Alma Media > Wallpaper (

Wallpaper (

In direct buying the technical specifications below are valid:

Size: 1600×1200 px
File size: 300kb

File formats: jpg, png, gif, HTML5 (zip) or 3rd party tag.

Wallpaper and the related panorama is positioned in the page as follows: The wallpaper is displayed 176 px on the left, the content area covers the following 980px, on the right side the wallpaper is displayed 430px (254+176px). You can define a background colour that shows after 1600 pixels is reached on big screens, report the background color hex code while delivering material. Dynamic wallpaper can’t be repeated. Dynamic wallpaper scrolls with the content until it aligns with the top of the browser after which is it locked in place.

Discreet animation allowed. All animation should stop after 5 seconds. We have received a lot of negative feedback concerning ads that are not calm and have constant animation. Iltalehti / Telkku reserves all rights not to accept content that disturbs readers experience on the page.

Panorama material, displayed together with the dynamic wallpaper, material must be delivered as a separate material. If there are more material rotation in the campaign, please contact:


The key message of the ad or prompt should be placed to the Panorama on the link. The core message, a message of support should be placed at the top of the wallpaper near the edge of the content, as on the smaller screens part of the wallpaper can be hidden away. But bare in mind that depending on the size of the users screen the visibility varies. If user has very small screen some or most of the content wont be visible. For this reason, we recommend to use a repeating image in the wallpaper. On mobile devices wallpaper and parade/panorama sold with wallpaper do not appear at all. Wide billboards are not displayed in connection with the wallpaper, so billboards used by the state are available.

We do not recommend to leave the white area in the middle of the wallpaper.

Video Wallpaper (Celtra only)

Video wallpaper

Required components:

  • Video size: 1600 x 1200 px
  • Video format: MP4
  • Video length: 10 s recommended, max. 15 s
  • The video can be looped (play on repeat) or be stopped in the final frame. If the video is not looped, choose a desired end frame.
  • File size: max. 10 MB
  • The video can be sent as a single asset, or various elements, such as a logo, a CTA button, or text, can be added to the video or image. The elements are added in transparent PNG file format.
  • URL (a link to a designated target page)


Ad material delivery:

Wallpapers must be delivered five (5) working days before the campaign to the address:

Inform the url address

Possible background color must be informed as hex code (for example #ffffff).

Also provide a back up image for the dynamic wallpaper. If the material is different size, inform the size of the wallpaper.