for Iltalehti and IL specialty magazines

Reservations and materials two (2) business days before publication.

The material must be submitted in electronic form to the following address: mediamainonta(a)almamedia.fi 
Contact information must be included in the e-mail message. 

The material must be delivered in accordance with the delivery instructions on the following schedule:

Publication date: Materials due:
Monday Thursday at 2:00 p.m.
Tuesday Friday at 2:00 p.m.
Wednesday Monday at 2:00 p.m.

Thursday Tuesday at 2:00 p.m.

Friday Wednesday at 2:00 p.m.

Saturday Thursday at 2:00 p.m.

 Reservations and materials for large editions of Iltalehti three (3) business days before publication, with the exception of Juhannuslehti five (5) business days before publication.

SPECIAL ISSUES:

2024

WeekdayPublication dateIssueReservation / material date
fri5.1.2024          Epiphany2.1.2024
thu28.3.2024       Holy Thursday25.3.2024
sat30.3.2024       Easter27.3.2024
tue30.4.2024       May day25.4.2024
wed8.5.2024          Ascension day’s eve3.4.2024
thu20.6.2024       Midsummer13.6.2024
fri1.11.2024       All Saints’ Day29.10.2024
thu5.12.2024       Independence Day’s eve2.12.2024
sat7.12.2024       Independence Day Reception special4.12.2024
mon23.12.2024     Christmas18.12.2024
tue31.12.2024     New Year26.12.2024

SPECIALITY MAGAZINES’ SCHEDULE:

MagazineReleasedReservationsMaterials
Wellness9.1.202422.12.202315.12.2023
Collection & vintage​12.3.202426.2.202421.2.2024
Finland’s best14.5.202426.4.202422.4.2024
European Football Championship28.5.202415.5.202413.5.2024
Fitness renovation30.7.202415.7.202410.7.2024
Conditioning for heart24.9.20249.9.20244.9.2024
Christmas treats12.11.202428.10.202423.10.2024

ILTALEHTI WILL NOT BE PUBLISHED ON SUNDAYS AND THE FOLLOWING DAYS:

WeekdayDate
sat6.1.2024          
fri29.3.2024       
mon1.4.2024          
wed1.5.2024          
thu9.5.2024          
fri21.6.2024       
sat22.6.2024       
sat2.11.2024       
fri6.12.2024       
tue24.12.2024     
wed25.12.2024     
thu26.12.2024     

Kauppalehti publication schedule

Kauppalehti is published from Monday to Friday every week.

Reservations and material delivery:

Release dateDeadline for reservations DL for materials that need preparationDeadline for finished material
MondayWed 4 p.m.Thu 12 noonThu 2 p.m.
TuesdayThu 4 p.m.Fri 12 noon Fri 2 p.m.
WednesdayFri 4 p.m.Mon 12 noonMon 2 p.m.
ThursdayMon 4 p.m.Tue 12 noon Tue 2 p.m.
FridayTue at 4 p.m.Wed 12 noon Wed 2 p.m.

Reservations and materials for Kauppalehti’s classified advertisements three (3) working days before publication.



Kauppalehti will not be published on the following days:

WeekdayDate
Mon1.1.2024
Fri29.3.2024
Mon1.4.2024
Wed1.5.2024
Thu2.5.2024
Thu9.5.2024
Fri10.5.2024
Fri21.6.2024
Fri6.12.2024
Tue24.12.2024
Wed25.12.2024
Thu26.12.2024
Tue31.12.2024



Kauppalehti week:

Monday

  • Section A (News)
  • Section B (The Personality of the Week, My Business, Debate) 
  • Section C (Stock of the Week, a comprehensive analysis of a listed company, a Stock Exchange Club column)
  • Important event of the week

Tuesday

  • Section A (News)
  • Section B (My Business, My Money)  
  • Section C (stock exchange analysis + the day’s stock exchange report and stock market data pages)
  • Style guide

Wednesday

  • Section A (News)
  • Section B (Work & Career, My Business, My Money)
  • Section C (stock exchange analysis + the day’s stock exchange + data pages)
  • Books, nature, and culture

Thursday

  • Section A (News)
  • Section B (report, My Business, Debate, My Money)
  • Section C (stock exchange analysis + the day’s stock exchange + data pages)
  • Recipe and wine recommendation

Friday

  • Section A (News)
  • Section B (From the World, Cars, My Money) 
  • Section C (stock exchange analysis + the day’s stock exchange + data pages)
  • What’s on (1–2 selected weekend events)

Mediuutiset publishing schedule 2024:

NoPublicationPRODUCT ADS
Materials and reservation
RECRUITMENT ADS
Materials and reservation
Theme
112.1.2.1.9.1.New medicine and innovations, Recruiting,
farmasia additional distribution
226.1.9.1.23.1.Psychiatry
39.2.30.1.6.2.Cardiovascular diseases, Asthma,
farmasia additional distribution
416.2.6.2.13.2.Rare diseases
51.3.20.2.27.2.Neurology
68.3.27.2.5.3.Diabetes, Autoimmune diseases,
farmasia additional distribution
722.3.12.3.19.3.Allergy
85.4.22.3.2.4.Skin diseases, Vaccines
912.4.2.4.9.4.Intestinal diseases,
farmasia additional distribution
1026.4.16.4.23.4.Cancer and blood diseases
1110.5.26.4.6.5.Diabetes
1217.5.7.5.14.5.Neurology
1331.5.21.5.28.5.gynecology
147.6.28.5.4.6.Infections
1514.6.4.6.11.6.Lung diseases, Cancer and blood diseases
1616.8.6.8.13.8.Depression,
farmasia additional distribution
1723.8.13.8.20.8.New medicine and innovations, Recruitment
186.9.27.8.3.9.Asthma
1913.9.3.9.10.9.Infections, Lung diseases
2027.9.17.9.24.9.Neurology,
farmasia additional distribution
214.10.24.9.1.10.Rheumatic, vaccines
2218.10.8.10.15.10.Intestinal diseases,
farmasia additional distribution
2325.10.15.10.22.10.Pain and migraine
248.11.29.10.5.11.Schizophrenia
2522.11.12.11.19.11.Diabetes, Cancer and blood diseases
265.12.26.11.3.12.100 influencers
2713.12.3.12.10.12.Cardiovascular diseases,
farmasia additional distribution

Optio release schedule 2024:

No.PublicationMaterialsReservationsTheme
124.01.10.1.12.1.
221.02.7.2.9.2.
320.03.6.3.8.3.Cars, research issue
424.04.10.4.12.4.Stock market
522.05.6.5.8.5.Style
612.06.29.5.31.5.The world of flavors
721.08.7.8.9.8.Management & training
818.09.4.9.6.9.research issue
916.10.2.10.4.10.Cars
1030.10.16.10.18.10.
1127.11.4.11.6.11.Research issue
1211.12.20.11.22.11.

Fakta release schedule 2024:

No.AppearsMaterialsReservationThemes
110.01.27.12.202329.12.2023Strategy
207.02.24.01.26.01.
306.03.21.02.23.02.
410.04.25.03.27.03.Occupational health
508.05.24.04.26.04.
605.06.22.05.24.05.Diversity
707.08.24.07.26.07.
804.09.21.08.23.08.Recruitment
902.10.18.09.20.09.
1013.11.30.10.01.11.
1104.12.20.11.22.11.Occupational well-being

Toimitilat Premises release schedule 2024:

NoPublishedMaterials & reservation
116.1.11.1.
213.2.8.2.
319.3.14.3.
416.4.11.4.
521.5.16.5.
620.8.15.8.
717.9.12.9.
822.10.17.10.
919.11.14.11.

Mikrobitti release schedule 2024:

No.AppearsMaterialsReservation
119.01.03.01.05.01.
216.02.31.01.02.02.
322.03.06.03.08.03.
419.04.03.04.05.04.
517.05.29.04.02.05.
614.06.29.05.31.05.
712.07.26.06.28.06.
823.08.07.08.09.08.
920.09.04.09.06.09.
1018.10.02.10.04.10.
1115.11.30.10.01.11.
1213.12.26.11.28.11.

TIVI Release schedule 2024:

No.AppearsMaterialReservationTheme
105.01.15.12.202319.12.2023
202.02.17.1.19.1.CIO
308.03.21.2.23.2.
405.04.18.3.20.3.ERP, CIO
503.05.16.4.18.4.
6-707.06.22.5.24.5.
809.08.24.7.26.7.Tivi 250
906.09.21.8.23.8.Cloud Services, CIO
1004.10.18.9.20.9.
1101.11.16.10.18.10.Security
1205.12.19.11.21.11.CIO, 100 influencers

Tekniikka&Talous publication schedule 2024:

NOAppears FriReservationMaterialThemes
112.1.03.01.05.01.
219.1.10.01.12.01.Automation, electric motors, transmission
326.1.17.01.19.01.
42.2.24.01.26.01.Electrotechnology
59.2.31.01.02.02.
616.2.07.02.09.02.
723.2.14.02.16.02.
81.3.21.02.23.02.New materials
98.3.28.02.01.03.Construction
1015.3.06.03.08.03.Devices and machinery
1122.3.13.03.15.03.
1228.3.19.03.21.03.
1312.4.03.04.05.04.Digital security
1419.4.10.04.12.04.
1526.4.17.04.19.04.Marine industry
163.5.24.04.26.04.
1710.5.29.04.02.05.
1817.5.07.05.10.05.
1924.5.15.05.17.05.Energy
2031.5.22.05.24.05.Digital twin
217.6.29.05.31.05.
2214.6.05.06.07.06.
2320.6.12.06.14.06.Measurement, testing, automation
2416.8.07.08.09.08.
2523.8.14.08.16.08.
2630.8.21.08.23.08.
276.9.28.08.30.08.Logistics
2813.9.04.09.06.09.
2920.9.11.09.13.09.Subcontracting
3027.9.18.09.20.09.
314.10.25.09.27.09.Construction
3211.10.02.10.04.10.
3318.10.09.10.11.10.Energy
3425.10.16.10.18.10.
351.11.23.10.25.10.
368.11.30.10.01.11.
3715.11.06.11.08.11.
3822.11.13.11.15.11.
3929.11.20.11.22.11.
405.12.26.11.28.11.
4113.12.03.12.05.12.

Arvopaperi release schedule 2024:

No.AppearsReservationMaterial
117.01.03.01.05.01.
214.02.31.01.02.02.
313.03.28.02.01.03.
417.04.03.04.05.04.
515.05.29.04.02.05.
6-712.06.29.05.31.05.
814.08.31.07.02.08.
911.09.28.08.30.08.
1009.10.25.09.27.09.
1106.11.23.10.25.10.
1211.12.26.11.28.11.

Talouselämä publication schedule 2024:

No.AppearsReservationMaterialTheme
112.01.02.01.04.01.
219.01.09.01.11.01.
326.01.16.01.18.01.
402.02.23.01.25.01.
509.02.30.01.01.02.Cars
616.02.06.02.08.02.
723.02.13.02.15.02.
801.03.20.02.22.02.Startups
908.03.27.02.29.02.research issue
1015.03.05.03.07.03.
1122.03.12.03.14.03.Housing association decision-makers,
1228.03.18.03.20.03.
1312.04.02.04.04.04.Cars
1419.04.09.04.11.04.
1526.04.16.04.18.04.Female decision-makers
1603.05.22.04.24.04.research issue
1717.05.06.05.08.05.
1824.05.14.05.16.05.
1931.05.21.05.23.05.
2007.06.28.05.30.05.Talouselämä 500
2114.06.04.06.06.06.
2220.06.10.06.12.06.Summer magazine
2302.08.23.07.25.07.Challengers 501.-600.
2409.08.30.07.01.08.
2516.08.06.08.08.08.
2623.08.13.08.15.08.
2730.08.20.08.22.08.100 largest employers
2806.09.27.08.29.08.Cars
2913.09.03.09.05.09.
3020.09.10.09.12.09.40 largest health and care companies
3127.09.17.09.19.09.
3204.10.24.09.26.09.research issue
3311.10.01.10.03.10.
3418.10.08.10.10.10.Business law
3525.10.15.10.17.10.
3601.11.22.10.24.10.
3708.11.29.10.31.10.Responsible company, research issue
3815.11.05.11.07.11.
3922.11.12.11.14.11.
4029.11.19.11.21.11.Energy
4105.12.25.11.27.11.
4213.12.02.12.04.12.
4320.12.10.12.12.12.

Technical specifications for print magazines:

TECHNICAL INSTRUCTIONS: IL PRINT GENERAL INSTRUCTIONS

Iltalehti accepts only materials that qualify for newspaper and are saved into PDF format. The material has to be:

  • PDF in real 1:1 size
  • Cut without background
  • RGB or CMYK colors
  • Resolution of pictures 220 dpi                                                                                                                                                                                                                                          

PDF document should be named so that the advertiser and publication date are shown in name, for example company010620.pdf.

Ad material can be made either by Mac or PC, by the most common professional graphic software (NOT word- or powerpoint). When using a PostScript file, it has to be converted into PDF by using Adobe Acrobat Distiller software. The version of pdf should be 1.3-1.4. Recommended version is 1.4 (Acrobat 6).

Fonts have to be included with the PDF document. Iltalehti is not responsible for wrongly printed fonts that have not been included in the PDF document.

If using CMYK colors, it is not possible to use 4-color black. The colors should be defined as process colors and pictures have to be differentiated to CMYK format. Total ink coverage in CMYK colours and pictures is not allowed to be over 220 %.

Screen ruling is 40 lines per cm. The raster points enlarge 20-30%, when printed on newsprint.

The ad has to be exactly the size of the booked ad space. Everything in the PDF document will be printed, which means all elements, like alignment marks, which are not supposed to be in the ad, should be avoided.

If the material is not in the required PDF format or is otherwise faulty, it will be delivered back to the maker.

You will find more information from: https://www.sanomapaino.fi/tietoa-tekijoille/

Print profile is WAN-IFRAnewspaper26v5 (load here).

Size and format requirements

If ads are not the height of a full column (365 mm), the maximum height is 280 mm.

Five (5) column ads are not published in the text (except A4).

The minimum size of ads is 300 mm.

Embeddings
Print advertisement can be tailored to fit around the page editorial content so that its embedded in the lay out that covers about half of the page area. Embedded print ad over the spread covers about half of the entire spread area. Embedded ads are always placed on the sports pages. Contact media sales for more information. ATTENTION Embedded print ads are custom placements so they have to be always negotiated and planned individually.

Columns widths

  • 1 colums 38 mm
  • 2 column 81 mm
  • 3 column 124 mm
  • 4 column 167 mm
  • 5 column 210 mm
  • 6 column 253 mm
  • 12 column 520 mm

Printing area

Height 365 mm, width 253 mm

Number of columns: 6

Printing method
Offset rotation

IL speciality magazines technical Guidelines

Technical specifications

IL-Media accepts only materials that qualify for newspaper and are saved into PDF format. Recommended version is 1.5 (Acrobat 6).

Fonts have to be included with the PDF document. IL-Media is not responsible for wrongly printed fonts that have not been included in the PDF document.

Total ink coverage in CMYK colours and pictures is not allowed to be over 300 %.
Screen frequency is 60 lines / cm. Line frequency tone images of 300 dpi and line images of 600 dpi final size .If the material is not in the required PDF format or is otherwise faulty, it will be delivered back to the maker.

Ad size: Ad side of the page

The ad elements (image and base) must be 3 mm bleed. Material must not contain any frames. Text and logos ie. elements must not be placed 8 mm closer to the edge of the page. Cutting marks must be outside of the material and bleed.

Ad size with margins

Between notification and the side of the page will be white margin. For example, materials with frame is prepared in this size.

Color profile

ISO Coated v2 300% (ECI)

Special issues size: 220 x 297 mm
Cutting margins: 3 mm
Number of Columns: 4 columns

Kauppalehti print paper technical specifications

Magazine size280 x 400 mm
Printing area253 x 365 mm
Columns, pcs3, 5 and 6
Printing methodOffset rotation
Raster density60 lines / cm
Resolution220 dpi
Printing paperSpecial newsprint, 48.8 g / m2, 68 light
Bindingstapled
Place of printingSanoma Manu Oy, Patamäenkatu 9, 33900 Tampere, Finland

Talouselämä print magazine specifications

Magazine size205 × 265 mm
Printing area205 × 265 mm
Columns, pcs4
Printing methodOffset
Raster density60 lines / cm
Resolution300 dpi
Printing paperCover: Novapress 115g / m2 or equivalent. Inside: UPM Satin 54g / m2 or equivalent.
BindingStapled
Place of printingPunaMusta Oy, Kaapelikatu 1, 33330 Tampere

Arvopaperi print magazine specifications

Magazine size205 × 275 mm
Printing area205 × 275 mm
Columns, pcs4
Printing methodHeatset / Offset
Raster density78 lines / cm
Resolution300 dpi
Printing paperCover: Galerie Art Gloss 200 g / m2 or equivalent. Inside: Galerie Silk 80 g / m2 or equivalent.
Bindingglue binding
Place of printingPunaMusta Oy, Kosti Aaltonen tie 9, 80140 Joensuu

Kauppalehti Optio print magazine technical specs

Magazine size217 x 280 mm
Printing area217 x 280 mm
Columns, pcs
Printing methodOffset rotation
Raster density70 lines / cm
Resolution350 dpi
Printing paperCover: Galerie Art 150 g / m2. Inside: Galerie Brite 65 g / m2
Bindingglue binding
Place of printingPunaMusta Oy, Kosti Aaltonen tie 9, 80140 Joensuu

Kauppalehti Fakta print magazine technical specs

Magazine size: 217 × 280 mm

Printing area: 217 × 280 mm

Columns, pcs: 3–4

Printing method: Heatset Web Offset

Raster density: 78 lines / cm

Resolution: 300 dpi

Printing paper: Cover: Galerie Art Gloss 200 g / m2 or equivalent. Inside: Nova-press Silk 80 g / m2 or equivalent.

Binding: glue binding

Place of printing: PunaMusta Oy, Kaapelikatu 1, 33330 Tampere, Finland

Mikrobitti print magazine specifications

Magazine size205 × 275 mm
Printing area205×275 mm
Columns, pcs3
Printing methodOffset
Raster density60 lines / cm
Resolution300 dpi
Printing paperCover: Galerie Art Gloss 200g / m2 or equivalent. Inside: MyBrite Silk 80 g / m2 or equivalent.
Bindingglue binding
Place of printingPunaMusta Oy, Kosti Aaltonen tie 9 80140 Joensuu

TIVI print magazine specifications

Magazine size217 × 280 mm
Printing area217 × 280 mm
Columns, pcs4
Printing methodOffset
Raster density78 lines / cm
Resolution300 dpi
Printing paperCover: Galerie Art Gloss 130 g / m2 or equivalent. Inside: Star Silk 75 g / m2 or equivalent.
Bindingglue binding
Place of printingPunaMusta Oy, Kosti Aaltonen tie 9 80140 Joensuu

Tekniikka&Talous print magazine specifications

Magazine size280 × 400 mm
Printing area253 × 365 mm
Columns, pcs5
Printing methodNewspaper offset rotation
Raster density40 lines / cm
Resolution220 dpi
Printing paperSpecialty newsprint 52 g / m2 or equivalent. Brightness 72.
BindingPaperback
Place of printingAlma Manu Oy, Patamäenkatu 9, 33900 Tampere

Mediuutiset Print Magazine Specifications

Magazine size280 x 400 mm
Printing area252 × 368 mm
Columns, pcs5, recruitment 6
Printing methodNewspaper offset rotation
Raster density40 lines / cm
Resolution220 dpi
Printing paperSpecialty newsprint 52 g / m2 or equivalent. Brightness 72.
Bindingstitching
Place of printingAlma Manu Oy, Patamäenkatu 9, 33900 Tampere